The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). Featured Snippets & Knowledge Panels Nearly 60% of Google searches end without a click in 2024.

SEO 246

SEO Engineering Google YouTube 246

Contently - Strategy

OCTOBER 18, 2023

It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. The good news is there’s no need for marketers to pivot careers just yet. As you click through more content, you find that the brand aligns perfectly with your interests and needs. The result?

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 114

Content Marketing Marketing Advertising Advertising 114

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Because independent reviews can come up, it can be very hard—if not impossible—to rank for some commercial keywords relevant to your brand.

Google 144

Google Engineering SEO Writing 144

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? And that results in you achieving your marketing goals. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Choose your content distribution channels.

Content Marketing 75

Content Marketing Marketing Crisis Communications Crisis 75

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. That’s where technical SEO comes in.

SEO 98

SEO Engineering Content Marketing Google 98

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Improve your SEO. Make sure your press outreach does as well.

Publicity 100

Publicity Marketing Pitching Google 100

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

SEPTEMBER 19, 2023

Google Perspectives is bringing a fresh new angle to mobile search results. The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. Wait, What Is Google Perspectives? Wait, What Is Google Perspectives?

Google 52

Google Strategy Reddit SEO 52

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Can they download a larger piece of content?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. This includes maintaining a strong brand reputation that is accurate and positive. According to Demand Sage, there are 4.2 billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Contently - Strategy

JULY 2, 2024

You’ve hired a couple of go-to creators who produce on-brand work. You’ve made a few killer pieces of content —albeit, not without some blood, sweat, and tears. Scaling is one of the biggest challenges of a successful content marketing program. How do you prioritize which content to refresh or repurpose first?

Strategy 52

Strategy Marketing Guidelines Content Marketing 52

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. 3 ways your brand can level up its SEO strategy. Today that isn’t enough.

SEO 144

SEO Strategy Branding Brand 144

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Video 132

Video Strategy Marketing Instagram 132

Contently - Strategy

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. It revealed valuable insights about content longevity, SEO, and how our readership has evolved.

Blogging 109

Blogging SEO Analysis Content Marketing 109

Prohibition

OCTOBER 28, 2019

The ultimate content marketing goal. Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our content marketing hacks.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them.

Content Marketing 49

Content Marketing Marketing Branding Brand 49

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Branding Brand 78

The Hoyt Organization

JUNE 14, 2024

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. This update emphasizes creating people-first content that satisfies users’ curiosity. What can your travel brand do to meet these guidelines and rank high on search engines?

Travel 81

Travel Branding Brand Guidelines 81

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ Hope and Hype.

Google 70

Google Privacy YouTube Data 70

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet. What are YOUR plans for content in 2016?

Infographics 100

Infographics Survey Content Marketing Marketing 100

Buzzstream

MARCH 3, 2020

And although podcasting has become a very crowded market, you’d be surprised how few businesses are actually leveraging these opportunities. According to a BBC study , brand mentions in podcasts deliver an average 16% higher engagement and 12% higher memory encoding than the surround content. I digress….

Content Marketing 86

Content Marketing Pitching How To Marketing 86

The Resolution Blog

AUGUST 11, 2015

If your editorial online coverage links to your brand website you’re a world class SEO link builder. Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless.

Google 120

Google Data SEO Tools 120

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 145

Leadership Content Marketing Healthcare Google 145