ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. I hope she shared.

Hotels 282

Hotels Branding Brand Guidelines 282

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Branding 284

Branding Brand Small Business Retail 284

Cision

OCTOBER 5, 2016

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Branding Brand 319

Agility PR Solutions

OCTOBER 24, 2021

However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. The post 3 ways to combine local SEO and PR strategies appeared first on Agility PR Solutions.

Local 167

Local SEO Strategy Engineering 167

5W PR

JANUARY 10, 2025

Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Branding 78

Branding Brand Agriculture Chemicals 78

5W PR

JANUARY 6, 2025

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. Build a positive brand image associated with environmental responsibility.

Transportation 78

Transportation Branding Brand Chemicals 78

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Branding 246

Branding Brand eBook Leadership 246

PR Fuel

MARCH 31, 2025

Standing out in your local market is more challenging than ever. Local press releases and media coverage provide a direct path to increasing brand awareness, but many businesses fail to utilize them the right w… Read more The post Ways to Get More From Your Local Press Releases and Media Coverage appeared first on eReleases.

Local 59

Local Small Business Media Branding 59

Ronn Torossian

FEBRUARY 11, 2025

Learn how top franchise brands like McDonald's, Subway & Anytime Fitness succeed through powerful marketing strategies, local adaptation & community building The post Franchise Marketing Done Right: Lessons from Successful Brands appeared first on.

Branding 195

Branding Brand Marketing Local 195

Communications Conversations

JUNE 4, 2021

But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. The local MSP version is one of the few I read every single day. For me, it’s a super easy way to stay on top of the biggest local news in about 5 minutes. This is a model brands can adopt. OK, not really.

Local 141

Local Education Social Media Advertising 141

Ronn Torossian

FEBRUARY 27, 2025

Learn effective multicultural marketing strategies for small brands in this guide covering audience research, content localization, influencer partnerships and cultural sensitivity The post Multicultural Marketing That Works for Small Brands: A Comprehensive Guide appeared first on.

Branding 195

Branding Brand Marketing Local 195

5W PR

DECEMBER 24, 2024

As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. They are willing to pay a premium for brands that demonstrate a commitment to sustainability. They utilize renewable energy, reduce waste, and source local ingredients.

Branding 78

Branding Brand Marketing Energy 78

Agility PR Solutions

MARCH 31, 2022

Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. If you work on your local business’ SEO, you can make it more likely that you’ll reach your target audience when they search for products or services like yours online.

Local 154

Local SEO Engineering Analysis 154

Ronn Torossian

APRIL 20, 2020

Local officials in Sioux Falls, as well as […]. The post Food Brands Face Tough Decisions appeared first on. After hundreds of employees tested positive for coronavirus at a single Sioux Falls, SD processing plant, the company announced that it would be closing that plant “until further notice.”

Branding 195

Branding Brand Employee Local 195

Agility PR Solutions

AUGUST 31, 2021

The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.

Local 151

Local Consumer Retail Branding 151

Agility PR Solutions

DECEMBER 1, 2021

Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. appeared first on Agility PR Solutions.

Local 148

Local Consumer Communications Data 148

5W PR

FEBRUARY 8, 2025

The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build. Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. Take McDonald’s approach in India as an example.

Local 78

Local Training Data Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. Voice searches also often have a strong local intent, such as finding nearby businesses or services. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. You may be able to use a current topic in the news cycle for your client/brand, but bear in mind that a spokesperson must be ready to open their schedule for a segment on short notice.

Local 323

Local Pitching Print Interviews 323

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms.

Strategy 78

Strategy Marketing Local SEO 78

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Agility PR Solutions

MAY 27, 2024

As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing to do their part to keep local shops in business.

Local 96

Local Consumer Small Business Branding 96

5W PR

DECEMBER 23, 2024

By embracing these strategies and prioritizing sustainability, businesses and destinations can attract eco-conscious travelers, enhance their brand reputation, and contribute to a more sustainable future. Showcase how sustainable tourism initiatives benefit local communities and the environment.

Travel 78

Travel Tourism Marketing Local 78

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Branding Brand Agriculture 198

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Share the histories of local artisans, the passion of chefs for their regional cuisine, and the insights of knowledgeable guides.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Encourage guests to share their experiences on social media using branded hashtags.

Hotels 78

Hotels Local Travel Marketing 78

PRSay

JULY 30, 2020

Will they move back in with their parents and work at a small local business until the job market opens back up? It’s an opportunity to help create their personal brand. Will they find internships? Will they continue with graduate studies? Here’s some advice for our newest changemakers: Read until it hurts.

Branding 197

Branding Brand Local Interviews 197

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Branding Brand Employee 198

Onclusive

AUGUST 10, 2021

The next question is: what assets do you have that could position your brand as a trusted authority for the media? When brands can curate their own data and conduct their own research, communicators can use this data to tell a great story. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. You might not go with whatever they’re pitching you,” she said, “but it might spark a bigger conversation about that story.”

Report 174

Report Local Media Pitching 174

5W PR

DECEMBER 6, 2024

While these restrictions aim to protect public health and promote responsible consumption, they can also pose significant challenges for brands seeking to create impactful campaigns. Brands must carefully consider their target audience and ensure that their advertising efforts align with ethical and legal guidelines.

Advertising 78

Advertising Advertising Ethics Local 78

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. You need to be your company’s harshest critic. Great right?

Reputation 195

Reputation Branding Brand How To 195

NewsWhip

OCTOBER 31, 2022

As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines, accumulating an impressive breadth of coverage that earned massive engagement.

Branding 158

Branding Brand Film Banking 158

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

OCTOBER 28, 2024

Top 3 advice for foreign companies to navigate the media and communications environment in Mexico It is important to understand the culture, values, and sensitivities of the Mexican market and adjust communication strategies to be relevant to the local audiences. Building strong relationships with local media and opinion leaders.

Marketing 101

Marketing Crisis Local International 101

Cision

OCTOBER 7, 2016

Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. Social volume requires multiple voices and not just your brand’s. In September of this year we tracked more than 130,000 mentions of the pumpkin spice. Even outside of fall the pumpkin spice latte is a popular drink.

Analysis 318

Analysis Viral Trends Software 318