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I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global DigitalPR & Online Reputation, to learn how they made thishappen. Start with relevance – language and culture were key angles that made Preplys PR campaigns resonate with journalists. Were you working with agencies in the past?
Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards “digitalPR.” ” One of the brands making this switch has been Clearlink. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands.
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.
Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digitalPR strategy. Should This Impact Your SEO or DigitalPR Strategy? Im here to tell you that it shouldnt impact your SEO or DigitalPR strategy. Heres why: 1.
But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. 1 – Relevancy. Now, think again. How do they lead that?
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
I have been hypothesizing about how employing more digitalPR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Getting featured on AI results like ChatGPT is still a mystery. Until now. Im sure its not that easy.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR? That makes sense.
According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. It should be taught along with writing, in all PR classes.
To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. Reddit set to launch Reddit Talks. Previously on Reddit the only way to communicate with a community or subreddit, was through standard posts and livestreaming. Professional Profiles are being explored on Twitter.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and content marketing agency. In the digitalPR space is also jumping on these things. Reddit is for me, it’s like a, I personally read it. It’s just.
Newsjacking should be a key tactic in any approach to digitalPR but before I dive in, let me clarify how I see it. To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. For example.
In fact, for most digitalPRs, they are a necessary part of their digitalPR toolkit. Up-to-Date Lists Ask any digitalPR professional, and they will say you need to update your lists if you want to utilize them successfully. You can see this also echoed on Reddit.
What is digitalPR and does it need a rethink? You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digitalPR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility.
Fortunately, emotions can be widely used in your digitalPR, especially to tell stories that connect with your audience. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. However, not all of them may be the key to boost your digitalPR.
For some in the digitalPR space, this will get deeper into SEO and keyword research than you have before. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). Leverage keyword research.
I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. Brands today need to invest in their social. Where you need other parts and different things to build your brand, build your image, and then push your SEO simultaneously. Vince Nero: Yeah.
Insert your brand into the news. It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. Here is how to use newsjacking in your digitalPR strategy to win big. Newsjacking is leveraging trending or breaking news to spotlight your brand and earn top-tier news coverage and links.
We’ve even shown the spikes in organic traffic from link acquisition in our digitalPR and SEO analysis. After scouring Reddit and talking to customers, I can categorize the four reasons many consider buying backlinks. Given that, just forking over cash for backlinks to get value fast seems appealing, right? Not so fast.
The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digitalPR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list.
Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digitalPR tools list. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., infographics, data studies) can be repurposed. It’s not just one and done.
According to our State of DigitalPR report, 92.5% of digitalPRs respond to expert commentary requests as part of their marketing mix. Should US PRs even consider this strategy? For one thing, DigitalPR expert Mark Rofe pointed out that Scottish journalist Sarah Ewing started the hashtag #journorequest in 2008.
I wouldnt be surprised if we see more brands, companies, and thought leaders jumping on board, whether thats through podcast ads, starting their own shows, or making guest appearances part of their marketing game plan. Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. Nikki Little | Senior VP | Franco 5.
Build a brand with digitalPR tactics like unique data studies. Consistent Testing, SERP Will Evolve In the graphic’s first two points, Google sets the stage for brands getting fewer clicks. However, this doesnt show the full impact on brands because some of these features actually drive clicks to brands.
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