PRSay

SEPTEMBER 25, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

Ethics 158

Ethics Banking Pitching Analysis 158

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 152

Government Survey Ethics Media 152

Deirdre Breakenridge

NOVEMBER 8, 2021

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. Does the brand align with my ethics and values?

Reputation 195

Reputation Brand Branding Ethics 195

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Are you using social media to get closer with people to build your own personal brand? Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Corporate 195

Corporate Reputation Brand Branding 195

Reputation Us

DECEMBER 19, 2024

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Impact : Missteps in addressing or messaging on digital platforms can damage brand reputation. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. Thought leadership events, too, can support an expert positioning. PR gives brand advocates a voice. PR promotes brand values. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

Leadership 111

Leadership Publicity Government Journalism 111

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

Reputation Us

JANUARY 23, 2025

Boggs will discuss ethical concerns and how AI can be used responsibly in managing public perception. Be Authentic And Humanize Your Business Humanize your companys brand by showcasing the people behind it.

Reputation 78

Reputation Crisis Insurance Insurance 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Cision

APRIL 27, 2017

Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

PRSay

AUGUST 16, 2024

We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. Again, that goes back to individuals’ ethics and how they operate.

Trends 155

Trends Communications Ethics Corporate 155

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace.

Ethics 75

Ethics Brand Branding Internal 75

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 179

Communications Ethics Public Affairs Social Media 179

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

PRSay

AUGUST 19, 2021

Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting.

Meeting 197

Meeting Education Ethics Leadership 197

Buzzstream

APRIL 2, 2025

It’s no longer just a link-building tactic; it can grow a brand. Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. The objective of digital PR should extend beyond just acquiring links.

Digital PR 62

Digital PR Brand Branding SEO 62

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

Deirdre Breakenridge

JUNE 4, 2019

” For the purposes of my one-on-one interviews, “Leaders” were defined as their own company leaders, business executives from familiar brands, or from the brands and the causes they cared about, and political leaders too. Show you care about the people behind your organization and brand.

Ethics 218

Ethics Social Media Energy Interviews 218

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical.

Ethics 52

Ethics Leadership Training Study 52

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. To be clear, businesses should be ethical, law-abiding and socially conscious.

B2B 144

B2B Government Ethics Survey 144

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. A C-level executive is the face of the company and often its brand. Here are some key tactics for PR pros to build executive visibility and thought leadership. Finding a voice in the media.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

But as the agency that has tried to align its brand with public trust, one hopes it has learned from its mistakes. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Adweek has receipts. That’s so not what happened. But it gets worse!

Industry 217

Industry Reputation Groups Internal 217

Communications Conversations

MAY 14, 2020

So, that got me thinking about leadership in the PR and comms industries. Like I said, earlier in my career, I saw my fair share of people in leadership exhibiting Jordan-esque behavior. And, leaders leading with ethics and values vs. an iron fist. Would his leadership style have even survived today? We see both, right?

Leadership 88

Leadership Comparison Ethics Industry 88

The Hoffman Agency

APRIL 16, 2025

For brands today, particularly those operating within or reliant on global trade, the world feels less like a level playing field and more like a complex, ever-shifting minefield directly shaped by current tariff regulations and ongoing trade tensions. Gone are the days when businesses could afford to remain apolitical.

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Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 112

Brand Branding Survey Customer Service 112

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. CES 2020 is officially a wrap. What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

Deirdre Breakenridge

SEPTEMBER 9, 2019

It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. Brands are more than their products and services today. From my research, there are several ways that leaders score positive points and can make a difference.

Ethics 218

Ethics Exercises Energy Corporate 218

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

Solo PR Pro

MAY 7, 2024

Public Relations professionals know the power of cultivating a strong brand. Yet, we often push our own brand building to the bottom of our priority list. As a solo PR pro, personal branding is a vital component of your business strategy. Define Your Brand Identify what you want to be known for.

Brand 91

Brand Branding Ethics Reputation 91

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 78

Ethics Government Pharmaceuticals Policies 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. What is the most difficult ethical challenge you ever confronted at work? The ethical issues are also cultural-related as well. The need for a culture of kindness.

Ethics 80

Ethics Publicity Radio Local 80

PRSay

MARCH 7, 2022

For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. For example, signing onto statements and expressions of solidarity can help lend the weight of your company’s brand to important unifying alliances.

Resources 191

Resources Ethics Internal International 191