ImPRessions - Crenshaw Communications

JULY 7, 2021

We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. PR is about brand reputation and helping companies become industry leaders in their space. This was not new technology and the name was virtually unknown in the States.

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

JANUARY 31, 2023

This shows how essential it is to monitor both mainstream and social media discussion about your brand if you want to build an accurate view of your reputation. Our analysis shows that greenwashing discussion about these two brands grew on social media before earning widespread mainstream news coverage.

Analysis 195

Analysis Media Fashion Retail 195

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Branding Brand B2C 170

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits.

Reputation 78

Reputation Financial Survey Consumer 78

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Your audience is talking about your brand and your products online.

Branding 120

Branding Brand Retail Consumer 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was an extraordinary period when my startup agency routinely turned down clients who had less than $30,000 a month to spend, scolded CEOs for a sloppy brand narrative, and spent far more time looking for staff than we did clients. Those things aren’t normal. Like all bubbles, it burst in a cruel and messy way. Beware the easy money.

Agency 220

Agency Retail Reputation Course 220

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links. A prominent conference may have big brand sponsors, which increase its visibility and domain authority.

SEO 125

SEO Case Study Conference Retail 125

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

Reputation 78

Reputation Retail Nonprofit Viral 78

PR in High Definition

OCTOBER 26, 2020

We have always worked with tech-driven companies, building their profiles and shaping reputations. All these companies are inspiring in their relentless pursuit of new ways, better ways, faster ways and all have a comms challenge to get their propositions across simply – and in this one, we’ll be focusing on retail technology.

Retail 62

Retail Reputation Transportation Technology 62

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. The stakes couldn’t be higher one misstep in environmental messaging can trigger immediate backlash and long-lasting reputation damage.

Company 78

Company Social Media Data Fashion 78

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. It didn’t have to be that way.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Agility PR Solutions

OCTOBER 2, 2018

Kudos to Amazon for making its minimum wage workers’ dream a reality—the retail giant’s newly announced $15-per-hour minimum wage for all employees nationwide accomplishes a goal towards which other retail leaders have only taken small strides.

Reputation 74

Reputation Retail Employee Marketing 74

Agility PR Solutions

SEPTEMBER 3, 2019

As the days of brick-and-mortar retailers fall increasingly into the past, more and more businesses are turning their attention to setting up online. The post Simple tips to have a good reputation as an online business appeared first on Agility PR Solutions. With an estimated 4.2

Reputation 80

Reputation Retail SEO Social Media 80

Shift Communications

JULY 10, 2017

When they want information to solve a particular problem, they’ll search for it via colleagues, online search, or reputable sources. Public relations programs are built around thought leadership, on positioning brands as leaders in their industry. For example, suppose we want to reach retail executives.

Publicity 132

Publicity How To Retail Engineering 132

ImPRessions - Crenshaw Communications

MAY 19, 2016

Retailer PacSun learned this lesson the hard way last year when it drew flak for prominently displaying a black t-shirt featuring an upside-down American flag in store windows over Memorial Day weekend. Also make sure those representing your brand on the front lines are empowered to use their judgment, and well prepared for the spotlight.

Hotels 174

Hotels Retail Creativity Reputation 174

Contently - Strategy

JULY 27, 2021

.” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. Personal finance guides popped up on lifestyle sites.

Branding 110

Branding Brand Banking B2C 110

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113

Agility PR Solutions

MAY 20, 2019

The post Millennials “flex” their favorite brands, shaping U.S. and UK trends appeared first on Agility PR Solutions.

Trends 73

Trends Retail Branding Brand 73

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Initially, it was predominantly retail investor-based. Depends upon information obtained from other reputable sources. It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Five Product Review Brand Ambassador Do’s & Don’ts 1.

Branding 100

Branding Brand YouTube Social Media 100

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. What was the brand thinking in creating the spot? And in some ways, the brand did accomplish that mission. That part they got right.

Comparison 149

Comparison Fashion Retail Reputation 149

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

SEPTEMBER 10, 2020

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. In an attempt to insert some humor, the brand released a statement saying that KFC was the “winner of the award for the most inappropriate ad slogan for 2020.” Pre-Pandemic. PR books are filled with other failures.

Publicity 128

Publicity Retail Policies YouTube 128

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Deirdre Breakenridge

NOVEMBER 11, 2019

The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. How are brands communicating with consumers during the COVID-19 pandemic? What all marketers can learn.

Marketing 156

Marketing B2C Retail Print 156

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

Creativity 120

Creativity SEO Mobile Journalism 120

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Cision

JULY 24, 2015

retailers to adopt EMV card technology will result in parallel support for NFC compatible terminals. With the move to EMV cards, retail merchants around the country are replacing their readers. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns.

Mobile 120

Mobile Financial Retail Technology 120

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. If they’re affected by your brand’s actions, add them to your list. 3. Always Be Monitoring. 5. Create Messaging Platforms. 6. Build Social Guidelines.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120