Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Established brands and agencies looking for enterprise-level solutions.

Comparison 104

Comparison Software Tools Analytics 104

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

Software 0

Software Comparison Media System 0

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Branding Brand 146

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Trust in your Brand.

Tourism 157

Tourism YouTube Radio Social Media 157

Cision

FEBRUARY 8, 2016

In the case of this highly anticipated communication, brands need to follow three rules: humor, scale and follow-through. Based on these results, forward-thinking brands can adhere to these three rules of Super Bowl commercials: 1. Though Super Bowl 50 was no different, another brand outperformed the cheesy chip brand.

Branding 120

Branding Brand Viral Twitter 120

Cision

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Cision

SEPTEMBER 29, 2016

In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR. After business school, I moved to Miami and was looking for a position in brand management. What are some of the biggest communication challenges facing brands today?

Pitching 120

Pitching Interviews Creativity Internal 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

APRIL 7, 2017

To ensure that brands have a smart, targeted video voice, here are some ways to think about using video to boost a PR effort. Also to consider: provide a how-to with a colorful demo, or a Q+A. The era of fake news and alternative facts makes an authentic voice all the more important to a brand’s video content.

Video 149

Video Measurement Survey Creativity 149

Cision

SEPTEMBER 9, 2016

Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. Be compelling and creative, but get to the point quickly. Think about how you can share your news in a creative way. Keep the tone conversational, but informative. Call to Action. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

APRIL 15, 2015

Use colors that complement your brand’s colors. Here are some ideas: For product launch announcement, create product demo video. Many brands see even more clicks when they include more than one, such as a logo image, product photo and video. Images: Paul Reynolds , Ronaldo Ferreira ( Creative Commons ).

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

SEPTEMBER 4, 2015

Celebrities like Jimmy Fallon and Madonna have already jumped on the live streaming video train, and it’s time for your brand to do the same. Live streaming apps, like Meerkat and Periscope , present a huge opportunity for your brand to connect with your audience on a more personal level. Build Trust. Share Exclusive Content.

Video 120

Video Film Training Creativity 120

Onclusive

JANUARY 10, 2018

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. I want marketers to think more creatively and broadly about what to measure. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

MARCH 1, 2017

The question could be tied to a product or service, or it can focus on something cool about your brand history or culture. Another cool function – on Snapchat you can see who’s taking screenshots of your content, and brands can even ask posters to screenshot what they like from a series of snaps.

Video 120

Video B2B B2C Survey 120

Cision

NOVEMBER 19, 2015

Landsberg went on: first ask yourself, ‘why does our brand exist?’ For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Let your audience/fans know that you see and hear them, and that you, as a brand, are listening.

Viral 120

Viral Content Marketing Consumer Social Media 120

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Without overtly bashing a rival, weave in points of difference and product attributes of your brand. Often a brand has an interesting story that just isn’t quite ready for “prime time.” And, it’s equally important to know the weaknesses of competitive products. Our advice?

Local 159

Local Pitching Interviews B2B 159

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%). Where humans outperform AI: Creative thinking (70%). SCHEDULE A DEMO. ” The rise of customer segmentation. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Critical Mention

APRIL 9, 2020

This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice. This is the time to get creative and produce a wide range of online content. Then, you can track your brand’s online mentions and capitalize on that extra brand exposure.

Healthcare 89

Healthcare Radio Sports Video 89

PRSay

SEPTEMBER 19, 2017

A-plus PR professionals understand that PR metrics are not about “grading” their work, but instead help them understand what is and isn’t working well for their brand. Is the goal of throwing an industry event to secure at least 10 demo sign-ups? They are innately creative. But there are others that are not taught as easily.

Measurement 137

Measurement Analytics Data Conference 137

Flack's Revenge

APRIL 27, 2021

Realize you have to be smart and creative, and work hard to earn their attention. Take in demos, attend conferences. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. How to do better? Read their articles. Follow them on social media. Be as skeptical as they are.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

Deirdre Breakenridge

SEPTEMBER 25, 2017

Recess Fellows are provided a structured work day, demo days, collaboration sessions, and a strong culture that supports the curiosity and experimentation of its members to build their passion project, even if it isn’t a venture-backed startup. As a digital nomad, I often find myself in a brand new city. In-person meetings.

Writing 171

Writing Journalism Travel Meeting 171

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. One of the most important goals a company should always maintain is to have a strong brand presence. SCHEDULE A DEMO. Further Engages Audiences .

Marketing 89

Marketing eBook Pitching Radio 89

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. What questions does the reporter have for your brand?

Conference 62

Conference Trade Shows Branding Brand 62

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. How will your content support the product launch?

Product Launch 85

Product Launch How To Leadership Analytics 85

Marketwired

FEBRUARY 23, 2016

Canva does an incredible job empowering everyone to be creative. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests).

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

OCTOBER 15, 2024

The process included primary and secondary research, including vendor briefings, demos, some hands-on practice, and a survey, “targeting key persona segments, gathering insights into the market perception of the top vendors.” Commentary: Talkwalker has broad brand recognition in PR circles.

Report 142

Report Marketing Analysis Tools 142

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 143

B2B Trends Video Course 143

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. Request a demo to see what it can do for you.

Journalism 0

Journalism Policies Strategy Survey 0

Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. Start monitoring print media mentions and get a better overview of how your brand is performing.

Print 104

Print Tools Software Media 104

Critical Mention

OCTOBER 18, 2019

In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. . First, enhance your social presence by providing consistent branding across your social media pages. Craft Creative Social Posts. SCHEDULE A DEMO.

SEO 80

SEO Social Media Strategy Media 80

Beyond PR

OCTOBER 4, 2016

As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. It takes savvy, creativity and a penchant for experimentation to connect with audiences. She believes the key to successful content is balancing creativity, analytics and commonsense.

Strategy 96

Strategy How To Software Media 96

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68