Prowly

FEBRUARY 13, 2025

What do people really think when they hear your brands name? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility. A recognizable brand builds trust, and that's a fact.

Measurement 104

Measurement Tools Brand Branding 104

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. CPG brands -> (Bakery buyers, beverage buyers, cereal buyers, dairy and egg buyers, etc.).

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage.

Media 370

Media Comparison Software Enterprise 370

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. info@meritusmedia.com The post 5 PR Trends for 2025: The Evolving Communication Landscape appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Trends 130

Trends Communications Storytelling Analytics 130

The Proactive Report

JANUARY 4, 2023

Position zero is a location on a Search Engine Results Page (SERP), while a featured snippet is a format in which information can appear. As well as growing traffic to your website and most importantly – sales, position zero establishes brand expertise. Top Tip: Featured snippets are used as voice search results.

Engineering 147

Engineering SEO Google Comparison 147

Cision

JULY 12, 2017

Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. Meta descriptions are the little snippets of words that show up below your page links in search engines. Descriptive Image Titles.

Brand 236

Brand Branding Engineering Web 236

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Niche Content.

Social Media 120

Social Media Brand Branding Airlines 120

Agility PR Solutions

APRIL 13, 2025

Algorithms are no longer confined to the backrooms of engineering teams or the fine print of tech vendor contracts. They now sit at the heart of corporate reputation.

Corporate 94

Corporate Reputation Print Engineering 94

The Proactive Report

SEPTEMBER 3, 2024

When they do that, the search engines offer a list of suggested answers in the autocomplete/autosuggest drop-down. Search Box Optimization is a relatively new technique that inserts your brand or business name with a highly targeted keyword. The Search Box is the space where a searcher types in their query. That’s one in three people.

SEO 246

SEO Engineering Google YouTube 246

5W PR

JANUARY 7, 2025

This includes website content, marketing materials, and social media posts. This can be achieved through targeted advertising on social media platforms or search engines. Global Strategies Global strategies help hotels establish a strong brand identity and maintain consistency across different markets.

Hotels 78

Hotels Local Marketing Engineering 78

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Travel Case Study 85

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Optimize content for search engines (SEO) to improve visibility.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Use multimedia.

Writing 310

Writing How To Infographics Pinterest 310

Onclusive

JUNE 21, 2017

The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. To take advantage of the rise of owned media, large companies must build in-house teams of digital storytellers. That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet.

How To 198

How To Instagram Social Media LinkedIn 198

Deirdre Breakenridge

DECEMBER 15, 2014

I was familiar with search engine optimization (SEO) and social media. Search engine optimization helped us rank for big search terms like “ugly Christmas sweaters” while social media helped our sweaters go viral and drive engagement and brand awareness. Interview Mentoring PR 2.0

Interviews 257

Interviews Apparel Social Media Engineering 257

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords.

Brand 208

Brand Branding How To SEO 208

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

5W PR

DECEMBER 28, 2024

SEO-Optimized Content Search engine optimization (SEO) is crucial for increasing the visibility of online casino content. By incorporating relevant keywords into blog posts, articles, and guides, casinos can improve their search engine rankings and attract organic traffic.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

5W PR

JANUARY 17, 2025

By partnering with travel influencers who align with the brand and target audience, brands can tap into their engaged communities and inspire travel aspirations. Choose influencers whose values and travel styles resonate with the destination’s brand. Look for authenticity and a genuine passion for travel.

Tourism 78

Tourism Travel Marketing Local 78

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Use multimedia.

Writing 293

Writing How To Infographics Pinterest 293

5W PR

JANUARY 13, 2025

Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms. This expands brand visibility and reaches a wider audience beyond traditional PR channels.

Leadership 78

Leadership B2B Tools Engineering 78

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Use what you learn in your social audit to identify the audience most likely to support you in 2023. Use it to attract and gather a strong community of people who like and trust your brand. People respond to brands who share their goals and values.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

NOVEMBER 11, 2024

Leverage Social Media to Showcase the Hotel’s Charm Use high-quality images and videos to showcase the hotel’s unique features and atmosphere. Encourage guests to share their experiences on social media using branded hashtags. Create a welcoming and inviting environment that makes guests feel at home.

Hotels 78

Hotels Local Travel Marketing 78

5W PR

OCTOBER 22, 2024

Developing a Strong Brand Identity A strong brand identity is essential for differentiating a business and creating a lasting impression. Key elements include the brand values and personality. A cohesive brand identity helps to establish trust and loyalty among customers.

Travel 78

Travel Marketing Engineering Advertising 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually.

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

OCTOBER 15, 2024

To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Prowly

FEBRUARY 20, 2025

Roughly about 86% of the entire global population uses social media. Which means not only should you have a social media account on your target audience's preferred network. The definition of online presence management is the practice of overseeing how a brand, business, or individual appears on digital platforms.

SEO 104

SEO Analytics Tools Google 104

Sword and the Script

APRIL 1, 2025

The company says Ask AIQ, processes premium and licensed data from 226 markets in 75 languages which enables businesses to pull insights from across news, social media, broadcasts, and regulatory documents. The company was brand new at the time offered a chatbot as an interface and has now unveiled its version 2.0.

Software 159

Software Pitching SEO Tools 159

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Landis PR

SEPTEMBER 5, 2022

Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds. It humanizes your brand. By Andie Davis.

Social Media 98

Social Media Media LinkedIn Engineering 98

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

Video 118

Video Social Media Media YouTube 118

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250