Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

Cision

MAY 17, 2016

Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. Considering the sheer volume of content flooding our senses at any given time, brands can’t afford missed opportunities. How can brands appeal to a diverse audience?

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ISEBOX

APRIL 15, 2016

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Veeva was specifically designed for pharmaceutical and life sciences enterprises, helping you reach the right people with the right message.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Video 70

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. The post Why has pharmaceutical PR been slow to embrace social media marketing? Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? You can’t optimize engagement, raise brand awareness, and develop a loyal following without understanding which one to use, for what reasons, and when. When to Use What.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Agility PR Solutions

MARCH 16, 2022

The past few years have shone an unprecedented spotlight on the pharmaceutical industry. The sector has played a key role in improving health outcomes for billions and has had one of the most transformative effects on modern medicine in recent centuries.

Pharmaceuticals 147

Pharmaceuticals Industry Reputation Brand 147

Cision

APRIL 29, 2015

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. leave me with a favorable or unfavorable impression of the brand?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Agility PR Solutions

MAY 21, 2023

New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC audiences—illustrating the healthcare gap that exists when brands position their offerings only to (..)

Healthcare 78

Healthcare Pharmaceuticals Branding Brand 78

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

OCTOBER 13, 2021

When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Responding to a question from the audience, Shaw cautioned that misinformation “could get a lot worse in terms of its impact on brands” and “be used as a weapon against brands.”

Communications 148

Communications Pharmaceuticals Corporate Film 148

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. And they need digital teams to adapt to their branding and vision. ISEBOX: YES. Advantage: Draw.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

OCTOBER 11, 2019

For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. That doesn’t mean pharma brands should sit idly by. Get our free report! .

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

Media 120

Media Television Pharmaceuticals Radio 120

5W PR

MARCH 29, 2023

It also includes pharmaceutical and medical device businesses. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Investing in community building could be an effective way to boost customer engagement with a brand.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Develop your own hashtag to kick off the conversation.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ISEBOX

MAY 6, 2016

Each solution includes branding capabilities, so you develop a consistent brand message with font selections, logos, colors and images. But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Check out some of the solution’s highlights.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

MAY 6, 2016

Each solution includes branding capabilities, so you develop a consistent brand message with font selections, logos, colors and images. But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Check out some of the solution’s highlights.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Mindful Marketing

FEBRUARY 14, 2021

.” The automaker certainly had good intentions, but I doubt the inadvertently somber spot did much to boost the company’s brand. Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages.

Pharmaceuticals 107

Pharmaceuticals Advertising Advertising Ethics 107

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Pharmaceutical companies. The accounts are a mix of individual users/people, as well as brands. Who’s the most verbose? Food and beverage. The Fortune 10.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

PRSay

MAY 9, 2023

A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand. With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement. EMV is starting to sound like a reincarnation of AVEs.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ISEBOX

JANUARY 5, 2017

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. But the company clearly recognizes the importance of ABSOLUTE NEED to employ social media for pharmaceutical communications. Same Approach, New Tactic. And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

PR in High Definition

MAY 31, 2017

Amazon for example, is a brand that we would typically trust. It’s a solid brand built on efficiency and doing things right ( most of the time ). But…would you trust Amazon to deliver your pharmaceuticals? PR is a vital tool in helping to build trust and credibility for brands. Here are my top tips on how it can be done.

Communications 48

Communications Branding Brand Pharmaceuticals 48

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Regeneron Pharmaceuticals.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Bianchi Biz Blog

JULY 22, 2024

The market’s multilingual consumers allow brands to use Malaysia as a market to innovate and test its messaging as its multiracial consumers provide insights into the larger Asian market. Key expertise of Perspective Strategies Perspective Strategies is a full-fledged Public Relations and Strategic Communications Consultancy.

Marketing 101

Marketing Tourism Local Government 101

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The volume is coming from health, pharmaceutical, education and government sectors. Out of respect, yesterday, I did not publish.

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Even though it might not be the most appealing combo to cure your appetite, it was certainly a simple but clever idea from the brand.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

ISEBOX

FEBRUARY 2, 2017

The resulting report identified 40 factors that impact stickiness, including price, brand perception, volume of messages, interaction, etc. But, regulatory requirements aside, pharmaceutical marketing should always begin with a single central concept or tell one story.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Mindful Marketing

MAY 8, 2021

GlaxoSmithKline (GSK), maker of Excedrin , one of the world’s best-known pain management products, recently decided to target video gamers , a cohort whose long hours of intent focus on video screens often create the condition the brand is built to cure—headaches. It’s not surprising that gamers are susceptible to headaches.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65