How To Measure The “Hidden” Value Of PR Work: Contextual Value
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. There are three simple ways to measure the value of PR this year. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception.
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