Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. This profession is definitely exciting. Their current crisis management firm is not delivering practical deliverables.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Buzzstream

MARCH 26, 2025

If You Don’t Have Value, Expect to Pay When youre just starting and have no brand, no content, no audience money often fills the gap. But one of the things that kind of just stood out to me was a recent email that you had sent through and as part of your newsletter, and it was really about building link to a brand new site.

Branding 62

Branding Brand SEO Data 62

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JULY 28, 2015

You’ve expanded your brand awareness with this, so put it in your back pocket and remember it for the future,’” Natalie says. Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says. “I It definitely gives us an edge.”. Click here to take a demo! .

Media 120

Media Viral Newspapers Digital PR 120

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. So, while these statistics aren’t definitive, they do show the video can be helpful in B2B marketing. Most marketing videos aren’t going viral.

B2B 139

B2B Video Marketing Survey 139

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

AUGUST 5, 2022

Time will tell, but definitely one to watch. Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way. Brands such as Nandos have jumped on the latter trend with “little miss orders the same thing every time” which was well received by the audience.

Instagram 118

Instagram Social Media Video Facebook 118

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

Television 120

Television Travel Tourism Pitching 120

Sword and the Script

AUGUST 11, 2020

The question as to whether or not brands should take a stand on politics comes up over and over again. The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Experience matters.

Survey 165

Survey Data Media Ethics 165

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Branding Brand Reddit 78

Flack's Revenge

MARCH 21, 2018

So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours. We can search by keyword, website, or Facebook page to see what’s predicted to be successful.

Data 136

Data Pinterest Facebook Viral 136

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. It’s definitely circulating.” Social media by definition is a space where people share ideas and information. ” So, how did it all happen? No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. Again, I like the consistency of Khanna’s branding in his social platforms, and this time, he’s got the upper hand with 21,848 likes compared to Honda’s 11,510 likes. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app.

Instagram 98

Instagram Mobile Social Media Construction 98

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Your content will not go viral and you shouldn’t try.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Karen Freberg

FEBRUARY 2, 2020

However, while the commercial was great and entertaining, I felt that there could have been some additional social media components that Jeep could have definitely capitalized on. Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients. Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. We’re going to discuss the chatter about your brand among external sources, which is higher than ever, and that old chestnut about tightening budgets.

Media 202

Media Storytelling Technology Data 202

Buzzstream

DECEMBER 30, 2024

These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. Our post defined newsjacking as leveraging trending or breaking news to spotlight your brand and earn top-tier news coverage and links.

Pitching 62

Pitching Trends Google Data 62

Stern + Associates

FEBRUARY 7, 2014

This may seem like a no-brainer, but to be a thought leader—who, by definition, must have followers—you need to have an online presence. But making the ad is the easy part—it’s the “standing out above the rest” aspect that’s a lot more difficult to execute. There’s an old saying in academia: Publish or perish. Publish when and where you can.

Leadership 98

Leadership How To Enterprise Viral 98

PR in High Definition

JULY 28, 2022

But, of course, not all brands fit into this style of campaign ‘shareability’. But the question then is, what is it about the Free Hugs Campaign that has made it stand the test of time, and go viral with 78 million views in the Sick Puppies music video alone? Even a snappy slogan or retweet can go a long way. Human element.

Branding 62

Branding Brand B2C Viral 62

Cision

AUGUST 1, 2016

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Attention is finite and our need for attention is not.

Social Media 84

Social Media Media Customer Service Measurement 84

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. From my perspective, developing our communications approach for our social channels was definitely the most challenging component.

Publicity 93

Publicity Banking YouTube Social Media 93

Bad Pitch Blog

JANUARY 28, 2011

Definition of viral: we are not only spreading a message or brand, but we are also working WITH the big cheese spreader (blogger, publisher, journalist, newsletter biggie, guy who talks a lot) so he stays in business-and the way he will do that in the future will be via clicks, and more clicks, and even more clicks.

Pitching 109

Pitching Viral Writing Blogging 109

OnePitch

JANUARY 11, 2024

Know that I write these sort of business light stories, that I write about influencer culture and social media and how brands are working within these new frameworks of new, whether it's TikTok or – we look at like when BeReal was really big last summer. But this was related to a raw carrot salad that was going viral on TikTok.”

Pitching 104

Pitching Consumer Trends Viral 104

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Social Media as a Two-way Communication Tool During Crisis.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. If you want editorial coverage for your cereal brand, first target the media who typically write about food. Fabricating something that isn’t true or embellishing a situation will almost definitely backfire. So there was a happy ending … at least for the workers.

Banking 100

Banking Media Local Survey 100

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 81

Consumer Marketing Television Viral 81

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Blurred Lines between Influencers and Brands. Influencers and brand. Your community, your influencers and your customers define your brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

AUGUST 9, 2022

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. The ‘Primark x Greggs Summer Garms’ festival collection consists of Greggs-branded t-shirts, hoodies, and even swimsuits and clogs. Deliveroo crack down on thieving seagulls. pic.twitter.com/D7B6bnCUFa.

Social Media 62

Social Media Media Viral B2C 62

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. Only post to get your brand’s message across to the digital world.

Social Media 120

Social Media Media Instagram Advertising 120

Prohibition

DECEMBER 13, 2019

Try not to keep your content too brand focussed. Your content should be all about your customer base, so it’s important to do your research to understand exactly what they’re into and what will resonate with them – you’re far more likely to see engagement levels on the up if your brand appears relevant and relatable.

Facebook 62

Facebook Social Media Video Viral 62

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. Let us know in the comments below!

Social Media 71

Social Media B2C Viral Trends 71

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Plus, it led to many consumers creating art centered around the brand’s name, logo and identity, a form of free advertising for Coca-Cola.

Marketing 52

Marketing Viral Trends Consumer 52