Cision

OCTOBER 6, 2016

Al Comeaux, chief communications officer at Elevate, says authentic communication is key to delivering on your. brand promise. How did you get your start in communications? How did you get your start in communications? What do you think are the biggest communication mistakes brands make?

Storytelling 308

Storytelling Local Airlines Technology 308

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Here are three steps for effective crisis communications management: 1. No brand is immune. ” after a crisis has passed so that you can establish the takeaways to add to your crisis communications plan.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

JUNE 9, 2021

Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. How can they help you measure the business impact of communications?

Measurement 370

Measurement How To Analysis Hotels 370

Prowly

JANUARY 29, 2025

What features are essential in handling crisis communication? Sentiment analysis Usually, you'll see some fluctuations in brand sentiment: some rises or drops in positive to negative sentiment ratio. Look for software that lets you fine-tune your alerts based on what actually matters for your brand.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? ” 4. .

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Great for brands and agencies who need to meticulously monitor the entire social landscape. We get it, finding the perfect PR tool can be overwhelming. What features does it offer? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Insurance 329

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Branded hashtags drive discovery.

B2B 310

B2B Video Social Media Creativity 310

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 225

Big Data Data Meeting Measurement 225

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Social media has become about connection, and there’s no better way to connect with your audience than by creating an authentic brand voice in a video.

Instagram 146

Instagram Brand Branding Hotels 146

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Setting goals aligned with communications objectives. media relations, crisis management, social media, etc.)

Agency 51

Agency Measurement Resources Report 51

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. Again, this demo differs from a media demo, which is generally very top-level, if provided at all. The demo should be the centerpiece of the briefing and take up the majority of the time.

Meeting 168

Meeting B2B Technology Resources 168

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Now my new favorite brand!”.

Software 0

Software Comparison Media System 0

Onclusive

NOVEMBER 16, 2017

Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Connecting the dots between key brand messages, PR and marketing activities that drive those messages, and the ultimate impact they have on business and revenue indicators is paramount to the future success of the practice of PR.

Media 186

Media Measurement Software Engineering 186

Critical Mention

OCTOBER 15, 2020

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. .

Tourism 186

Tourism Radio Travel Social Media 186

Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Request Demo. Based on customer success stories we see every day from brands big and small, we’d like to share a few of the best practices for impactful pitches and journalist campaigns. Media Outreach Best Practices.

Media 195

Media Pitching Tools Resources 195

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Brand Branding Airlines 52

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Brand Branding 146

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Onclusive

OCTOBER 4, 2021

Onclusive’s new human-verified media database is a noteworthy addition to our powerful Author Intelligence tool for discovery of the most impactful journalists for your brand. Request Demo. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Critical Mention

MAY 12, 2021

With Critical Mention’s Licensed Content, you can easily track and access top paywalled content and avoid signing up for multiple subscriptions just to track your brand or your competitors. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Cision

FEBRUARY 8, 2016

Like any communication, Super Bowl commercials are subject to rules that govern the success, failure and proliferation of this high-risk, high-reward communication. In the case of this highly anticipated communication, brands need to follow three rules: humor, scale and follow-through. How do we know? Top 10 ads.

Brand 120

Brand Branding Viral Twitter 120

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications.

Print 104

Print Strategy How To Newspapers 104

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

PRSay

SEPTEMBER 16, 2021

The change comes on the heels of similar regulation by Alphabet (Google’s parent company) to limit the influence that brands have on young people based solely on their interests. Brands can reinvest money previously spent on advertising in organic engagement campaigns. The better the content, the greater the reach. Smith, M.S. ,

Advertising 179

Advertising Advertising Instagram SEO 179

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. We’ll also discuss how this data can help you improve your communications performance. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

Flack's Revenge

OCTOBER 11, 2017

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. Martin Jones , Cox Communications.

Tools 149

Tools Leadership Technology Social Media 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Being a good communicator doesn’t mean you can’t be data-driven. “We Because you’re a good communicator doesn’t mean you can’t be data driven.” . “If

Data 170

Data Data-Driven PR Analytics Measurement 170

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. CES 2020 is officially a wrap. What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208