Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it.

Measurement 272

Measurement Strategy Software Analytics 272

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

Trends 130

Trends Communications Storytelling Analytics 130

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Branding Brand Transportation 78

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

Measurement 78

Measurement Tools Analysis Analytics 78

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR is the guardian of your brand equity and reputation. Now is the time to invest in PR Attribution and PR Measurement solutions. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Getting to ROI through business impact measurement. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Onclusive

JANUARY 4, 2022

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.

Groups 195

Groups Technology Reputation Software 195

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. But what’s the solution?

Measurement 215

Measurement Media System Tools 215

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. PR teams now manage complex relationships between brands and content creators while maintaining consistent messaging across all channels.

Guidelines 78

Guidelines Branding Brand Marketing 78

Sword and the Script

DECEMBER 3, 2024

We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. Users can customize values including brand reach, brand prominence, brand spokesperson and brand strength to calculate this.” click image for higher resolution) 4.

Software 176

Software Measurement B2B Training 176

Onclusive

JANUARY 24, 2022

Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Just like media relations, building a perfect pitch has become both an art and a science.

Pitching 370

Pitching Media Data Technology 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Agility PR Solutions

JUNE 24, 2020

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The study measures […].

Measurement 147

Measurement Consumer Brand Branding 147

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). It’s also the foundation of a brand. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have.

B2B 179

B2B Software Ethics Leadership 179

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Amplify your message. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. By adopting privacy-first strategies, brands can position themselves as customer-centric and forward-thinking leaders.

Advertising 157

Advertising Advertising Privacy Ethics 157

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. One way to do that is to use smart technology to help you out. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . Media monitoring must be comprehensive. Or, join conversations that our audiences are having today.

Media 370

Media Comparison Software Enterprise 370

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Highlight real-life stories and experiences that align with the brand’s values. Understand the target audience’s needs, preferences, and pain points.

Storytelling 78

Storytelling Branding Brand How To 78

5W PR

JANUARY 10, 2025

Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Branding 78

Branding Brand Agriculture Chemicals 78

Onclusive

JUNE 11, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time. In this webinar, you’ll learn: How message optimization can help you own the story Why NEO Messaging technology is unique Best practices for using NEO Messaging.

How To 370

How To International Internal Employee 370

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

5W PR

JANUARY 6, 2025

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. Build a positive brand image associated with environmental responsibility.

Transportation 78

Transportation Branding Brand Chemicals 78

Agility PR Solutions

JANUARY 9, 2025

As cyber threats grow more sophisticated, it becomes increasingly important for brands in the technology space to demonstrate their commitment to cybersecurity. In today’s world, brands must also build consumer trust by being transparent about the measures they are taking to combat cyber threats.

Measurement 101

Measurement Consumer Technology Data 101

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. Spot brand & revenue indicators. That’s a radical shift over a decade.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

JANUARY 30, 2025

Major brands like Apple and Tesla now regularly include high-resolution images, videos, and interactive elements in their announcements. Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. Research from PR Newswire shows that multimedia press releases generate up to 9.7

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

APRIL 14, 2025

Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurable results.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Measuring Reader Engagement and Brand Impact. We call this practice of continuous storytelling, measurement, and amplification, “Growth PR”.

Analytics 284

Analytics Content Marketing Corporate Company 284