Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Branding 370

Branding Brand Media Measurement 370

Contently - Strategy

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. The consequences of these legal battles are tangible, affecting how brands operate and manage their public image.

Social Media 105

Social Media Privacy Branding Brand 105

Remote PR Jobs

MARCH 11, 2025

Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts.

Writing 230

Writing Report How To Analysis 230

Remote PR Jobs

OCTOBER 21, 2024

For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully. This helps everyone stay on the same page, so the services you provide fit their brand image. It lets brands connect with their audience directly and instantly.

Writing 243

Writing Publicity How To Examples 243

5W PR

FEBRUARY 6, 2025

Public relations has shifted dramatically from gut instinct to data-backed decision making. Major brands like P&G use these capabilities to track how earned media drives website traffic and leads. Social listening tools add another dimension by revealing how audiences discuss your brand organically.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Branding 323

Branding Brand eBook Advertising 323

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104

Data Media Product Launch Analysis 104

Agility PR Solutions

OCTOBER 28, 2024

From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world’s fastest-growing social media platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways.

Viral 105

Viral Video Data Marketing 105

5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.

Social Media 109

Social Media Branding Brand Crisis Management 109

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

LinkedIn 95

LinkedIn Examples Branding Brand 95

Prowly

JANUARY 29, 2025

But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.

Measurement 104

Measurement Branding Brand Analytics 104

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry.

Advertising 157

Advertising Advertising Privacy Ethics 157

Contently - Strategy

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. The IBM Data Science Community is one of the best user-generated content examples.

B2B 96

B2B Branding Brand Case Study 96

Prowly

JANUARY 31, 2025

Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. How does brand analysis differ from a brand audit?

Analysis 104

Analysis Branding Brand How To 104

5W PR

MARCH 12, 2025

Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers.

Case Study 78

Case Study Branding Brand Ethics 78

NewsWhip

NOVEMBER 20, 2024

The short version is this; he’s a preeminent leader in the field of data-driven insights, and a valued NewsWhip client. Throughout his career, Zach has consistently employed targeted use of data, turning it into actionable insights no matter how complex, especially during crises. .” This is Zach Silber’s mantra.

Data 78

Data Storytelling Policies Employee 78

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Here are three ways artificial intelligence is helping unlock new data insights within these platforms. Imagine: a brand like Starbucks averages over 63,000 daily mentions!

Training 399

Training Video Analysis Data 399

Prowly

FEBRUARY 13, 2025

What do people really think when they hear your brands name? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility. A recognizable brand builds trust, and that's a fact.

Measurement 104

Measurement Tools Branding Brand 104

Agility PR Solutions

MARCH 3, 2025

In an era dominated by rapidly evolving technology and shifting consumer behaviors, food brands face an ongoing challenge: how to stand out in an oversaturated digital space. Chipotle, the beloved fast-casual Mexican chain, has found a unique recipe for digital public relations success.

Digital PR 100

Digital PR Branding Brand Marketing 100

Agility PR Solutions

DECEMBER 1, 2024

Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control.

Crisis Communications 179

Crisis Communications Reputation Crisis Communications 179

5W PR

FEBRUARY 5, 2025

Media platforms and algorithms change daily, leaving brands vulnerable to shifting rules and uncertain reach. Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. The benefits extend beyond just control.

Branding 78

Branding Brand Media Journalism 78

5W PR

FEBRUARY 11, 2025

Recent data shows that 63% of U.S. For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild.

Branding 78

Branding Brand Viral Training 78

5W PR

FEBRUARY 2, 2025

Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling. The Evolution of Brand Storytelling Through VR and AR Traditional brand storytelling relied heavily on one-way communication through text, images, and video.

Storytelling 78

Storytelling Branding Brand Transportation 78

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88

Hotels Branding Brand Crisis Management 88

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

Branding 104

Branding Brand Employee Case Study 104

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Having clarity on this is especially important at this stage.

Strategy 418

Strategy Survey Automotive Data 418

NewsWhip

NOVEMBER 5, 2024

Brands today need to understand which topics are gaining traction and how those discussions could impact them, their competitors, or their industry. In a landscape where every topic competes for attention, brands need to stay ahead of narratives that may not directly involve them but which could shape perceptions and drive future decisions.

Branding 78

Branding Brand Comparison Automotive 78

5W PR

MARCH 15, 2025

A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.

Branding 78

Branding Brand Guidelines Storytelling 78

Prowly

OCTOBER 23, 2024

Problem Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. The data is giving us a bird's eye view of everything going on in our emails to understand what's landing and what's not.” But there isn’t always time to research and personalize well.

How To 211

How To Pitching Analytics Software 211

Ronn Torossian

MARCH 30, 2025

Learn how e-commerce businesses can enhance digital marketing with cybersecurity strategies to protect customer data and build trust in an evolving online marketplace The post Future of Cybersecurity in Digital Marketing for E-Commerce: Safeguarding Consumer Trust and Brand Integrity appeared first on.

Consumer 195

Consumer Branding Brand Marketing 195

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.

Reputation 78

Reputation Branding Brand Crisis 78

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Branding 78

Branding Brand Storytelling Exercises 78

5W PR

FEBRUARY 7, 2025

The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. For example, Duolingo’s TikTok account gained massive popularity by personifying its mascot and creating humorous content that plays off current trends while staying true to its brand identity.

Viral 78

Viral Branding Brand Airlines 78

Ronn Torossian

FEBRUARY 20, 2025

Learn how small financial brands can compete and succeed through digital marketing using niche targeting, content strategy and data-driven personalization The post How Small Financial Brands Can Thrive Through Digital Marketing Campaigns appeared first on.

Financial 195

Financial Branding Brand Marketing 195