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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. How to set earned media objectives that are right for your brand.

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Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. Click Here.

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VR and AR: Creating New Dimensions in PR and Brand Storytelling

5W PR

Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling. As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training.

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How to Make your Messaging Stick

Onclusive

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370
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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. It’s better for everyone if objectives are precise.

How To 257
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104