Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

OCTOBER 18, 2017

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. And while it’s easy to measure how every separate channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together. The integrated marketing and PR measurement challenge.

Measurement 150

Measurement Marketing Social Media Web 150

Prowly

FEBRUARY 3, 2025

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. And oftentimes, it's the lack of an effective brand research strategy. TRY PROWLY FOR FREE What is brand research? The result?

Examples 104

Examples Brand Branding How To 104

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. Metric Definition Calculation Importance Reach The total number of unique users who see your content at least once. Even a large number of visitors might not be valuable if they don't match your brand's ICP.

Media 104

Media Measurement SEO Instagram 104

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. During the next few months (assuming Cision will have me back! The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. PR and marketing need a level change in measurement.

Comparison 294

Comparison Advertising Advertising Analytics 294

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. The free analytics report is definitely worth sharing a tweet! Please share!

Instagram 111

Instagram Measurement Tools Small Business 111

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. A case in point is the brand S’well. If there’s anything marketing has a lot of, then it’s metrics.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

OCTOBER 20, 2023

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78

Buzzstream

APRIL 2, 2025

A different team member wrote each chapter, encompassing everything from digital PR history to tactics to measuring performance. It’s no longer just a link-building tactic; it can grow a brand. JBH has used campaigns, like “dream job” initiatives , to promote products and build brand awareness. Vince: Yeah.

Digital PR 62

Digital PR Brand Branding SEO 62

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 90

Measurement How To Television Analysis 90

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Polaris

DECEMBER 9, 2014

By the way, for the purposes of the study, the CMI and MarketingProfs used a new definition of content marketing developed earlier this year “to better reflect how content marketing has grown. 5: How are marketers measuring content marketing success? Sure, many content marketers still struggle with measuring ROI.

B2C 194

B2C Content Marketing Study Trends 194

Cision

NOVEMBER 20, 2017

My team and I develop dozens of influencer strategies every year for major brands, and I personally work on lots of these programs. Second, you have to be able to know definitively what these influencers are doing for your business. But it needs to get more measurable, and strategic, and specific. It is not magic beans.

Marketing 255

Marketing Infographics Video Content Marketing 255

Polaris

AUGUST 19, 2014

We all understand intuitively what “kicking butt” represents for our particular brand or organization. And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients.

Measurement 100

Measurement Advertising Advertising eBook 100

5W PR

APRIL 23, 2025

Evaluate platform performance : Identify which platforms deliver the best results for your brand and deserve more resources. Content Pillars Approach Organize your content around 3-5 core themes or “pillars” that align with your brand values and audience interests.

Social Media 78

Social Media Media Guidelines Analytics 78

PRSay

OCTOBER 16, 2024

For those attending this General Session hoping for definitive answers about the future, she offered a candid reality check: “I hate to tell you, I don’t — no one does.” Today, technology allows us to measure outcomes in ways that were impossible before, she said. No one is coming to rescue us,” she stressed.

Technology 109

Technology Trends Banking Newspapers 109

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. That’s not really the way to measure PR. Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Meeting 199

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact.

Measurement 195

Measurement Analysis Reputation SEO 195

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Brand Branding 62

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. This year’s opportunities include the Senior Marketing and Communications Conference, The Annual Conference on Marketing and Branding and the Multimedia Workshop. PR News Conferences.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. This is the great debate in PR: how do we measure what we do and prove its value? What do you think is the biggest PR challenge facing brands today?

Enterprise 227

Enterprise Agency Radio Fashion 227

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. The definition of online presence management is the practice of overseeing how a brand, business, or individual appears on digital platforms.

SEO 104

SEO Analytics Tools Google 104

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

MARCH 17, 2017

I decided to throw my hat into the ring, but instead of outfit posts, I wanted to focus on the people behind the brands, the behind-the-scenes brand development and PR strategies whose messaging created customer loyalty and demand. 10 years later, the answer is a definitive yes! How can they overcome them?

Fashion 227

Fashion Travel Interviews Instagram 227

Prowly

APRIL 2, 2025

An example of an AI coverage summary from a monitoring digest created in Prowly You can add AI coverage summaries to your existing email notifications or create brand-new ones. Set up media monitoring queries The intuitive query builder lets you track brands, competitors, keywords, people, and backlinks. Added value.

Examples 104

Examples Automotive Media Print 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Or they may think they’ll give it six months to change a brand image. No measure of success. It’s important to have a clear definition of success at the outset.

SEO 178

SEO Storytelling Product Launch Measurement 178

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. Why is Earned Media so Difficult to Measure? .

Measurement 72

Measurement Media B2C B2B 72

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

Stephen Waddington

JUNE 16, 2021

PR practitioners must measure carbon in the rush to address ESG concerns. However well intentioned, action on green initiatives is meaningless without objective and quantifiable measurement. To make a meaningful impact on carbon reduction we need to measure and benchmark usage over time. It is complex. tonnes in 2019 to 26.91

Measurement 141

Measurement Government Energy Agency 141

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. Be sure to track and measure what is working for you. What is the big picture?

Local 227

Local Energy Agency Policies 227

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. It also impacts the corporate and consumer brand. These teams will need to work together, along with investor relations, brand, marketing, legal, compliance, and office of the CEO.

Trends 157

Trends Publicity Marketing Case Study 157

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up? maybe not do all the heavy reading but definitely willing to hunker in and keep learning.

Reputation 177

Reputation Measurement Exercises Pitching 177