Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. Reddit set to launch Reddit Talks.

Social Media 62

Social Media Reddit Trends Pinterest 62

NewsWhip

OCTOBER 24, 2023

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. But in September it was Shaq’s relationship with big retailers that brought the headlines, both in earned and social media.

Reddit 78

Reddit Brand Branding Film 78

NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore.

Tools 78

Tools Reddit Viral Instagram 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 173

Reddit Software B2B Technology 173

The Proactive Report

SEPTEMBER 25, 2014

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. How Social Media Users Find News.

Social Media 184

Social Media Reddit Media Facebook 184

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . These folks are fully tuned into the emerging interplay between media and social media.

Reputation 88

Reputation Social Media Reddit Media 88

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. It’s interesting to see which brands had the most positive sentiment, and which ones did not.

Social Media 104

Social Media Trends Media Reddit 104

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. And Reddit trended younger African-American or white men with college degrees making $75+ in suburbia. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. But, for brands, this opens up new thinking.

Social Media 103

Social Media Report Pinterest YouTube 103

Prowly

SEPTEMBER 16, 2024

Whether you’re agency-side or in-house, if you work in PR, you likely have a list of ‘dream’ brands that you would love to work with and brainstorm ideas for. If we’re being honest, these brands don’t always spark immediate creativity, making it harder to come up with newsworthy ideas that journalists will actually want to cover.

Branding 118

Branding Brand Examples Tools 118

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Contently - Strategy

JULY 30, 2024

This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind. It’s the kind of word-of-mouth advocacy brands often spend years trying to achieve. Gallup cites meager levels of trust in social media sites among both younger and older users.

Branding 52

Branding Brand Reddit SEO 52

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.

How To 195

How To Tools Analytics Data 195

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation.

How To 195

How To Tools Analytics Data 195

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? If you are new to the concept of social listening, let us have a look at it in detail for you to better comprehend the idea.

Branding 62

Branding Brand Social Media Reddit 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends.

B2B 170

B2B How To Instagram Reddit 170

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. It provides social media discussion and perception.

Crisis 158

Crisis Reddit Reputation Tools 158

NewsWhip

SEPTEMBER 19, 2024

As part of NewsWhip’s inclusion in the Social Intelligence Lab Tech Landscape report, our CPO Dervilla Mullan sat down with their team to discuss how NewsWhip helps brands proactively defend their reputations with predictive data. Protecting brand reputation with a 360° view So how does this translate into product development?

Data 78

Data Reddit Web Reputation 78

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. It’s where I work.

Social Media 111

Social Media Reddit Media Facebook 111

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

Social Media 120

Social Media Reddit Media Twitter 120

The Hoyt Organization

AUGUST 15, 2024

If false information or research about your brand spreads, dig a little deeper into the sources and data cited in the claims, as these will often be false. Many people are turning to social media to get news updates and information. Be transparent and communicate the correct information with your audience.

Reddit 90

Reddit Television Viral Social Media 90

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. What about Reddit?

Company 178

Company Reddit Employee Facebook 178

NewsWhip

JULY 20, 2022

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

Media 78

Media Reddit Reputation Web 78

NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

Reputation 78

Reputation Branding Brand Reddit 78

Communications Conversations

OCTOBER 8, 2021

Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans? 36% of all Americans 18-29 years old have used Reddit. Not even close.

Energy 68

Energy Facebook Reddit Pinterest 68

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Turning insights into brand content | 8:18-9:58. Monitoring for corporate social responsibility | 13:13-14:58. What are people saying about our brands?”

Trends 78

Trends Branding Brand Reddit 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists. Still, it’s a challenge to keep up with the latest social sites and services, because every day brings something new.

Reddit 136

Reddit Video Social Media Groups 136

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Contact us to connect with our expert crisis communication team and protect your brand. Use Social Media to Your Advantage News moves fast.

Crisis Communications 63

Crisis Communications Healthcare Crisis Communications 63

Business Wire

MARCH 20, 2018

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Social media is a way the panelists stay tuned into what’s trending with today’s readers.

Reddit 159

Reddit Media Analytics Trends 159

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 101

Media Advertising Advertising Print 101

Sword and the Script

OCTOBER 1, 2024

The new feature will also match a brand “voice.” Prowly partnered with TVEyes to broadcast media monitoring solutions. TVEyes is a white-label partner to several media monitoring tools to cover broadcast monitoring. Muck Rack said it acquired Keyhole for social media monitoring. Gobble-gobble. Mind the gap.

Publicity 123

Publicity Software Google Reddit 123

Sword and the Script

JULY 28, 2021

The awards for content that cuts through in the branded content space. The Drum Awards for Social Media. The awards for best practice in social media. These competitions are open to brands, agencies, PR firms, media owners, or in-house teams worldwide. Entry deadline: Wednesday, August 25.

Reddit 84

Reddit B2B Local LinkedIn 84

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

PR in High Definition

AUGUST 29, 2017

But a recent trend has seen fake news begin to target brands. Lies tend to travel much faster than the truth, and fake news is designed to travel quickly through the internet, meaning brands need to be switched onto the threat these lies present to the business. The role of community management and social listening.

Reputation 54

Reputation Branding Brand Reddit 54

Contently - Strategy

SEPTEMBER 19, 2023

These results take the form of long- and short-form videos, discussion board posts, customer reviews, and social media posts. With Perspectives, Google is trying to prioritize unique creator-led content found in videos, Reddit threads, and social media posts over content like product pages, blog posts, and professional articles.

Google 52

Google Strategy Reddit SEO 52

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. The message resonated with women, resulting in the following: 36.8

Survey 132

Survey Data Interviews Reddit 132