ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Like an out-of-town tryout before a show opens on Broadway, a series of trade media interviews could be a fine first step for a new brand spokesperson.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

PR Job Coach

JANUARY 14, 2011

Brand” for us is critical and a solid reputation is what is important at the end of the day. Perhaps it is time to treat ourselves as clients and spend the intellectual capital required to effectively brand ourselves. So keep these criteria in mind as you craft your brand description. Keep it simple 2.

Branding 136

Branding Brand Exercises Construction 136

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. PR advisors should voice their opinion when they feel something won’t work.

Publicity 334

Publicity How To Product Launch Agency 334

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

Cision

NOVEMBER 4, 2015

When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. Building your brand starts on social. The next step is to inject personality into your brand.

Branding 120

Branding Brand How To Construction 120

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Instead, dig deeper.

Pitching 298

Pitching Software Construction Writing 298

Cision

JUNE 9, 2016

DIY project, construction). For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. If you’re not using it, you need to start. Here are five ways you can use video to pitch the media: Teach something in an explainer or tutorial video (i.e.,

Pitching 120

Pitching How To Construction Brand 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Here are some ways to construct a killer content calendar and get the most out of it. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

FEBRUARY 17, 2021

To hone in on the scope and budget that’s optimal for your brand, review your communications goals, priorities and needs, and be ready to discuss where the agency can most help you move the needle given their particular expertise and resources. Measuring and reporting on metrics that matter.

Agency 51

Agency Measurement Resources Report 51

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Branding 116

Branding Brand Fashion Marketing 116

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. The most successful brands combine creative messaging with strategy. Brands must provide high-quality content and segment customers to ensure the biggest possible impact.

Creativity 208

Creativity Comparison Construction Retail 208

Agility PR Solutions

SEPTEMBER 19, 2022

Whether you’re in media, construction, or automatic call distribution, content is the key to raising your brand. Content builds brand visibility, it boosts your SEO, customers love it, and all the best marketers are investing in content partnerships. The internet runs on content.

How To 86

How To Brand Branding Construction 86

The Hoyt Organization

SEPTEMBER 28, 2022

The construction industry can be highly competitive. For most newly established construction management companies, it can be tough to stand out from the competition. Why Does Your Construction Management […]. Why Does Your Construction Management […].

Construction 52

Construction Company Publicity Industry 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

The best way to build a track record of success in our business is to align with the businesses and brands who fit our strengths and who offer the potential for a lasting partnership. Often this is work for well-known brands because that’s what impresses clients. But should it? They’re not a magic bullet.

Agency 224

Agency Construction Fashion Pitching 224

PR Job Coach

MARCH 29, 2012

And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” Make liberal use of links and content that support your personal brand and professional value. Take every opportunity to construct a smart and compelling trail of your talents and triumphs.

Facebook 164

Facebook How To Construction Insurance 164

PRSay

FEBRUARY 6, 2024

When I asked why he’d switched brands, he pulled out the box and started reading: Centuries ago, it was discovered that cognac, which was sent from France to the colonies, improved dramatically during the long sea voyage. In the 20th century came the age of brands. Why did he change his brand? The process story made him do it.

Writing 197

Writing Insurance Insurance Construction 197

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. A business may think it has fully defined its brand voice , but it sometimes has only a narrow view, or one based on technical superiority. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

Prowly

APRIL 10, 2025

Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand? You can try it for free right away or read this guide first.

Social Media 104

Social Media Reputation How To Media 104

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. On the contrary, if you’re listening to what customers are telling you is wrong about your brand, not only can you work to fix the issue, but you can also turn that learning opportunity into content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Agility PR Solutions

DECEMBER 1, 2019

A good image is incredibly valuable for a company of whatever size, but if you’re just starting, you should take the opportunity you have to construct one yourself. The importance of branding has been recognized more and more over the past few decades, so you might have an advantage over a competitor that does not […].

Branding 78

Branding Brand Construction Company 78

Remote PR Jobs

AUGUST 31, 2022

Brand storytelling is crucial to every business. Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand. Here are a few helpful starting points: Storytelling is Important. It’s Relational, Not Transactional.

Publicity 208

Publicity How To Storytelling Construction 208

Agility PR Solutions

DECEMBER 1, 2021

It can be even more difficult to get them coming back and constructing that loyalty with them. It can be a challenge to get new customers into your store to purchase your products. Listening to them, fixing the issues that they have, and letting them know that you appreciate them are a few steps to […].

Construction 148

Construction Brand Branding Publicity 148

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Branding 109

Branding Brand Publicity Consumer 109

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Top PR Insights from 2023 that PR Professionals Need for 2024 Five Essentials for PR Campaigns Tied to Holidays Holidays offer great opportunities for PR teams and the brands they represent, but it’s also easy to slip and see your message get lost in the chatter. Here’s to putting the knowledge to good and constructive use!

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

From the beginning of any PR partnership, a client should feel that the team has thoroughly researched its industry and brand, competition and target audience. In particular, decision-makers should look for partners that are steeped in industry and brand language. Specific metrics for success.

Creativity 224

Creativity Agency Resources Measurement 224

Onclusive

MAY 31, 2018

For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours. In under a week, Starbucks announced it would be closing all of its company-owned restaurants in the U.S.

Crisis 191

Crisis Data Software Privacy 191

Bianchi Biz Blog

JANUARY 16, 2025

The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber. Toronto is a rapidly growing city.

Print 100

Print Marketing Instagram Newspapers 100

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. The definition of online presence management is the practice of overseeing how a brand, business, or individual appears on digital platforms.

SEO 104

SEO Analytics Tools Google 104

Practical Law Construction

SEPTEMBER 25, 2020

For many years, the construction industry has suffered more than most with insolvencies. In 2018, it was the hardest hit economic sector, with construction insolvencies representing 17% (3,001 from a total of 17,454).

Construction 40

Construction Government Financial Analysis 40

5W PR

MAY 20, 2022

While it might be tempting to respond to a threatening comment with the business sharing its brand boundaries, or even informing that person about the terms of use of the social platform they’re using, it’s best not to do any of that.

Social Media 88

Social Media Branding Brand Media 88

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. If just a startup but with a web presence under construction, perhaps; more mature business, no. It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Retail 174

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was. Be a recommender.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

MARCH 13, 2024

Yet a degree of “managed jealousy” can be harmless, or even constructive, if it keeps everyone on their toes. But earned media success doesn’t happen overnight, and building brand reputation requires ongoing effort, strategic planning, and consistent engagement. It’s not sexy.

Agency 182

Agency Handbook Construction Pitching 182

NewsWhip

NOVEMBER 20, 2024

Navigating polarization within your audience While it’s near impossible for a brand to predict every scenario, Zach says that starting with your business’ core values is a key starting point for managing comms. Or, as Zach deftly puts it… “Just because you’re swimming in data, it doesn’t mean you need to bring everyone into the pool with you.

Data 78

Data Storytelling Policies Employee 78

ImPRessions - Crenshaw Communications

APRIL 13, 2018

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. On the serious matters of user privacy and outside manipulation, after the carefully constructed apology tour and two days of choreographed testimony, Facebook must walk the walk. So how’d he do?

Privacy 159

Privacy Facebook Construction Policies 159