Agility PR Solutions

NOVEMBER 17, 2024

In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace.

Digital PR 106

Digital PR Branding Brand Travel 106

Prowly

JANUARY 29, 2025

But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.

Measurement 104

Measurement Branding Brand Analytics 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Branding 323

Branding Brand eBook Advertising 323

5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. The NFL’s TikTok strategy shows how traditional brands can adapt to new platforms. LinkedIn values professional insights and thought leadership.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

JANUARY 10, 2025

Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Branding 78

Branding Brand Agriculture Chemicals 78

Agility PR Solutions

MARCH 3, 2025

Social media has a significant impact on how consumers engage with brands in the modern digital environment. Its an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online.

Branding 112

Branding Brand Social Media Consumer 112

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. TRACK THE VISIBILITY OF YOUR BRAND FOR 7 DAYS FREE What is brand visibility?

Branding 104

Branding Brand How To Measurement 104

Remote PR Jobs

OCTOBER 21, 2024

For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully. This helps everyone stay on the same page, so the services you provide fit their brand image. It lets brands connect with their audience directly and instantly.

Writing 243

Writing Publicity How To Examples 243

Prowly

JANUARY 31, 2025

Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. How does brand analysis differ from a brand audit?

Analysis 104

Analysis Branding Brand How To 104

Ronn Torossian

MAY 22, 2024

Why Brand Reputation Management Matters The era of swift information dissemination and digital prevalence has transformed a brand’s reputation into its most significant asset. It is now the trust currency that sways customer decisions, molds brand loyalty, and ultimately affects financial outcomes.

Reputation 195

Reputation Branding Brand Financial 195

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. The Modern Misinformation Landscape The threat matrix facing brands has expanded dramatically. Building a Proactive Defense Strategy Smart brands don’t wait for crises to hit.

Branding 78

Branding Brand Viral Training 78

Ronn Torossian

SEPTEMBER 4, 2024

In an era marked by information overload and consumer skepticism, authenticity has emerged as a cornerstone of successful branding. Consumers are increasingly discerning and capable of distinguishing genuine brands from those that merely mimic authenticity.

Branding 195

Branding Brand Consumer 195

NewsWhip

NOVEMBER 5, 2024

Brands today need to understand which topics are gaining traction and how those discussions could impact them, their competitors, or their industry. We’ll explore three key questions that communication teams can ask to stay informed about the wider landscape, along with solutions from NewsWhip to address each one.

Branding 78

Branding Brand Comparison Automotive 78

5W PR

JANUARY 6, 2025

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. These reports provide transparency and accountability, allowing consumers to make informed choices.

Transportation 78

Transportation Branding Brand Chemicals 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

NOVEMBER 22, 2024

By effectively implementing media relations strategies, companies enhance brand visibility, build strong relationships with journalists, and achieve communication objectives. The Importance of Media Relations in PR Media relations serves as a powerful tool for brand awareness. The next step is identifying the key messages.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.

Reputation 78

Reputation Branding Brand Crisis 78

Ronn Torossian

DECEMBER 9, 2024

In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out. With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses.

Consumer 195

Consumer Marketing Advertising Advertising 195

Onclusive

AUGUST 10, 2021

If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice?

Strategy 418

Strategy Survey Automotive Data 418

5W PR

FEBRUARY 7, 2025

The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. For example, Duolingo’s TikTok account gained massive popularity by personifying its mascot and creating humorous content that plays off current trends while staying true to its brand identity.

Viral 78

Viral Branding Brand Airlines 78

5W PR

JANUARY 31, 2025

The most successful PR campaigns tap into fundamental human emotions – joy, hope, empathy, determination – creating connections that transform casual customers into passionate brand advocates. Social media allows brands to extend their storytelling through real-time engagement.

Storytelling 78

Storytelling Branding Brand Sports 78

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy.

Strategy 78

Strategy Branding Brand Employee 78

5W PR

DECEMBER 24, 2024

The consumer packaged goods (CPG) industry is a competitive landscape, especially for emerging brands. Navigating the CPG retail landscape is a complex but rewarding endeavor for emerging brands that invest in CPG marketing. They seek products that align with their brand image, cater to their target audience, and drive sales.

Retail 78

Retail Branding Brand Consumer 78

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Highlight real-life stories and experiences that align with the brand’s values. Understand the target audience’s needs, preferences, and pain points.

Storytelling 78

Storytelling Branding Brand How To 78

5W PR

MARCH 12, 2025

Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers.

Case Study 78

Case Study Branding Brand Ethics 78

Onclusive

MAY 4, 2020

Consumers have reacted by shifting their focus more toward information than commercialism. The role of public relations is to positively place a brand into news stories. And since things are changing day by day, hour by hour, minute by minute, information needs to be available quickly and on an ongoing basis.

Crisis 464

Crisis Publicity Exercises Financial 464

Prowly

FEBRUARY 3, 2025

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. And oftentimes, it's the lack of an effective brand research strategy. TRY PROWLY FOR FREE What is brand research? The result?

Examples 104

Examples Branding Brand How To 104

5W PR

MARCH 15, 2025

A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.

Branding 78

Branding Brand Guidelines Storytelling 78

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). It’s also the foundation of a brand. Is a brand that aligns with my personal values and ethics.” Provides the support, information and expertise we need.”

B2B 179

B2B Software Ethics Leadership 179

PRSay

NOVEMBER 13, 2024

Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort’s 35,000 cast members. It’s important that we keep them informed about what’s going on.

Branding 68

Branding Brand Internal International 68

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. Crafting Compelling Content While adhering to regulations, alcohol brands can still create engaging and visually appealing content.

Creativity 78

Creativity Social Media Strategy Branding 78

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads.

Reputation 195

Reputation Branding Brand Crisis Management 195

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads.

Reputation 195

Reputation Branding Brand Crisis Management 195

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is almost always the case that more communication, and more well-informed communication, is the best strategy. It’s ok to simply let them know that you’re on it until you have the information you need to fully address the situation.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Remote PR Jobs

OCTOBER 29, 2024

You can often find their contact information on the company website or LinkedIn. First, you’d dive into creating a brand kit and getting to know the target audience. For example, if you’ve managed a client in a complex industry, explain how you took the time to understand their brand and bring their vision to life.

Publicity 221

Publicity How To Examples Crisis Management 221

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice search is reshaping how people seek information because of its ease of use and flexibility. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339