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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. This view was echoed in some of the remarks about the rebranding on Reddit.

Branding 172
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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

Email pitches? When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. Attention-worthy subject lines?

Trends 104
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 183
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Four social media channels most communicators overlook

Communications Conversations

I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions. Why Reddit?

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Tips for Working with Millennial Media Outlets

Business Wire

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads.

Reddit 160
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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand.

Instagram 159
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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182