Agility PR Solutions

SEPTEMBER 11, 2024

In today’s digital landscape, a brand’s reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management strategy.

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Remote PR Jobs

NOVEMBER 26, 2024

No one wants to face a PR crisis, but they happen—even to the most prepared brands. You can use an effective Crisis Communication Plan to navigate it. This guide will walk you through how to prepare for a crisis , manage one effectively, and come out stronger on the other side. What is a Crisis Communication plan?

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Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. The importance of solid and practical crisis management governance model. The way to ensure this is to have a well-rounded crisis management team.

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Agility PR Solutions

FEBRUARY 1, 2022

No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand’s reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management.

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ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Well handled.

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Agility PR Solutions

JULY 7, 2024

As a PR pro, you’ve seen how a strong brand reputation can foster customer trust and encourage business success. You’ve also seen how reputational damage can negatively affect customer sentiment and a business’s bottom line. That’s why it’s your job to help your clients maintain a positive public image.

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Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. What makes me say this? Now, don’t get me wrong.

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Ronn Torossian

JANUARY 24, 2022

SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. The post Ignoring Criticism and a Damaging Reputation appeared first on. The post Ignoring Criticism and a Damaging Reputation appeared first on.

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Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

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ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

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5W PR

NOVEMBER 14, 2024

In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure.

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Agility PR Solutions

AUGUST 22, 2024

Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s reputation.

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5W PR

MAY 27, 2024

In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger.

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Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. Part of your crisis management plan should be getting the facts straight before drafting a full response or communication back to your stakeholders.

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Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Read on for three tips to turn a social media crisis into a PR win.

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Prowly

JANUARY 29, 2025

Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Let's help you choose from the top crisis management tools available. What features are essential in handling crisis communication?

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Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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PRSay

APRIL 6, 2018

Brand misjudgments. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. Wells Fargo.

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Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

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Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Even if you aren’t a shark, a crisis can hit when you least expect it.

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Melissa Agnes

MARCH 13, 2018

The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness. This is what it means to be crisis ready. Crisis Ready. Let me explain.

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Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

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Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

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Consumer Brand Branding Media 195

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

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Ronn Torossian

SEPTEMBER 19, 2024

In a crisis, communication can define a brand’s trajectory, which is why PR crisis management is important. Effective communication strategies are crucial for navigating challenging times and safeguarding a brand’s reputation.

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Agility PR Solutions

FEBRUARY 15, 2024

They manage reputation and foster trust between organizations and their stakeholders. PR professionals are pivotal in shaping public perception.

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B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

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Prowly

APRIL 9, 2024

For every brand under the sun, it’s inevitable that problems arise every now and then. Crisis management examples show that some brands handle these crises well, while others… Not so much. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal.

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Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

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Remote PR Jobs

OCTOBER 21, 2024

For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully. This helps everyone stay on the same page, so the services you provide fit their brand image. It lets brands connect with their audience directly and instantly.

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Agility PR Solutions

JANUARY 7, 2019

In today’s fast-moving business landscape, with reputational sensitivity at an all-time high and brand crisis potentially just a tweet away, the criticality of an effective crisis management plan (CMP) has never been more important to business sustenance and viability.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

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Prowly

FEBRUARY 13, 2025

Company's reputation can be its most valuable asset or its greatest liability. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A reputation management platform is a powerful tool designed to give you a leg up. How does it work?

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Remote PR Jobs

SEPTEMBER 27, 2024

Crisis Management (if necessary) Sometimes, a press release can generate unexpected negative feedback or controversy. In such cases, having a crisis management plan in place is crucial. Events and Webinars: Host live events or webinars to further discuss your news and engage with your audience directly.

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ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A milestone event.

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Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage.

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ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. With some exceptions, public relations is best used to build visibility and shape reputation over time. But PR’s popularity has given rise to some misconceptions. They all work together.

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