Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards “digital PR.” ” One of the brands making this switch has been Clearlink. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.

Digital PR 71

Digital PR SEO Agency Pitching 71

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

Prowly

APRIL 9, 2024

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google.

Digital PR 151

Digital PR How To SEO Google 151

The Proactive Report

OCTOBER 13, 2016

For years I lamented that in order to implement a Digital PR or Social Media strategy you had to use several tools. I use a 10 step system to plan Digital PR, content and social media campaigns and plans. Learn to use analytics – Google analytics as well as the data that social platforms offer.

Digital PR 130

Digital PR Tools Analytics Measurement 130

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands.

SEO 62

SEO Study Brand Branding 62

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This can be seen as a kind of newsjacking.

Digital PR 118

Digital PR Pitching Radio Google 118

Agility PR Solutions

JUNE 28, 2021

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. Some marketing and digital PR strategies for marketing on Youtube: 1. The post 6 marketing strategies to boost your brand on YouTube appeared first on Agility PR Solutions.

YouTube 162

YouTube Strategy Brand Branding 162

Buzzstream

JANUARY 26, 2024

So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious messages. Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox.

Google 133

Google Guidelines SEO Reputation 133

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. But then there’s another side of things when we’re talking about the PR element to it specifically.

Digital PR 62

Digital PR How To Analysis Tools 62

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

Digital PR 98

Digital PR SEO Google Travel 98

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

FEBRUARY 7, 2018

My choice is Sendible – it has everything you could possibly need: Monitoring online conversations for brand mentions and industry keywords. Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. Get the Digital PR Tips Newsletter.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

The Proactive Report

FEBRUARY 16, 2017

It will be on Twitter long before it is on Google or mainstream media. Brands are amplifying their corporate news and using Twitter to get their own story told. The post The Future of Twitter and Digital PR appeared first on Meritus Media. It is viewed as a real-time news feed by many of its users.

Digital PR 100

Digital PR Twitter Financial Groups 100

5W PR

FEBRUARY 27, 2020

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign.

Digital PR 88

Digital PR Measurement How To Tools 88

Sword and the Script

APRIL 1, 2025

The company was brand new at the time offered a chatbot as an interface and has now unveiled its version 2.0. About half (49%) of respondents surveyed by BuzzStream invest between $5,000 and $20,000 per month on digital PR. * * * Heres the list of companies Im watching and heres how to get on my radar if you are a vendor.

Software 159

Software Pitching SEO Tools 159

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

DECEMBER 24, 2014

iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). Many mobile brand experiences are lagging far behind. How is your brand performing on mobile? Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

Buzzstream

FEBRUARY 13, 2025

At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy. Should This Impact Your SEO or Digital PR Strategy? Im here to tell you that it shouldnt impact your SEO or Digital PR strategy. Heres why: 1.

SEO 62

SEO Journalism Radio Google 62

5W PR

MARCH 29, 2025

The Cosmopolitan of Las Vegas encourages guests to share experiences using branded hashtags, generating over 100,000 Instagram posts annually. Their PR team curates and amplifies the most compelling content, creating a virtuous cycle of organic promotion.

Hotels 78

Hotels How To Instagram Measurement 78

Buzzstream

MARCH 26, 2025

If You Don’t Have Value, Expect to Pay When youre just starting and have no brand, no content, no audience money often fills the gap. But one of the things that kind of just stood out to me was a recent email that you had sent through and as part of your newsletter, and it was really about building link to a brand new site.

Brand 62

Brand Branding SEO Data 62

Rock the Status Quo

SEPTEMBER 22, 2014

Hubspot – 19 Reasons You Should Include Visual Content In Your Marketing Wishpond – 10 Reasons Visual Content Will Dominate 2014 Short but sweet Google+ Post by Randy Milanovic Heidi Cohen – Five Facts Prove Visual Content is a Guaranteed Winner Similar Posts You Might Like: Is Pinterest Right For Your Brand?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

The Proactive Report

JANUARY 2, 2017

Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories. How Does Fake News Affect PR? As Robin’s definition states: Fake news hurts PR by lessening trust in all media. Get the Digital PR Tips newsletter. Follow me on Twitter.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

MARCH 4, 2025

Even today, Google constantly updates its algorithm to combat link spammers. For instance, when we published our State of Digital PR report, I did some link building outreach: In other cases, it is more of an opportunistic approach that requires the site target take some sort of action to include your link. Thats next.

SEO 62

SEO Google Pitching Digital PR 62

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Should brands hedge their bets? Should brands hedge their bets? Can the ship be righted?

Social Media 174

Social Media Marketing Media Facebook 174

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO?

SEO 62

SEO Digital PR Pitching Google 62

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. This helps cut through the noise of bigger brands.

Digital PR 87

Digital PR Travel Data SEO 87

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Early tests by Google showed that FLoC-based targeting achieved 95% of the conversion rate per dollar compared to cookie-based advertising.

Privacy 78

Privacy Marketing Advertising Advertising 78

Stern + Associates

JULY 21, 2023

This scenario exemplifies the core essence of digital PR, a proactive approach to disseminating brand stories and fostering meaningful interactions within the interconnected digital sphere. It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results.

Digital PR 62

Digital PR SEO Engineering Social Media 62