Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. Want to know how to drive revenue growth with earned media measurement? Download our white paper. It isn’t what you know to be true it is what you can prove.

Measurement 222

Measurement System Data Analysis 222

Cision

JUNE 9, 2015

Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Align your brand’s PR strategy with long-term business objectives by following this five-step plan for modern PR measurement.

Measurement 120

Measurement Customer Service Data Education 120

Cision

MAY 10, 2016

They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. But marketing and the measurement that’s needed to determine success is no longer as straightforward is it once was. Need a measurement makeover? Customer Journeys Take Time.

Measurement 120

Measurement B2B Data Examples 120

Cision

JUNE 30, 2015

Everyone’s talking about PR data and measurement. For instance, how are you measuring your PR program? What data is being fed to analytics or other measurement software? When it comes to the laws of supply and demand, the PR measurement beast need never go hungry. Learn About Measurement Models. Not exactly.

Measurement 120

Measurement Software Analytics Data 120

Cision

JUNE 1, 2015

Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. What is your brand trying to achieve this year? Establishing outcomes and audience profiles is crucial to PR measurement success.

Measurement 120

Measurement Data Tools Instagram 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Successful PR plans work to convey messages and stories that are – at least to a degree – ownable by the company or brand in question.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Contently - Strategy

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Yes, stay on top of trending topics Please don’t interpret my downplaying of meme utilization in your brand strategy as encouraging you to avoid social media trends altogether. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Trends How To Travel 95

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Cision

JUNE 27, 2015

Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. How can brands keep up?

Communications 253

Communications Data Local Survey 253

Cision

APRIL 5, 2016

But before you start bailing your brand out, you need to know whether or not your brand is truly sinking. So how can you gauge the true impact of a crisis on your brand? How much your brand is mentioned. The crisis itself may be getting a lot of coverage, but how much is your brand involved?

Crisis 120

Crisis Measurement Crisis Communications Software 120

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Want proof?

Journalism 120

Journalism Branding Brand Writing 120

Cision

JANUARY 28, 2016

Every brand knows the importance of social media. But not every brand knows how to create a structured social strategy that will help them meet their goals. The white paper provides a six-step guide for communicators to revamp their social strategies and shows why social listening and measurement need to be a part of it.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. 2% said none of the above.

Measurement 87

Measurement Survey Web Software 87

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. Assets can become liabilities over time.

Healthcare 120

Healthcare Pharmaceuticals Branding Brand 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand.

B2B 191

B2B Social Media Radio Fashion 191

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” It means brands will have to invest in content creation. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Know it holistically,” he says.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. Only about one in five marketers (18%) runs campaigns for more than six months and 20% report on results beyond six months.

B2B 180

B2B Marketing Survey Creativity 180

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” The Contently paper focuses in on three ideal measures: 1.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” PR measurement. The cost of B2B marketing content. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. Recent B2B marketing video statistics.

B2B 139

B2B Video Marketing Survey 139

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Click here for our free “Outside-The-Box Content Marketing for PR” white paper! Measure everything, too.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

FEBRUARY 12, 2016

Did you know that 53 percent of Americans who follow brands on social are more loyal? Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Get our free white paper to learn how! So what’s the first step towards change?

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

APRIL 25, 2015

Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measure your results. Measurement can often be the toughest part of any content marketing campaign.

Film 120

Film Content Marketing Analytics Twitter 120

Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. How does your brand filter through the 500 million tweets sent each day?

Strategy 120

Strategy Social Media Customer Service Software 120

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. So how best to understand the impact of your efforts and measure success?

How To 109

How To System Measurement Data 109

Cision

JUNE 23, 2015

Increased Brand Awareness. The more places your brand is mentioned, the more people know about it. Want to measure your PR’s value? Click here for a free white paper that shows how! Your Brand Looks Good. It can’t, singlehandedly, send thousands flocking to your website. Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Regardless of whether that includes you, it is important to keep your résumé up-to-date.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. consumers are frustrated with the decision to go with chip-and-signature security measures. Want to learn more about how EMV impacts financial brands? Check out our latest white paper today! Continued Vulnerability. As the U.S. Outside the U.S.,

Retail 120

Retail Travel Mobile Technology 120

Cision

APRIL 14, 2015

Reporters have tight-deadlines so they naturally seek out sources or brands they’re familiar with. But how do you get the media familiar with your brand or organization if they don’t know you? In his early days at Bayer, one of the biggest challenges was positioning that brand as more than just aspirin. Measure What Matters.

Media Relations 120

Media Relations Media Pitching Journalism 120

Stern + Associates

MARCH 10, 2023

Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc. But these measures should not be viewed as an ending, but rather as a critical piece of your business development strategy.

Publicity 118

Publicity Conference Leadership Measurement 118