Business Wire

MARCH 20, 2018

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads.

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Prowly

MARCH 4, 2025

When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles.

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Trends Reddit Pitching Data 104

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

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SEO Study Brand Branding 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. PR specialists may find it challenging to tailor their messages to specific audience segments or measure campaign performance with precision.

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B2B How To Instagram Reddit 170

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

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Crisis Management Comparison Software Crisis 104

Flack's Revenge

FEBRUARY 16, 2017

If they don’t, their brands and reputations (and hence businesses) will take a beating. They can and should take measures to combat fake news. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. I completely disagree. Who Should Judge Truth?

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Reddit Government Google System 168

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

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Trends Marketing Wikipedia Reddit 182

Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. ” One of the brands making this switch has been Clearlink. Sage recommends including brand awareness metrics, media coverage, unlinked mentions, and audience engagement (e.g., We do the same thing with telco brands.

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

OCTOBER 1, 2024

The new feature will also match a brand “voice.” Reading list Over half of journalists considered quitting due to burnout this year, per new report As it turns out, PR people are burned out too Should be PR measured with sales metrics? For example, you can instruct the AI to write in a professional, or humorous tone if desired.

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Publicity Software Google Reddit 156

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? no one can ignore the importance of social media and the number of customers it can bring to your brand. In the time of Web 3.0,

Brand 62

Brand Branding Social Media Reddit 62

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

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Content Marketing Creativity Marketing Travel 110

Sword and the Script

DECEMBER 5, 2023

It wound up folding them all under the Onclusive brand. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. Keyhole monitors for mentions, hashtags, influencers and keywords across Twitter, Facebook, Instagram, YouTube, TikTok, Reddit, blogs and forums. More gen AI.

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Software Technology Reddit B2B 155

Buzzstream

APRIL 16, 2025

Find sub-niches that spark media interest rather than trying to force a brand narrative. Measure your link building success by comparing competitor domain velocity and plan your campaigns accordingly. Use the Preply at a party test: if your brand wouldnt “talk about it” authoritatively in real life, dont pitch it.

Digital PR 62

Digital PR SEO Agency Infographics 62

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company also says it has doubled “the amount of content from Reddit” for media monitoring. But I did watch, listen and read.

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Product Launch Banking Survey Pharmaceuticals 109

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. So, be prepared.

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Measurement Analytics Data Reddit 40

Buzzstream

MARCH 5, 2025

Purchasing the credit unlocks the graphic, which you can then edit, add your branding, and work into a campaign. You can then export to CSV: The Pro version costs only $10/mo, which gives you unlimited access and is a much cheaper alternative to some of the major brand monitoring tools. You can even request the data and design files.

Digital PR 62

Digital PR Pitching Study Google 62

Contently - Strategy

OCTOBER 18, 2022

Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. Services like GummySearch also make it ridiculously easy to tap into conversations about your brand on Reddit. Use social listening tools to your advantage.

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B2B Company Survey Enterprise 127

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. At the heart of social PR lies community. SeeDepth Inc.

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Community Measurement Reddit Google 40

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. In fact, I see quite the opposite: continued opportunity for brands–especially on platforms like LinkedIn (for sure) and Instagram. When you look at this chart, what do you see? Here’s what’s confusing.

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Report Analysis Video Instagram 76

Presspage

AUGUST 15, 2017

the importance of measurability. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

Stephen Waddington

JULY 26, 2017

A variety of tools including BrandWatch, Google Hot Search Trends, NewsWhip and Reddit, are used to spot relevant stories from the geographic region or market sector. Real time monitoring enables us to handle community management, and manage performance and measurement. Workflow: tools, content, creation, pitch, post and amplification.

How To 84

How To Media Reddit Pitching 84

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. There are a few ways product is technically different: Real-time.

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Tools Media Software Analysis 165

Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. How will that be measured? Value comes from more coverage and measurable results. Email open rates course.

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Survey Corporate Communications Financial 82

NewsWhip

MARCH 15, 2024

Brands are now increasingly looking to identify real-time cultural trends across social media. How do you anticipate if a story or campaign can withstand today’s 24-hour news cycle and have long-term efficacy on a brand? What type of trends do you look for when monitoring for consumer insights?

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Data Social Media Consumer Trends 78

NewsWhip

OCTOBER 26, 2021

Brands are now increasingly looking to identify real-time cultural trends across social media. How do you anticipate if a story or campaign can withstand today’s 24-hour news cycle and have long-term efficacy on a brand? What type of trends do you look for when monitoring for consumer insights?

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Data Social Media Consumer Trends 78

Buzzstream

JANUARY 30, 2020

To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value.

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SEO Film Reddit Video 71

Buzzstream

SEPTEMBER 18, 2024

Reddit is for me, it’s like a, I personally read it. Can where else can you take that or measuring the data on a different scale? So even though we didn’t have the authority, we didn’t have the brand in order to compete, we have the know how to find the opportunity and to improve on what was there.

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Creativity Digital PR Data Pitching 117

Contently - Strategy

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. Brands can leverage the tool to address negative sentiments, responding directly to concerns and shaping a positive narrative.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Sword and the Script

APRIL 13, 2021

The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation. It studies the problems of interpreting and manipulating human (aka natural) language.

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Analysis Marketing Engineering Data 78

Flatiron Communications

APRIL 13, 2021

The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We The Information is considered one of the most influential tech news media brands today, constantly breaking big stories. How one measures PR success also has evolved with the changing media landscape.

Media 41

Media Journalism Reddit Pitching 41

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. You can then drill down into each shared post to identify users who have shared content.

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

APRIL 3, 2018

I used this field to eliminate job postings associated with a brand name. The system provides measures for the routine items you’d expect: mentions, impressions, likes, comments, and sentiment. It also monitors Reddit content but classifies the site, perhaps fittingly, as a forum. Day-to-Day Monitoring with Brand24.

Media 72

Media System Tools Google 72

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. You can then drill down into each shared post to identify users who have shared content.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

MARCH 21, 2024

Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit. Your stakeholders may want to build brand awareness. Keep in mind that each of the below are pieces of the puzzle.

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Construction How To Media Google 62

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. What is digital PR and does it need a rethink?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

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Digital PR How To Small Business Analysis 251