ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

A recent Twitter dustup highlighted the dilemma. ” CEO called out on Twitter. Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. But how does a PR or ad agency avoid it?

Agency 361

Agency Pitching Creativity Groups 361

ImPRessions - Crenshaw Communications

JULY 24, 2023

I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” ” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” First, the positive. What does that mean?

Twitter 156

Twitter Banking Branding Brand 156

Brand24

MARCH 1, 2022

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.

Creativity 155

Creativity Blogging Brand Branding 155

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 148

Creativity Film Video Retail 148

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.

B2B 310

B2B Video Social Media Creativity 310

Cision

OCTOBER 7, 2016

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. Plan your content in advance; prepare a creative post the month before you plan to use it.

Analysis 318

Analysis Viral Trends Software 318

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

Twitter 106

Twitter B2B Branding Brand 106

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. They gave me the Twitter password. And Southwest Air has a history of these kinds of creative tactics. I thought it was a fun way for them to loosen things up on Twitter. Responding to trolls on Twitter.

Internal 122

Internal International Social Media Twitter 122

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Builds brand awareness. Paid social connects brands with audiences that would not have discovered its content . There is no cost to use it. Its benefits are obvious.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Branding 160

Branding Brand Viral Crisis Management 160

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. The narrative invited users to engage on multiple social media platforms, offering Snapchat filters of the dog, Twitter stickers, and a free week of behind-the-scenes footage on Sky.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement.

Social Media 323

Social Media B2B Media Video 323

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Deirdre Breakenridge

OCTOBER 29, 2018

The ad received backlash because Shea Moisture failed to represent the key demographic that made the brand so popular: black women with diverse hair textures. Since coming under fire for their insensitivity and lack of inclusivity for the black women who made the brand famous, Shea Moisture pulled the ad.

Advertising 295

Advertising Advertising Twitter Communications 295

Cision

JULY 15, 2015

If you’ve ever joined a Tweetchat (also called Twitter chat ), you know there’s a lot of information poured into a short timeframe on Twitter. The idea is that you bring together a group of people with a common interest who can learn something and network during the hourlong event held through Twitter.

Branding 120

Branding Brand Small Business Twitter 120

PRSay

JULY 2, 2019

In fact, for most brands, it’s surprisingly hard to be hip. In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Be creative. Creativity is key!

Branding 141

Branding Brand Insurance Insurance 141

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Branding 136

Branding Brand How To Storytelling 136

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Thanks for participating, Deborah Weinstein! Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

Cision

AUGUST 12, 2015

If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of b oth the glowing reviews and the snarky complaints. If you think it’s the latter, respond to the tweet and let them know they might have the wrong Twitter handle. Plan accordingly to put your brand in a better light.

Branding 120

Branding Brand How To Twitter 120

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Twitter lists help you follow and engage with relevant journalists.

Strategy 78

Strategy Case Study Pitching Measurement 78

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Besides, elevating a brand or company’s image by carefully inserting their business or product into the existing conversation is exciting. Digital security brands, among others, need to be visible when the latest ransomware story is dominating headlines. . How Newsjacking Works. Are you fast enough? Stay up to speed on the latest news.

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Think outside the brand. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Interact on social media.

Media 333

Media Pitching Report B2B 333

Deirdre Breakenridge

SEPTEMBER 12, 2019

Leading the Twitter chat discussion, sponsored by @spinsucks, will be Syracuse University @NewhousePR Professor @GinaLuttrell sharing her favorite go-to resources. What can you recommend for creative tools and resources? What tools do you use to manage content for an organization or your personal brand?

How To 44

How To Resources Infographics Tools 44

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Branding 148

Branding Brand Instagram Sports 148

Cision

OCTOBER 17, 2015

Many brands have removed rules that restrict employees from logging into social media during work hours, but most of them are missing opportunities to turn their employees into brand advocates. Employees are doing good things for your brand right now, they need to know it makes a difference,” says marketing expert Scott Stratten.

Employee 120

Employee Branding Brand Social Media 120

Cision

OCTOBER 10, 2017

This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . Creating content that website visitors will naturally share is one of the most elusive yet rewarding practices a brand can implement. User-Generated Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

JULY 6, 2015

These changes can pay big dividends to brands that invest in the social network. Here are two ways you can use these new features to increase your brand’s reach on Instagram! Brands now have two ways to discover what’s happening in the world around them. Image: Adrian Korte ( Creative Commons ). Track What’s Trending.

Instagram 120

Instagram Branding Brand Fashion 120

Cision

NOVEMBER 13, 2017

Recently, we started a weekly Twitter chat called #CisionChat. My guess is people/brands will find that short tweets are more effective than long ones. What does #280characters mean for content marketers on Twitter? Creativity will win the day. For my #B2B clients, I say @LinkedIn and sometimes @Twitter.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Cision

JULY 16, 2015

Are trends like Throwback Thursday advantageous to your brand? Click here to register for Jenn Herman’s free “Build Your Brand With Instagram” webinar! The people who follow you on Twitter may not be fans on Facebook. What imagery encapsulates the brand? Again, this is determined by the brand.

Instagram 120

Instagram Branding Brand Pinterest 120

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. But what happens when brands don’t pay attention to what’s being said about their products and services online? Turn them into brand advocates by talking back to them.

Social Media 120

Social Media Branding Brand Customer Service 120

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike. khaby.lame.

Branding 118

Branding Brand Video Social Media 118

Cision

AUGUST 25, 2015

million live streams on Meerkat and Periscope since March, it’s clear that these apps are finding serious success among audiences and brands. The first question you need to ask yourself is “which live streaming app will work best for my brand?” Periscope’s main pull is its integration with Twitter. With more than 1.5

Branding 120

Branding Brand YouTube Video 120

Cision

SEPTEMBER 5, 2017

People are not interested in hearing how great your brand is. The global brand asked influencers to share their personal holiday traditions, creating tailored content for the holiday season. As a result, the campaign increased brand awareness and sales during the season. This is why it’s important to define your audience.

Strategy 244

Strategy How To Media Measurement 244

Cision

JULY 7, 2015

The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. Consumers value honesty, and with the new guidelines, everything is out in the open so there’s nothing preventing consumers from trusting your brand. Lucas recommends thinking about how consumers view your brand.

Guidelines 120

Guidelines Social Media Branding Brand 120