5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Credibility and trust Well-liked and respected celebrities can lend credibility to a brand.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Brand Branding Product Launch 78

Cision

JUNE 29, 2016

Every day, millions of posts, articles and releases are published which hold insights that your brand can leverage. But sorting through all that information is an impossible task for your brand to do on its own. Here are three ways monitoring competitors benefits your brand: Understand competitors’ tactics.

Brand 174

Brand Branding Product Launch Strategy 174

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR Fuel

MAY 6, 2021

Continue reading to learn what you need to include in your next press release with this press release example. Press Release Example for PR Success. Following this press release example will help you reach the masses with your company’s upcoming events, product launches, or rebranding.

Examples 105

Examples Writing Product Launch Crisis Management 105

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. This was a great example of how using part of a company’s business strategy can help to gain traction in the media. .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

NewsWhip

OCTOBER 3, 2023

For example, let’s say there’s a product launch and your CMO wants to measure impactful earned media wins. You could create an alert for any coverage of that product that breaks a certain level of engagement and have it sent straight to a Product Launch Coverage channel, containing any key stakeholders.

Product Launch 97

Product Launch Data Crisis Measurement 97

NewsWhip

AUGUST 22, 2024

An FMCG brand could measure its own brand alongside plastic waste and inflation. An FMCG brand could measure its own brand alongside plastic waste and inflation. Change in brand interest Any sudden movement in brand interest is always of note and requires investigation as to the cause.

Measurement 78

Measurement Data Privacy Product Launch 78

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

5W PR

MARCH 21, 2024

It’s about spinning a tale around a brand, product, or even a simple idea. Let’s take a brand that sells sustainable clothing as an example. These steps create an image of more than just a brand. Storytelling PR isn’t just about churning out press releases or making the rounds in the media.

Trends 78

Trends Product Launch Ethics Travel 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. Here are some ways to construct a killer content calendar and get the most out of it.

How To 259

How To Social Media Product Launch Construction 259

Cision

JANUARY 8, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Following are six examples of company announcements that can be paired with an event. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

B2B 88

B2B Marketing Product Launch YouTube 88

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz.

Tools 354

Tools Resources Internal International 354

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. The below UPS video, for example, that Steve shared is worthy of being longer because there is a story to tell. What Does This Mean For Your Brand?

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” It may also play a part in measuring a program’s success or impact, as in the example above. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257

How To Interviews Measurement Storytelling 257

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty?

Product Launch 52

Product Launch Transportation Measurement Examples 52

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. One of the main objectives of PR is to build brand awareness. PR efforts have a big impact on how visible a travel brand becomes.

Travel 77

Travel Tourism Industry Publicity 77

Remote PR Jobs

SEPTEMBER 25, 2023

Below are a few examples of how PR has evolved in the digital world. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. Brands can play off the influencer posts and drive new followers to connect on their own social channels.

Media 100

Media Print Radio Consumer 100

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all.

B2B 147

B2B Data Retail Survey 147

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. It can be something small like a free product, or a linkback to their site.

YouTube 116

YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. How would you support a product launch for [insert client]? How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. June: Plan Around Product Launches. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Communications Conversations

JULY 23, 2015

When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? All these brands that people were lauding as having great “brand voices”–they were all snarky, hip, young, energetic voices. For example, I think Tiffany & Co.

Social Media 60

Social Media Brand Branding Case Study 60

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. You can also choose to have your press release sent to regional, national, or international media. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Measurement 195

Konnect Agency

FEBRUARY 26, 2021

Whether you love her, hate her or lie somewhere in between, it’s impossible to deny that Taylor Swift is so much more than a musician – she is also a brand and a true force of nature. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. A Holistic Campaign is Key.

Brand 52

Brand Branding Marketing Storytelling 52

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. On the other end of the spectrum, there’s also the example noted here — a completely unacceptable attempt by an executive to spike an already published story.

Twitter 197

Twitter Ethics Pitching Product Launch 197

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Having said that, the tie doesn’t need to be literal; for example, Halloween might be an excellent time for a cybersecurity pitch, or even a “scary” near-death business story about an entrepreneur. Do consider the meaning of holidays.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157