Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

The Proactive Report

JANUARY 24, 2016

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Digital PR 100

Digital PR Enterprise Technology International 100

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This can be seen as a kind of newsjacking.

Digital PR 118

Digital PR Pitching Radio Google 118

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. I think that’s something that teams are doing across the board, and I’m sure there are definitely others. The digital PR team’s doing it, and other agencies are doing it.

Digital PR 62

Digital PR How To Analysis Tools 62

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media.

Government 214

Government Digital PR Report LinkedIn 214

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands.

SEO 62

SEO Study Branding Brand 62

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

Digital PR 83

Digital PR SEO Engineering eBook 83

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. This helps cut through the noise of bigger brands. Amelia: Yeah.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

MARCH 26, 2025

If You Don’t Have Value, Expect to Pay When youre just starting and have no brand, no content, no audience money often fills the gap. But one of the things that kind of just stood out to me was a recent email that you had sent through and as part of your newsletter, and it was really about building link to a brand new site.

Brand 62

Brand Branding SEO Data 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Rock the Status Quo

NOVEMBER 19, 2014

If you have a B2B client with PowerPoint resources just sitting around gathering dust, it’s definitely worth investing time to evaluate them. Since SlideShare is owned by LinkedIn, you can improve the reach of your uploads even further by connecting your SlideShare account to LinkedIn. You can use the share button to grab a hyperlink.)

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. 10X Content.

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

JUNE 12, 2017

Most brands approach influencer marketing as either earned or paid media. The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content. Turn them into a true Brand Ambassador. And that is the definition of influence!). That made her a lifelong fan of the brand.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. They definitely influenced her. Digital PR Opens the Door to Influencers. The digital world has brought many more of these opinion leaders to light. What is Influence?

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. They definitely influenced her. Digital PR Opens the Door to Influencers. The digital world has brought many more of these opinion leaders to light. What is Influence?

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. There is no doubt that we’re seeing a change in how the public responds to brand content. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. Taking the Brand Story Global: Executing a multinational approach to.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. There is no doubt that we’re seeing a change in how the public responds to brand content. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. Taking the Brand Story Global: Executing a multinational approach to.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. There is no doubt that we’re seeing a change in how the public responds to brand content. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. Taking the Brand Story Global: Executing a multinational approach to.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, that definitely helps. Can you tell me a little about Embryo?

Strategy 62

Strategy SEO Banking Pitching 62

The Proactive Report

JUNE 4, 2018

You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Per the definition of PR your core functions are: Identify the audiences you need to reach. Get the Digital PR Tips newsletter each week. Figure out where best to reach them.

Analytics 127

Analytics Data Exercises Social Media 127

PR in High Definition

JUNE 3, 2020

PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. someone’s hashtagged a nice picture with your client’s brand on it? The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. For example.

Digital PR 77

Digital PR Viral Creativity Examples 77

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations. It definitely gives us an edge.”.

Media 120

Media Viral Newspapers Digital PR 120

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. In March 2020, digital newsroom designer pr.co

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 30, 2024

These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. So, to make the most of this influx of data, a sound PR strategy must have a solid mix of reactive and proactive campaigns. What is Proactive PR?

Pitching 62

Pitching Trends Google Examples 62

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. I’ll definitely check that out. Is it changing digital PR?

Internal 62

Internal International Digital PR Course 62

The Proactive Report

FEBRUARY 7, 2016

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. Q3: How should brands be setting KPIs? A3: Digital transformation is taking place across the organization. Content and Digital PR can touch many areas. Please give examples. HR, for example.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Branding 68

Branding Brand Publicity Fashion 68

The Proactive Report

JULY 7, 2015

People share so much online that it’s easy to find intent statements, questions, comments and complaints – about our brand or organization and about competitors. The Chinese definition of insanity applies here: doing the same thing over and over and expecting a different result. Get the Digital PR Tips newsletter.

Strategy 100

Strategy Data Technology Survey 100

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search. What’s that you say – your PR team doesn’t know how to write meta tags? Google has long said it’s an answer engine, rather than a search engine.

SEO 100

SEO Mobile Engineering Google 100

PR in High Definition

JUNE 3, 2020

PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. someone’s hashtagged a nice picture with your client’s brand on it? The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. For example. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 48

Digital PR Viral Creativity Examples 48

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. The importance of storytelling in PR . What is content marketing and how can it help your business?

Social Media 118

Social Media Fashion Media Travel 118

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X .” I was part of the panel along with -. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. 2) Is your brand investing in the right content?

Tools 74

Tools Marketing Advertising Advertising 74

Buzzstream

MARCH 19, 2025

Tune in to learn how to appear on podcasts and use them for brand awareness and link generation. If I want to be a guest on different podcasts, I’m probably seeking to improve my brand authority in some way, my personal brand or my company brand authority. You’re a brand new brand. Vince: Yeah.

Pitching 71

Pitching How To YouTube Tools 71

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. The Coke animals meme communicates the brand story of Coke.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. The Coke animals meme communicates the brand story of Coke.

Training 100

Training Film Infographics Examples 100