ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

5W PR

SEPTEMBER 12, 2024

This is where branding agencies come into play. More than just a logo or tagline, branding is the soul of a business. When executed effectively, branding can be the cornerstone of solid recognition, ensuring the target audience knows exactly who a business is. A well-recognized brand carries a higher perceived value.

Brand 78

Brand Branding Guidelines Customer Service 78

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Keep detailed records of all communications and actions taken.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support. Guidelines.

Social Media 88

Social Media How To Media Guidelines 88

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise.

B2B 147

B2B Leadership Customer Service eBook 147

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Customer Service. Think about content as your bait.

Community 85

Community Customer Service System Guidelines 85

5W PR

MAY 23, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Nowadays, a large number of brands and companies of all sizes use AI to streamline their customer service.

Marketing 88

Marketing Guidelines Customer Service Technology 88

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Not only does it help your brand stand out, it allows you to build insights around your specific audience.

Data 106

Data Meeting Measurement Report 106

The Hoyt Organization

FEBRUARY 19, 2024

This means that one of the first things potential customers will do is look up your business online. Negative reviews can hurt your brand’s reputation and turn away potential customers. It gives you insights into customer concerns and perceptions about your brand.

Policies 92

Policies Construction Reputation Local 92

Rock the Status Quo

OCTOBER 27, 2015

As a brand, should we respond to ALL complaints, or just certain types? Do we handle unhappy customers differently than other types of complainers? I’m a person, however, and most brands aren’t so successful avoiding troll. Silence is often the best option, once you are sure it is actually a troll and not a customer.

Social Media 100

Social Media Groups Community Construction 100

Communications Conversations

FEBRUARY 6, 2019

Then, you add to the mix that almost 60% of all marketers are either unclear of VERY unclear about what current regulations and guidelines mean for influencer marketing. In fact, I see quite the opposite: continued opportunity for brands–especially on platforms like LinkedIn (for sure) and Instagram. Are you freaking kidding me?

Report 76

Report Analysis Video Instagram 76

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Connect with compatible customers. Save time and money.

Branding 40

Branding Brand Product Launch Guidelines 40

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Because of their intrinsic accessibility and prominence, social media posts have become the face of an organisation, allowing the public to see how well customer service concerns are handled.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

FEBRUARY 1, 2024

AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing! Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike. These intelligent programmes are able to act as 24/7 companions, engaging with users in real-time.

Social Media 62

Social Media Trends Media Guidelines 62

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Accessibility is fundamental to customer satisfaction and retention.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution. No money traded hands in the conduct of this review.

Tools 86

Tools Comparison Media System 86

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. cut through clutter and find useful, relevant data, quantify buzz and press hits, properly attribute revenue, know which tactics are working, spot brand and revenue indicators and identify PR funnel accelerators.”

Publicity 85

Publicity Training Technology Data 85

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Buzzstream

JULY 10, 2024

Google’s Quality Rater Guidelines – Specifically mentioned page 27 discussing E-E-A-T. Yes, they did because they were better than any of the paid manipulative spammy links that other brands were still building in the wake of Penguin. I set aside time every week to look at what other brands and agencies are doing.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

FEBRUARY 9, 2024

I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Successful Examples: HelpScout HelpScout’s customer service statistics post is a comprehensive post that ranks for the key term and has accrued 3,800 LRD over time. How to Pitch Brand news comes best via a Press Release.

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.

How To 52

How To Content Marketing Analysis eBook 52

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Buzzstream

SEPTEMBER 4, 2024

Helpful Content & Problem Solving Are Essential in Content Ideation Today, campaigns should address a problem or evoke emotions, helping readers and providing the answers they seek, aligning with Google’s guidelines. So is it, that your brand and the client or the client that you work with, do you have global audience?

Internal 62

Internal International Digital PR Course 62

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

OCTOBER 14, 2015

He shares his secrets to success , shows his personality , and humanizes his brand. It’s a two-way street and the bigger picture is more than you and your brand. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. He’s curated a following of more than 8.4 Length also matters.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Mindful Marketing

JANUARY 29, 2023

” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Here is an alternative idea: A picture of a person's hand holding a roll of paper towels with a caption that reads something like "Just stocked up on my favorite brand of paper towels.

Ethics 99

Ethics Guidelines Fashion Transportation 99

5W PR

APRIL 3, 2025

Marketing has evolved beyond single-channel approaches as customers now interact with brands through multiple touchpoints throughout their buying journey. An effective omnichannel marketing strategy connects these touchpoints to create a unified, consistent experience that meets customers wherever they are.

Strategy 78

Strategy Marketing How To Guidelines 78

Waxing UnLyrical

MARCH 9, 2016

From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Then I tried to see if I could change my Instagram password and I checked the settings, but I could not.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

From studying crises in social media, I’ve learned that brands often communicate through a different social media channel to get the word out when an account and/or website has been hacked (this is not one of those times to keep quiet ). Then I tried to see if I could change my Instagram password and I checked the settings, but I could not.

Instagram 32

Instagram Privacy Guidelines Social Media 32