Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. Daily Hive embraces the unique qualities that exist in a city, and reports it to produce genuine conversation among communities.

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Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

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Brand Branding Community Wikipedia 100

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Promote your ebook often on Twitter and Pinterest. you may wonder.

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eBook How To Writing Community 219

Communications Conversations

NOVEMBER 8, 2018

I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions. Why Pinterest?

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Shift Communications

OCTOBER 2, 2015

Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power. Pinterest just surpassed 100 million users , Pinterest reports, which is a major milestone for the company. Community is Key. Awesome APIs.

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Pinterest Tools Marketing Social Media 60

Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? This second group includes networks like Twitter, YouTube, Instagram and Pinterest.

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Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. Social media.

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Facebook Video Brand Branding 116

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

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Pinterest Social Media Fashion Retail 97

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

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Analysis Tools SMB Software 173

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

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Brand Branding LinkedIn Instagram 111

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

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Rock the Status Quo

SEPTEMBER 2, 2015

… making decisions on where to build audience for brands based on buzz, instead of fact?? With a simple Google or Pinterest search, amazing research is available in seconds. Everyone is buzzing about Instagram and Pinterest – but are they worth building an audience there? Here’s an example.

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Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Yet many brands operate in highly competitive markets. It’s to grow communities where they live.”

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Trends Marketing Pinterest Social Media 135

Buzzstream

DECEMBER 4, 2024

Align campaigns with brand identity, mission, and goals Ensure digital PR campaigns are rooted in your brand’s core values and mission. Work with brand, SEO, and marketing teams to ensure campaigns align with broader business goals, such as brand awareness and product sales. Okay, digital PR challenges.

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Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. Conversion, revenue, amplification and brand awareness are all used as metrics to measure success. #6 Brands are increasingly incorporating content created by consumers into their campaigns. 9 Talk to me. Voice recognition has hit 95%.

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Publicity Marketing Healthcare Television 122

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Improve your Instagram reach.

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Instagram How To Guidelines Facebook 120

Rock the Status Quo

MARCH 2, 2015

Last year’s incredible dwindle in Facebook reach, their purchase of Instagram, looming Twitter changes to wrap in more advertising – oh, and did we mention the Pinterest changes? Why it is so important Google Plus, Instagram, YouTube, Facebook, Twitter, Pinterest – all of these social media platforms belong to someone else.

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Google Pinterest Media Social Media 100

The Proactive Report

OCTOBER 12, 2015

Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. PS: this is the year of the message board !

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SEO Google Pinterest LinkedIn 100

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

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Insurance Insurance Healthcare Publicity 55

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Either you’re using it effectively, or you may as well not be using it at all. That’s a different kettle of fish entirely.

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Social Media Media Infographics Pinterest 100

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Pinterest : This network works best for businesses that thrive in specific niches, such as travel, food, beauty, health, and fashion.

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Social Media Brand Branding Media 60

PR Job Coach

FEBRUARY 2, 2015

It no longer matters whether you are the CEO or the community crier. Identify the channels that are most resonant for your personal and professional brand. The choices are many – Facebook, LinkedIn, Twitter, Quora, Snapchat, Pinterest, Wechat, Tumblr, YouTube, Google+, etc., Choose your weapon. Whither Form and Function.

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Pinterest LinkedIn YouTube Engineering 100

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

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Media How To Advertising Advertising 103

Prohibition

NOVEMBER 30, 2021

From platforms continuing to enhance e-commerce features, to stricter community guidelines – here are the latest updates in the world of social media. Pinterest, Snapchat, and TikTok launch mental health initiatives. To read last months post, click here. . YouTube is axing the public dislike count .

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Social Media Trends Pinterest Guidelines 62

Communications Conversations

FEBRUARY 7, 2017

Except if you’re a brand marketer. But, I do wonder what this means for brands. As a brand marketer, that’s not-so-great news. comments and shares) has been down for big brands recently. But brands seem to be plowing forward with a business-as-usual mindset. And that’s great to see.

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Facebook Brand Branding Marketing 60

Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Branded spaces were were the sessions and networking came together. Yep, I said it. Loved this!

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Conference Pinterest Hotels Nonprofit 97

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter. Write for the Platform.

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Pinterest LinkedIn Facebook Writing 70

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

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Brand Branding Media Local 52

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Brand Media Strategy: Integrated Communications Planning in the Digital Era.

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Pinterest Viral YouTube Mobile 71

Cision

DECEMBER 21, 2015

Expect the service to expand to more users in 2016 and for brands to begin experimenting with more live video content. Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp.

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Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent, up from 59.3

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Television Education Groups Community 72

Prohibition

JUNE 17, 2021

To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. Previously on Reddit the only way to communicate with a community or subreddit, was through standard posts and livestreaming. Pinterest announce ‘creator code’ content policy. Reddit set to launch Reddit Talks.

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Social Media Reddit Trends Pinterest 62

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme. engagements on Facebook and Twitter.

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Pinterest Comparison Local Instagram 78

MaccaPR

APRIL 2, 2015

Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual. Your brands'' consumers are no different. Be Seen on Pinterest. If you haven’t already, it’s time to claim a place for your brand on Pinterest.

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Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. However, it’s important to not underestimate the power of using other platforms such as Pinterest, TikTok and LinkedIn.

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Advertising Advertising Social Media Pinterest 48

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Rock the Status Quo

JANUARY 13, 2015

Will it hurt our brand if we do it wrong? In my opinion, there are four puzzle pieces to put in place before starting social media activity for ANY company or brand. You want to build a community by focusing on THEM, instead of you. Check out Facebook, Instagram and Pinterest first. Is the risk of crisis worth it?

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