Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. At Crenshaw, you work with a variety of brands and businesses. How can brands keep up? What advice do you have for brands looking to stand out in the marketplace? Simply: do they work?

Communications 253

Communications Data Local Survey 253

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. To do that, you’ll need to tap into your personal history and also humanize your brand.

Branding 156

Branding Brand How To Storytelling 156

Stephen Waddington

JUNE 13, 2019

You can download a copy of the report by following this link. Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. We’re not done yet.

Media 120

Media Trade Shows Print Advertising 120

The Resolution Blog

NOVEMBER 17, 2015

Jim Hawker, co-founder of Threepipe discusses his experience in hiring new talent and skills in order to offer and run fully integrated campaigns for brands. At the time of publishing, there have been 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. Hard to think that far ahead.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 So why aren’t you (and your brand) part of that conversation?

Company 113

Company Interviews Print Pitching 113

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. As much as we don’t always admit or realize it, we make our buying decisions based on how the brand, product, or even the person behind the brand makes us feel. Click To Tweet. Get rid of the persuasive copy.

Storytelling 159

Storytelling Comparison Case Study Brand 159

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. . Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Brands do a lot of thinking about the original creator, but often forget to look at the bigger picture: long-term value. But copyright violations can have disastrous consequences.

Examples 120

Examples Viral YouTube Infographics 120

Bianchi Biz Blog

JUNE 27, 2024

This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders. However, despite growing digital literacy, print media has bounced back after Covid-19, especially in Tier 2 and 3 cities.

Meeting 90

Meeting Print Marketing Local 90

Cision

DECEMBER 12, 2016

The decade-old dilemma, whether you work for a brand or agency, is a limited budget. Brands are not married to the idea of TV advertising, print media, billboards, etc. The key is tying the performance of social media to conventional metrics like sales, brand affinity, business value and ROI. Time is ticking.

Social Media 120

Social Media Media Measurement Advertising 120

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. They’re also expected to build their own brands on social. We have to be where people are,” she says.

Mobile 120

Mobile Print Trends Twitter 120

Cision

OCTOBER 18, 2016

The fact is: an interview (unless it’s live) usually lasts a lot longer than the sound bite that will appear on-air or in print. There will be interviews where things take a turn and you suddenly find yourself fielding difficult questions about your brand. What is a Sound Bite? Think of a sound bite as your key message, boiled down.

Interviews 120

Interviews How To Construction Print 120

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 4) Do employees trust their brand? 6) More, but not most, senior marketers inclined to mix brand and politics.

Survey 105

Survey B2B Marketing Trade Shows 105

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. Download This Show. Producer Olivia Rosenman is a regular on Download This Show. Mumbrella.

Media 76

Media Journalism Radio Print 76

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. Take a look at it by downloading the white paper or contact us today to learn more about Cision’s customized insight reports.

Radio 120

Radio Interviews Print Travel 120

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.

Social Media 120

Social Media Media Reputation Training 120

Public Relations Sydney

OCTOBER 26, 2014

The more times your target audience hears, reads or learns your key messages, the better recall they will have about your brand. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. For more great tips download our free PR eBook by clicking the button below.

How To 76

How To eBook Radio Print 76

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. Brand value can be measured by a variety of media channels including broadcast, print and social. For example, can you track infographic downloads and views via Google Alerts alone? About Lee Ribeiro.

Media 73

Media Google Print Measurement 73

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Analytics Strategy 120

Beyond PR

JUNE 29, 2016

shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. ” While these earned media tactics may be more labor intensive than paid media, many brands are waking up to the reasons they’re a must.

Media 75

Media B2C B2B Nonprofit 75

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. You want to tease your whole content program and make your brand look like a voice worth following. They saw your videos, they already like your voice, and reading or watching something else from your brand sounds intriguing. Top of funnel: Content to build awareness.

Case Study 110

Case Study Marketing Study Content Marketing 110

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. There is a clear gap in trust: social media is seen as less reliable than traditional outlets, notably television or print.

Media Relations 84

Media Relations Television Mobile Media 84

Prowly

SEPTEMBER 18, 2024

DOWNLOAD THE FULL REPORT FOR FREE #1 The rise of the ROI-driven PR model PR professionals are facing increasing pressure to demonstrate value, with 48% struggling to prove the effectiveness of their work in 2024—up from 41% in 2022. There has been a significant uptick in monitoring social media, broadcast media, and print media.

Measurement 104

Measurement Tools Data Pitching 104

Solo PR Pro

AUGUST 19, 2014

I find Xero to be super easy and intuitive (you can download all your bank and credit card transactions into the system and classify/reconcile them with a click), and if you’re a fellow former fan of the now defunct Microsoft Money, this is closest tool you’ll find to that system. you may want to give Xero a try. Website/Blog.

Tools 78

Tools eBook Print System 78

Presspage

FEBRUARY 10, 2020

If the image is to go into print, it needs to be at least 1MB. Rather than clogging up a journalist's inbox with huge file sizes, include one image on your email, and then a link to somewhere they can download more if they need to – your media library or a Dropbox folder, for instance.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. It’s a rare book business and a new quarterly print publication focused on increasing the visibility of writing by women and their contributions throughout history. Founder A.

Twitter 61

Twitter Print Crisis Travel 61

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Under the U.S.

Film 60

Film Print Creativity Internal 60

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day.

Advertising 62

Advertising Advertising Print YouTube 62