Agility PR Solutions

JANUARY 13, 2021

With front-to-end customer experience emerging as the key driver of brand loyalty in the COVID age, new research from global marketing technology and services firm Ansira Partners offers a comprehensive look at how enterprise-level companies are implementing a customer journey-mapping strategy as a part of their marketing plans.

Enterprise 102

Enterprise Branding Brand Marketing 102

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Brands that coordinate across business functions are more likely to achieve the success they need to achieve,” says Bernie Borges. what they think about your brand. Make an Ice Cream Sandwich.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Onclusive

NOVEMBER 25, 2019

Lucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions. Unfortunately, Lucidworks’ marketing department struggled to get actionable information about its own PR efforts.

Case Study 58

Case Study Analytics Study Enterprise 58

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Want to improve your influencer engagement?

Social Media 369

Social Media Media Enterprise Viral 369

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

Onclusive

JULY 27, 2020

The release of Essentials and Pro complements Onclusive’s existing Enterprise application which delivers the world’s most advanced communications analytics including PR Attribution and Power of Voice for global brands. Make your work faster and more effective.

Enterprise 307

Enterprise Media Analytics Analysis 307

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. When you share people’s stories and appeal to your audience emotionally, you humanize your brand as well.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147

Consumer Brand Branding Enterprise 147

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. PR Manager, Enterprise Company. Who wants to spend their time putting together manual reports?

Tools 370

Tools Report Comparison Media 370

Cision

OCTOBER 19, 2017

Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords. Establishing the keywords that your audience uses to find brands like yours can help sales staff use a vocabulary that parallels your online marketing messaging. Start by Asking: Who Are We?

Brand 208

Brand Branding How To SEO 208

Sword and the Script

SEPTEMBER 3, 2024

And another one: “Another new piece of researc h [download page], this time from Ascend2 in partnership with TopRank Marketing, indicates that influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands surveyed in the US.” What are the top use cases?

Social Media 165

Social Media Study B2B Media 165

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Agility PR Solutions

NOVEMBER 21, 2021

Communicators have increased their prioritization of brand language to enhance cross-channel customer engagement, but new research from brand language optimization firm Phrasee reveals growing stress over creating high-quality content amidst constant change.

Enterprise 146

Enterprise Branding Brand Marketing 146

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Looking to buy enterprise software?

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market.

B2B 170

B2B Brand Branding Education 170

Melissa Agnes

FEBRUARY 19, 2014

With Steven Nanula appointed CEO of Paula Deen Ventures and multi millions (reported to be between $75 and $100 million) in backing from Najafi Media, this new team has high hopes for making this new enterprise “successful and valuable” “I couldn’t imagine a better partner than Jahm Najafi, with his track record of success.

Crisis 245

Crisis Crisis Management Case Study Enterprise 245

Prowly

DECEMBER 17, 2024

Great for brands and agencies who need to meticulously monitor the entire social landscape. Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings. Established brands and agencies looking for enterprise-level solutions.

Comparison 104

Comparison Software Tools Analytics 104

Inbound PR

FEBRUARY 4, 2025

On average, enterprises use over 473 SaaS applications , leading to fragmented workflows and lost productivity. Despite significant investments in cloud transformation, few enterprises have seen a return on investment. The reliance on outdated 20th-century platforms has left businesses searching for a better way forward.

Enterprise 77

Enterprise Web Company Branding 77

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Agility PR Solutions

SEPTEMBER 4, 2023

Then there’s the “S” concept of social sustainability—the practice of respecting human rights and improving people’s lives through business, policy, and community actions—and new research from NTT Corporation finds that large enterprises investing in it see an average increase in […] The post Social sustainability boosts enterprise revenue (..)

Enterprise 101

Enterprise Policies How To Corporate 101

Awario

FEBRUARY 4, 2021

By using the internet properly, your enterprise will reach millions of people in the blink of an eye. This means that it can accelerate the growth of your enterprise or destroy it completely.

Social Media 122

Social Media Enterprise Reputation Brand 122

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 370

Measurement How To Analysis Hotels 370

Prowly

SEPTEMBER 22, 2020

In essence, PR for startups is how you cultivate mutually beneficial relationships with the public and generate positive brand awareness as your startup grows into a full-fledged enterprise.

Enterprise 197

Enterprise Branding Brand Publicity 197

Flack's Revenge

NOVEMBER 26, 2019

Getting press coverage for enterprise tech vs. chips vs. telcos are all very different challenges. The most important variables that can shape tech PR are brand strength and company stage/maturity. Big brands can be constrained by bureaucracy and disclosure regulations governing public companies.

How To 207

How To Enterprise Government Technology 207

5W PR

APRIL 14, 2025

Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. While traditional PR methods still hold value, digital PR offers Martech startups targeted opportunities to reach decision-makers, build authority, and generate qualified leads.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Cision

MAY 3, 2016

People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? Branded Mention Volume. Your branded volume is the number of times your brand’s name is mentioned over a given period of time.

Brand 120

Brand Branding Nonprofit Software 120

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. The names may not be as glamorous, but the impact is real. Here’s why.

B2B 136

B2B Brand Branding Marketing 136

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy.

Content Marketing 195

Content Marketing Case Study Enterprise Marketing 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

And he sees PR teams getting more involved in brand safety. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Government Data 333

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 164

Social Media Trends Enterprise Marketing 164

5W PR

FEBRUARY 9, 2025

Rather than pursuing general “brand awareness,” successful startups identify concrete targets like securing coverage in three industry publications per quarter or building relationships with five key journalists in their space. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost.

Strategy 78

Strategy Case Study Pitching Measurement 78

Onclusive

DECEMBER 6, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” Marketing AI Conference (MAICON).

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Additionally, Sasha Dookhoo joined the B2B team as Director.

Report 156

Report Communications B2B Enterprise 156

ReimaginePR

JULY 4, 2015

Why David is awesome: He currently manages SoChange , a social enterprise which works alongside members of the non-governmental community in areas such as fundraising, advocacy, and donor relations. He’s also working to raise the capacity of organizations such as Make Poverty History.

Film 120

Film Branding Brand Enterprise 120

Cision

OCTOBER 8, 2015

In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Enterprise Social Business Strategy.

Social Media 120

Social Media Brand Branding Airlines 120