The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability.

Trends 130

Trends Communications Storytelling Analytics 130

Deirdre Breakenridge

FEBRUARY 13, 2017

A Guest Post By Kelly Byrd, PR Engineer, AirPR. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. This use is not just about measuring success, it is also to inform strategy. Don’t let your brand miss out!

Data 146

Data How To Big Data Engineering 146

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact.

Measurement 195

Measurement Analysis Reputation SEO 195

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . They are not “turn-key insights engines.” Measurement” is the most basic… it’s another word for “counting.”

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports. Here’s what an early user of these new capabilities is saying: Allison Hoffman, Head of Communications at Wheel.

Media 369

Media Software Pitching YouTube 369

Prowly

FEBRUARY 28, 2025

You can't improve what you don't measure. Today, we show you everything you need to know about press release analytics: what to measure, when and how. Today, we show you everything you need to know about press release analytics: what to measure, when and how. Shift towards measurable business goals.

Analytics 104

Analytics Measurement Tools Social Media 104

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. Sponsors are a who’s who of big B2B tech brands. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Case Study Content Marketing 304

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Branding Brand Marketing 177

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms.

Strategy 78

Strategy Marketing Local SEO 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. NEO (News Engine Optimization).

Media 186

Media Measurement Software Engineering 186

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Optimize content for search engines (SEO) to improve visibility.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

PR Fuel

JULY 21, 2021

Tracking your progress can help you measure the success of each press release submission. Earning media, on the other hand, can build your brand’s credibility and reputation. It’s important to measure both forms of ROI. Measurable. Increasing your search engine rankings. Generating brand awareness.

Measurement 105

Measurement How To Engineering Consumer 105

5W PR

NOVEMBER 27, 2024

Building a Compelling Brand Identity A strong brand identity is essential for attracting visitors. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. That USP should be the core message that resonates with the target audience.

How To 78

How To Marketing Hotels Local 78

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. The definition of online presence management is the practice of overseeing how a brand, business, or individual appears on digital platforms. Stay abreast of changes by.

SEO 104

SEO Analytics Tools Google 104

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. This thorough assessment not only helps in measuring the press release’s success but also informs future strategies and ensures alignment with your overarching goals.

Crisis Management 250

Crisis Management Analytics Radio Interviews 250

The Proactive Report

NOVEMBER 14, 2022

Use it to attract and gather a strong community of people who like and trust your brand. Tutorials answer questions and improve their understanding of your brand and your products. People respond to brands who share their goals and values. Search Engine Optimization -Position Zero and Featured Snippets.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. 28 percent – general branding/awareness. 28 percent – general branding/awareness. Measuring Earned Media.

Measurement 100

Measurement Analytics Google Social Media 100

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. So we’re continually working with AirPR to find the best ways to increasingly measure the impact of our efforts! K: Full plate!

Interviews 223

Interviews Retail Data Insurance 223

5W PR

MARCH 10, 2025

These programs might include: Classroom activity guides Professional development resources Student workshops Competition events For example, K’NEX Education partners with schools to provide hands-on engineering challenges that integrate their building sets into STEM curricula.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. Common objectives include awareness, which means increasing brand recognition and awareness of the game. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising.

Video 78

Video How To Marketing Television 78

Cision

SEPTEMBER 26, 2017

Long are the days when producing a low or average quality content was enough to raise the awareness and make brands visible. Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines. Measuring Content Effectiveness. How to decide what to measure? Conversion. Time on Site.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.”

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. The ideal KPIs align to build brand awareness, determine traffic, and generate leads.

Measurement 182

Measurement Advertising Advertising Agency 182

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry.

Video 78

Video Trends Marketing Advertising 78

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

5W PR

DECEMBER 5, 2024

This enables businesses to allocate resources effectively, target the right audience segments, and measure the impact of their campaigns with precision. For example, AI-powered recommendation engines can suggest additional services or upgrades based on a guest’s preferences and past behavior.

How To 78

How To Marketing Trends Data 78

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact.

Measurement 195

Measurement Analysis Reputation SEO 195

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

Cision

OCTOBER 8, 2015

In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Enterprise Social Business Strategy.

Social Media 120

Social Media Branding Brand Airlines 120

Contently - Strategy

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. It’s also key for search engine optimization (SEO).

Case Study 52

Case Study Study Storytelling Infographics 52

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. In the past, the thought process has been straightforward: Links are important signal search engines consider in ranking results in search. Branded search terms driving rankings.

SEO 140

SEO Engineering Google Study 140

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245