Contently - Strategy

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. The message resonated with women, resulting in the following: 36.8

Survey 132

Survey Data Interviews Reddit 132

Contently - Strategy

AUGUST 30, 2022

“Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. So, when should you repurpose content to drain every drop from your high-quality content? Blog posts into eBooks.

eBook 143

eBook YouTube Video Social Media 143

Buzzstream

APRIL 16, 2025

Find sub-niches that spark media interest rather than trying to force a brand narrative. Use the Preply at a party test: if your brand wouldnt “talk about it” authoritatively in real life, dont pitch it. I think a lot of the the link-building efforts and content marketing in general were looking at that link velocity.

Digital PR 62

Digital PR SEO Agency Infographics 62

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. Purchasing the credit unlocks the graphic, which you can then edit, add your branding, and work into a campaign.

Digital PR 62

Digital PR Pitching Study Google 62

Contently - Strategy

JULY 25, 2024

This is crucial for building brand trust, which, according to a 2021 report from Edelman , 88 percent of customers cite as one of the key factors they consider when deciding what brands to buy or use. But a B2C buyer persona for a women’s activewear brand would be a different story.

B2C 64

B2C Software Analytics Reddit 64

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

PR 20/20

JANUARY 3, 2019

We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. See which brands kept us on our toes and why.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Contently - Strategy

SEPTEMBER 19, 2023

These users prefer content that feels like it was created by an authentic person rather than something churned out by an SEO strategy. With Perspectives, Google is trying to prioritize unique creator-led content found in videos, Reddit threads, and social media posts over content like product pages, blog posts, and professional articles.

Google 52

Google Strategy Reddit SEO 52

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Buzzstream

AUGUST 28, 2024

One Reddit user offered this advice when dealing with Cision’s sales team (which is generally great advice when dealing with any sales team at a large company): 2. You can see that mention on Reddit where the search feature within the database is not as good as simply Googling “Journalist Name + Muck Rack.” What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content. And the methodology.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

JUNE 5, 2024

Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. Let’s look at how Hubspot does this with their Marketing Statistics post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Waxing UnLyrical

APRIL 24, 2015

Community member Matthew Hurst chimed in: @shonali q7: I made an IFTTT recipe to track brand mentions and links on Reddit since there aren’t great tools for that site yet #measurepr. Remember how last week we were talking about how community is really what powers successful content marketing ?

Community 40

Community Measurement Reddit Google 40

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. You can then drill down into each shared post to identify users who have shared content.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. You can then drill down into each shared post to identify users who have shared content.

Tools 62

Tools Blogging Pitching Google 62

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, which emotions do you need to target to make your content more shareable? So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If

Survey 90

Survey How To Reddit Pitching 90

PRSay

APRIL 19, 2016

Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble. Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 79

Marketing Publicity Survey Study 79

Buzzstream

JANUARY 22, 2025

I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. Brands today need to invest in their social. They need to invest in other forms of marketing as well as their SEO. It’s going to deal with Reddit and stuff like that.

Engineering 62

Engineering SEO How To Google 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

JULY 30, 2024

This worked to my advantage when I was with the content marketing agency Siege Media because we had multiple people working on numerous sites, establishing a much bigger pool of journalists and bloggers we could lean on for more coverage. For example, I mentioned the brand Positional in a LinkedIn post.

Pitching 77

Pitching LinkedIn Study Writing 77

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Contently - Strategy

APRIL 9, 2024

Despite all the advantages to content repurposing, not every piece can be recycled and reused. It must serve a specific goal, channel, or audience — otherwise it just turns into digital clutter that detracts from your brand. So, when should you try to drain every drop from your high-quality content?

eBook 52

eBook Video YouTube Infographics 52

Buzzstream

DECEMBER 11, 2024

Ross emphasizes being “relentless” (yet thoughtful): use LinkedIn DMs, Reddit, Slack communities, and even Facebook groups. Identify the Right Platforms With Thorough Research To connect content with the right audience, start with deep audience research. Sometimes it might be submissions in Reddit.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Sword and the Script

DECEMBER 10, 2024

I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan. Consumers will continue having less tolerance for brands that BS them. Nikki Little | Senior VP | Franco 5.

Marketing 216

Marketing Content Marketing Data Pitching 216