ReimaginePR

MAY 9, 2017

She’s a story expert who works both as a PR executive and television writer, helping millions of people engage with harder to understand ideas, brands and campaigns through story. The post Find your Story; Build your Brand! By being part of the audience, you, my friend, are getting one heck of a deal!

Branding 136

Branding Brand Film Television 136

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. These authentic accounts of real results help supplement brands overcome skepticism and build trust.

Storytelling 78

Storytelling Case Study Measurement Education 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Guests share the stories and strategies that helped them grow their startups into well-known successful brands. Recent Guests: David Blaine (Magician), Marco Canora ( chef, restaurateur and television personality), Debbie Millman (Author, Designer, Host of Design Matters podcast).

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

5W PR

NOVEMBER 29, 2024

Alcohol advertising, while a lucrative avenue for many brands, is a heavily regulated industry. By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements.

Advertising 78

Advertising Advertising Guidelines Television 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Branding Brand Instagram 148

PRSay

JULY 2, 2019

In fact, for most brands, it’s surprisingly hard to be hip. In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Be genuine. Glad that someone noticed your new ad?

Branding 141

Branding Brand Insurance Insurance 141

ImPRessions - Crenshaw Communications

MAY 18, 2021

The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon. There are opinion pieces where readers can take in many different viewpoints.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

Ronn Torossian

MARCH 27, 2018

To learn about a new product, a client would have to see it on television, or advertised on a magazine. Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online.

Marketing 210

Marketing Television Advertising Advertising 210

Agility PR Solutions

OCTOBER 12, 2022

OK, (regrettably) everyone recognizes the “spiky ball” COVID logo—the large spherical mass with protruding red spikey suckers that was plastered across television, the internet, pretty much every day, everywhere, for a couple of years. The post How logos help brands meet consumer expectations appeared first on Agility PR Solutions.

Meeting 100

Meeting Consumer Branding Brand 100

PR for Anyone

JULY 15, 2020

Specifically for television, I talk about how to lead an interview if the host is having an off day and isn’t taking you through the segment. area so I’m very familiar with the story but I did some additional research, took a quick shower and put on my television makeup. You really have to be prepared for anything.

Interviews 165

Interviews Television Film Media Training 165

Ronn Torossian

MARCH 20, 2017

While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power. Survivor, the CBS juggernaut in which a group of contentious castaways is stuck in the “wilderness” together to “tough it out” through various challenges.

Television 199

Television Groups Blogging Branding 199

Cision

NOVEMBER 14, 2017

What Matters to Our Brand? Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic.

Measurement 166

Measurement Strategy Media Analytics 166

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

Television 120

Television Crisis Crisis Management Fashion 120

PR for Anyone

SEPTEMBER 8, 2021

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Television 221

Television Pitching Interviews Radio 221

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. Users can now view and analyze global television and radio coverage., Workflow-driven Navigation. Broadcast monitoring.

Software 207

Software Analysis Comparison Trends 207

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. The ability to analyze the effectiveness of branding or creative messaging elements. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago.

Media 221

Media Measurement Analysis Television 221

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.

Social Media 130

Social Media How To Branding Brand 130

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

MAY 5, 2020

You can deliver a well-produced piece that maintains brand integrity while also keeping your social distance. Poor quality lessens the chance of engagement and will not reflect well on you as a leader or on your brand. Many brands are refocusing their energies and their communications on COVID-19 responses. Be authentic.

Video 203

Video Film Energy Local 203

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 162

Media Fashion Television Radio 162

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information. Here to fill us in on how you can build or maybe break your brand on social media is influencer and branding expert Jeff Hunter.

Social Media 130

Social Media How To Branding Brand 130

Prowly

FEBRUARY 28, 2025

Your brand could be making waves online right nowand you wouldnt even know it. Below you can find a short description of unlinked brand mentions and how to find unlinked mentions of your brand across the web. All of these are chances you miss to bring people to your brand. or keep reading to learn more first.

SEO 104

SEO Print Social Media Tools 104

5W PR

NOVEMBER 6, 2024

Common objectives include awareness, which means increasing brand recognition and awareness of the game. Traditional media like newspapers, magazines, radio, and television can sometimes be useful. Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives.

Video 78

Video How To Marketing Television 78

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

In PR , we often create client events to generate brand visibility. One reason for the rush was that the discussion was related to a television show featuring our client, so we wanted to make it happen when the series was still airing. It’s normally not very difficult. Nail the moderator first.

How To 211

How To Television Groups Leadership 211

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Something I work with college students on regularly is their personal brand. This is one of my favorite times to pitch television. We all have something that would be advice to them.

Pitching 130

Pitching Television Media Real Estate 130

Polaris

APRIL 7, 2015

Tom is qualified on the subject—last year Fifth Story completed over 180 video production projects, including 160 online videos, 20 television spots and 4 PSAs. However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand. Parmalat Canada is a good example.

Video 100

Video Branding Brand Television 100

Cision

MAY 12, 2017

What are the biggest PR and marketing mistakes brands make? One of the biggest mistakes that I commonly see brands make is assuming that they don’t need PR and marketing when business is going well or, conversely, cutting it when their budget gets tight. What do you think is the biggest challenge facing brands today?

Financial 180

Financial Television Leadership Travel 180

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Trailers, promo photos and other pre-launch content appear far before the final product makes its way to your television or local theater.

Film 147

Film Publicity Television Local 147