How To Use Press Releases as a Strategic Branding Tool
Notified
NOVEMBER 13, 2024
Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.
Branding How To Product Launch 
How to Make your Messaging Stick
Onclusive
JULY 13, 2021
Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. In addition, they tested a new strategy leveraging industry experts for their product launches.
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Setting the right earned media objectives for your brand
Onclusive
AUGUST 3, 2021
Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Start by asking what your overall business goals are, and how earned media objectives for your brand align with them.
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How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Don’t confuse PR and sales.
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How to Conduct a Brand Analysis: 3 Steps + 12 Metrics to Cover
Prowly
JANUARY 31, 2025
Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. How does brand analysis differ from a brand audit?
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What is Brand Recognition and How to Improve It? 2025 Guide
Prowly
FEBRUARY 3, 2025
This is the power of brand recognition. We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition.
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What is a PR Campaign? How-to Guide with Examples (2025)
Prowly
FEBRUARY 18, 2025
Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.
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The Rise of K Beauty Brands in the U.S.: How To Use PR To Stand Out In a Crowded Market
5W PR
JANUARY 16, 2025
beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. K-beauty products often boast unique textures, such as cushion foundations, whipped creams, and jelly masks, offering a multi-sensory experience. Yet, in recent years, a distinct wave has emerged Korean beauty, or K-beauty.
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Finding the Story in Your Product Launch
ReimaginePR
JUNE 13, 2016
So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched.
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How to Protect Your Brand in a PR Crisis
Onclusive
JUNE 29, 2018
This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience. Keep your focus on the future.
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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media
5W PR
FEBRUARY 1, 2025
Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.
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How To Make A Killer Content Calendar
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
A good content calendar is like a roadmap that helps a brand tell its story. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. Here are some ways to construct a killer content calendar and get the most out of it.
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8 Common PR Mistakes And How To Avoid Them
ImPRessions - Crenshaw Communications
MAY 1, 2019
Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But there are also initiatives that simply come too early in the life of a brand or company. Yet if the brand identity is lost in the tactics, the whole campaign falls short.
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How to write a press release: Layout, tips + free template
Presspage
JANUARY 21, 2025
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements
Cision
JANUARY 8, 2018
Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch. For example, a company, Kraton, unveiled a new brand identity at K 2016.
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How to Plan Content for Your Product Launch
Beyond PR
NOVEMBER 9, 2016
When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?
4 Press Release Samples for a Product Launch
PR Fuel
FEBRUARY 25, 2022
Without that, people may not know your product even exists. Keep reading to learn more about how to write a good press release and how much it can do for your company! Use Statistics to Show Your Product’s Value. The interesting part is the way they approached their release about the product launch.
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How to Write a Communication Plan: Step-by-Step Guide for 2025
Prowly
FEBRUARY 20, 2025
A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.
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Data-Driven PR Campaign Planning: Part 1
Onclusive
JUNE 2, 2021
An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.
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What is Brand Advocacy and Why Is It Important for PR?
Prowly
FEBRUARY 28, 2025
Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?
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Developing your content strategy to become a trusted expert
Onclusive
AUGUST 10, 2021
How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? The next question is: what assets do you have that could position your brand as a trusted authority for the media? Having clarity on this is especially important at this stage.
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How to manage corporate reputation with PESTLE analysis
Onclusive
NOVEMBER 10, 2021
In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.
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3 Reasons Monitoring Competitors Boosts Your Brand
Cision
JUNE 29, 2016
Every day, millions of posts, articles and releases are published which hold insights that your brand can leverage. But sorting through all that information is an impossible task for your brand to do on its own. Here are three ways monitoring competitors benefits your brand: Understand competitors’ tactics.
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Exploring the Future of Beauty: Insights from the Allure Best of Beauty Live Event 2024
5W PR
OCTOBER 24, 2024
With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.
No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring
Prowly
DECEMBER 4, 2024
TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.
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How To Use Timing For Top B2B PR Results
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.
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PR Tips For A High-Impact Technology Launch
ImPRessions - Crenshaw Communications
OCTOBER 2, 2018
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. How can they make it big to the people who matter? Why is the product or service needed? Tap into the larger story.
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12 Months of Content Marketing For 2018
Cision
DECEMBER 28, 2017
June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.
Top PR Mistakes And How To Avoid Them
ImPRessions - Crenshaw Communications
MARCH 15, 2017
Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. And a good way to ensure success is to start with a baseline for major metrics like brand visibility, key messages, or share-of-voice in your category. Bad timing.
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How To Write A Rock-Solid PR Plan
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
Supporting a product launch? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Write a rock-solid PR plan. Define your objectives.
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How To Tell A (PR) Client They’re Wrong
ImPRessions - Crenshaw Communications
MAY 9, 2016
Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was.
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How To Pick The Right PR Firm In 2017
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies.
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What Is a Communications Plan and How to Create your Own
5W PR
MARCH 11, 2020
That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages. When it comes to creating a communications plan, this is the way to organize a brand’s actions that are then going to lead to a fulfilling result.
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A PR Agency’s 6 Steps to a Successful Product Launch in 2022
Konnect Agency
MARCH 7, 2022
How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.
How To Add “Borrowed Interest” To Your PR Campaign
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Yet after the first and second waves of coverage, the challenge is how to continue the momentum. An expert spokesperson.
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PR GIF: Using GIF’s in your PR Strategy
5W PR
AUGUST 31, 2020
Used prudently, GIF’s provide a unique opportunity for a PR specialist to connect brands to their target audience, increase engagement, and make a brand’s message more relatable. With the internet culture becoming more prevalent, brand managers should embrace GIF’s to respond to clients on different social media platforms.
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How to Leverage Influencer Partnerships for Skincare Brands
5W PR
SEPTEMBER 27, 2023
Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.
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A PR Agency’s 6 Steps to a Successful Product Launch in 2022
Konnect Agency
MARCH 7, 2022
How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.
The Future of Twitter
The Proactive Report
FEBRUARY 24, 2017
Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. This might not be such a bad thing in light of the PewDiePie incident, which highlights just how tricky working with these young social media influencers can be). One CEO who knows how to do this is Elon Musk. Back in November 2016 the shares were $18.
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235 How To: Measure Success For a Product Launch
Waxing UnLyrical
OCTOBER 12, 2016
Today Elise focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. How To: Measure Success For a Product Launch. She founded ep communications in 2014 after seven years of working for trade associations and think tanks.
New Rules That Every PR Person Should Know
ImPRessions - Crenshaw Communications
JULY 6, 2016
As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.
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204 Want To Work In Tech PR? Here Are 5 Questions
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. How would you support a product launch for [insert client]? At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.
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How to Know Your Product Launch Is ‘Trade Show Ready’
Beyond PR
SEPTEMBER 21, 2016
If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.
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