ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

ISEBOX

APRIL 15, 2016

I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Social market research and brand tracking tools allow you to better manage reputation, identify threats and get a leg up over your competition. Periscope: Live Video Streaming.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Video 70

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 101

Marketing Tourism Local Government 101

Agility PR Solutions

MAY 21, 2023

New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC audiences—illustrating the healthcare gap that exists when brands position their offerings only to (..)

Healthcare 78

Healthcare Pharmaceuticals Branding Brand 78

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

PRSay

OCTOBER 11, 2019

There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house. For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked. Determine wh a t your client wants out of their metrics.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. And they need digital teams to adapt to their branding and vision. ISEBOX: YES. Advantage: Draw.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Mindful Marketing

FEBRUARY 14, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking. Actually, several other $5.5

Pharmaceuticals 107

Pharmaceuticals Advertising Advertising Ethics 107

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. That doesn’t mean pharma brands should sit idly by. Get our free report! .

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. It also includes pharmaceutical and medical device businesses. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Marketing 75

Marketing Pharmaceuticals System Policies 75

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. A ban…on ALL DTC marketing? So what is simplicity in marketing?

Pharmaceuticals 70

Pharmaceuticals Marketing Survey Consumer 70

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology. Christopher S.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. “Increasingly, consumers encounter brands outside of shopping contexts.”

Marketing 60

Marketing Pharmaceuticals Content Marketing Mobile 60

ISEBOX

MAY 6, 2016

Each solution includes branding capabilities, so you develop a consistent brand message with font selections, logos, colors and images. But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Check out some of the solution’s highlights.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

MAY 6, 2016

Each solution includes branding capabilities, so you develop a consistent brand message with font selections, logos, colors and images. But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Check out some of the solution’s highlights.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

JANUARY 5, 2017

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. In marketing landscape where pharma companies are slow to embrace social media , Duchesnay proved it has hit its stride. Same Approach, New Tactic.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Insurance Insurance 54

PR in High Definition

MAY 31, 2017

Amazon for example, is a brand that we would typically trust. It’s a solid brand built on efficiency and doing things right ( most of the time ). But…would you trust Amazon to deliver your pharmaceuticals? According to CNBC , Amazon is hiring to break into the multi-billion-dollar pharmacy market.

Communications 48

Communications Branding Brand Pharmaceuticals 48

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” to push real-time, actionable alerts to market-moving news as it breaks. Out of respect, yesterday, I did not publish. My instinct?

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

Mindful Marketing

MAY 8, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Businesses need to do many things well to be successful, but the most basic is getting people to buy their products. It’s not surprising that gamers are susceptible to headaches.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Regeneron Pharmaceuticals.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Zikmund and Babin (see, Essentials of Marketing Research ) warn against such pseudo-research, advising the practitioner to, “Walk away from the project if it appears that management strongly desires a predetermined opinion.”

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Prohibition

NOVEMBER 17, 2022

Most notably, a fake Eli Lilly (pharmaceutical giant) account with the grey tick tweeted that ‘insulin is free now’ – instantly dropping their stock prices by 11.4%! For more interesting articles from us check out these posts: How brands can utilise TikTok to support PR strategies.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. After the success of the first campaign, ''Shine Strong'' is something we''re committed to as a brand.".

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52