Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

Buzzstream

NOVEMBER 6, 2024

Product-Led Digital PR Can Build Brand Ross and Emily’s new strategy focuses on digital PR campaigns that directly connect to the product and brand. By aligning with search-driven topics that also align with the product, campaigns can generate brand awareness and SEO value, as they resonate better with relevant audiences.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. So, while these statistics aren’t definitive, they do show the video can be helpful in B2B marketing. 3 Prerequisites for B2B marketing videos.

B2B 139

B2B Video Marketing Survey 139

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams. Tip #2: Learn More About Color.

Creativity 150

Creativity Web Social Media Data 150

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media. The Trends.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media. The Trends.

Trends 100

Trends Media SEO Analytics 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. The Coke animals meme communicates the brand story of Coke.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. The Coke animals meme communicates the brand story of Coke.

Training 100

Training Film Infographics Examples 100

ReimaginePR

DECEMBER 17, 2016

If you really can’t write: If you have no clue on how to write a proposal, it at least gives you the bare bones of what you should include, even if the writing isn’t reflective if your brand. Visme is a tool that lets you design infographics, proposals, presentations, even memes, quickly and easily.

Tools 120

Tools Writing Meeting Infographics 120

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 103

Resources Infographics Analysis Writing 103

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. The marketing sales funnel is both simple and confusing.

Case Study 110

Case Study Marketing Study Content Marketing 110

Karen Freberg

DECEMBER 21, 2017

This book focused on how athletes can become their own media company and own their personal brand outright. In a day where everyone has a personal brand and is vying for attention from sponsors, companies, and the media – this can be both challenging and rewarding at the same time. Visual summaries as infographics.

Sports 47

Sports Brand Branding Case Study 47

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. You can claim to have been part of something big, but you can’t definitively prove you played a deciding role in the outcome.

Leadership 103

Leadership Reputation Measurement Video 103

Beyond PR

NOVEMBER 21, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. My team and I develop dozens of influencer strategies every year for major brands, and I personally work on lots of these programs. There is more content than ever, but most content fails miserably. I tried that once.

Marketing 68

Marketing Infographics Video Content Marketing 68

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven.

Content Marketing 100

Content Marketing Marketing Media SEO 100

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Prohibition

MAY 14, 2024

Meta reveals new AI-powered ad tools Along with Meta’s many additions to social media advertising tools in the past couple of years, it is now introducing machine learning-powered creator recommendations for brands in Instagram’s Creator Marketplace. Following this, Meta revealed another interesting AI update.

Advertising 62

Advertising Advertising Social Media B2C 62

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. . - Buffer : Great tool for quickly scheduling and sharing updates for social posts. I plan to experiment with this one.

Tools 60

Tools B2B Software Storytelling 60

Solo PR Pro

OCTOBER 18, 2022

While many of the services they offer could be considered areas that fall under the umbrella of public relations, many of them do require a specific expertise that might not fall under the textbook definition of PR. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. We all want to be part of something.

Creativity 80

Creativity Study Survey Advertising 80

PR in High Definition

AUGUST 25, 2017

Brands need to look to make the most of every piece of content, improving ‘bang for buck’. Something simple like a photograph works, or even an infographic. To do this, you need to optimise and amplify your earned coverage following the PESO model – paid, earned, shared and owned.

How To 54

How To Media Infographics LinkedIn 54

MaccaPR

MARCH 18, 2015

Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 62

Resources Infographics Analysis Writing 62

PR 20/20

JUNE 27, 2017

Let’s start with your non-branded keywords ranking within the top three spots and have relatively high clicks and search volumes (or impressions). (If However, if I were looking up, “what is inbound marketing,” I would expect a definition and some examples. For each keyword, also document, if possible: Search volume. Impressions.

SEO 60

SEO Engineering Blogging Infographics 60

Sword and the Script

JUNE 11, 2016

It isn’t introducing any new, original thoughts, nor is it establishing the writer as a foremost expert on the subject, and it definitely isn’t revolutionizing the way people think about a particular topic or industry.”. The brand is the gatekeeper. Worse, it’s blogging for the sake of blogging. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

FEBRUARY 24, 2015

The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. For example the study found that the percent of companies where marketing leads core activities such as advertising, positioning and brand are down! and latter will drop by about 1%.

Mobile 60

Mobile Study Survey Marketing 60

Buzzstream

MARCH 5, 2025

Most of their infographics only cost 1 credit, which is $345. (It Purchasing the credit unlocks the graphic, which you can then edit, add your branding, and work into a campaign. Many brands have used Twitter/X data for their digital PR campaigns. It seems like you save money if you buy multiple credits.) What to do with them?

Digital PR 62

Digital PR Pitching Study Google 62

Beyond PR

MAY 12, 2016

The traditional definition of a press release has been replaced by a new definition. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands.

Agency 40

Agency Real Estate Film Video 40