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There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. This view was echoed in some of the remarks about the rebranding on Reddit.
Email pitches? When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. Attention-worthy subject lines?
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.
I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions. Why Reddit?
Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads.
With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand.
Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?
The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Pitch podcasts by noon.
The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. What to do with them?
Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?
The new feature will also match a brand “voice.” Reddit) Business leaders are reading thought leadership content on weekends Making a good case for the long PR pitch * * * Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor. >>> Let’s talk. No pressure. Just good advice.
This entry stems from an article on CNBC that I just happened to catch: “Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3 Pitches should be personal and relevant. To do that, you need a strong brand story.”. c) Reddit 101 for PR pros via Muck Rack.
million contacts available) Media intelligence services (extra service where Agility PR experts help out with executive briefings, custom reporting, crisis management, and reputation or brand insights) Social listening (AI-powered, covering Facebook, X, Instagram, YouTube, Reddit, etc.)
Therefore, there has been a shift in how brands and agencies are thinking about building links. ” One of the brands making this switch has been Clearlink. Sage recommends including brand awareness metrics, media coverage, unlinked mentions, and audience engagement (e.g., Rewrite pitches for clarity and relevance.
I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. Through a lot of hard work and strategic pitching, the post really took off. ” 6.
One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual.
The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.
Instead, they pitched me on a position they had open. With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. What are brands doing differently today that they didn’t do in the past? What advice do you have for brands looking to improve their content strategy?
Workflow: tools, content, creation, pitch, post and amplification. A variety of tools including BrandWatch, Google Hot Search Trends, NewsWhip and Reddit, are used to spot relevant stories from the geographic region or market sector. A content concept is brainstormed and quickly developed, and pitched to the client.
And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company also says it has doubled “the amount of content from Reddit” for media monitoring. But I did watch, listen and read.
I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Getting featured on AI results like ChatGPT is still a mystery. Until now. Im sure its not that easy.
Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. The best pitches are short emails in the morning. Most journalists (65%) prefer to be pitched before 11 a.m.
In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. There are a few ways product is technically different: Real-time.
Vince: Yeah, I mean, this, I feel like this strategy, like the, specifically statistics posts, seems to be something that, I mean, now I’m getting, I feel like pitches, email pitches from Agencies that just do that, right? Reddit is for me, it’s like a, I personally read it. Like they just do statistics posts.
One Reddit user offered this advice when dealing with Cision’s sales team (which is generally great advice when dealing with any sales team at a large company): 2. Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. Pricing Visit their site for more accurate pricing and a demo.
But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. I have a question for you: should your brand be talking about that specific topic or theme? Solutions – How can your brand start to change the thinking around offering solutions to the issues highlighted? Now, think again.
There are also asset-less digital PR strategies that include pitching quotes to journalists. Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Lastly, bigger brands that don’t necessarily need many links to rank can rank more quickly with a little link building.
Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Pricing: Free trial. $29/mo
If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.
We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. 4 Lessons Learned From the Most Agile Brands on Social Media. And there were a few model brands that leveraged each feature to its maximum potential—all the while entertaining us.
Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. Pricing: Free trial. $29/mo
Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff.
The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We The Information is considered one of the most influential tech news media brands today, constantly breaking big stories. How the Explosion in News Creators impact Communications Pros. It was inevitable.
You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. This is important and measures general brand awareness.
Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.
I receive about ten pitches weekly for guest posts, link exchanges, and other noise. According to Cision’s recent study , most journalists receive up to 50 pitches per week, some upwards of 100 – 150! And this isn’t just for pitching journalists. I had another article that I wanted to pitch.”
I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. Brands today need to invest in their social. Where you need other parts and different things to build your brand, build your image, and then push your SEO simultaneously. Vince Nero: Yeah.
Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. If you can add an Instagram contest or if you’re working with a brand and a spokesperson, have them take over the Instagram account for the day.
Insert your brand into the news. It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. Newsjacking is leveraging trending or breaking news to spotlight your brand and earn top-tier news coverage and links. Then, when the day finally came, they pitched their study to journalists.
Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.
Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.
Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.
After scouring Reddit and talking to customers, I can categorize the four reasons many consider buying backlinks. I don’t necessarily agree with this since a brand-new site can create and pitch content as quickly as established sites. The strategy is to generate links through newsworthy content or quote pitching.
You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages.
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