Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Branding Brand How To 271

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Their efforts have propelled merely popular stories into through-the-roof viral successes.

Viral 120

Viral Data Web Trends 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video.

Branding 160

Branding Brand Viral Crisis Management 160

Agility PR Solutions

OCTOBER 28, 2024

From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world’s fastest-growing social media platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways.

Viral 109

Viral Video Data Marketing 109

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation. Engagement: You’ve got press coverage — now what?

Measurement 396

Measurement Data Hotels Viral 396

5W PR

DECEMBER 4, 2024

A viral campaign can be a powerful tool to achieve this, but it requires careful planning, execution, and collaboration with an app marketing agency. Understanding the Power of Virality A viral campaign is a marketing initiative that spreads rapidly and organically through word-of-mouth. Avoid gimmicks or inauthentic content.

Viral 78

Viral How To Advertising Advertising 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts.

B2B 170

B2B Branding Brand Education 170

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Social Media Crisis Reputation 385

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. In PR, however, the impression metric corresponds to the viewership of an entire publication. Sometimes trade publications have greater returns, too, due to their highly targeted audiences.

Comparison 294

Comparison Advertising Advertising Analytics 294

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Branding Brand Instagram 148

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. Looking for inspiration? Salvation Army.

Branding 159

Branding Brand Comparison Viral 159

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. That describes the present time, of course. Now is a great time to be a thought leader. How thought leaders are made.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Here are some quick takeaways and observations based on experience with storytelling for B2B brands. New companies naturally want to make the brand story all about them, and a colorful narrative about a bootstrapped business can be a powerful media pitch in a PR campaign. It’s not about you. Tell, don’t sell.

Branding 173

Branding Brand Storytelling Video 173

Agility PR Solutions

SEPTEMBER 15, 2024

In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand’s reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to crises that can go viral in seconds.

Viral 113

Viral Branding Brand Reputation 113

Agility PR Solutions

MARCH 2, 2020

New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association. The post Viral by association—some beer-drinkers won’t buy Corona now appeared first on Agility PR Solutions.

Viral 78

Viral Survey Brand Branding 78

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Facebook 138

Facebook Branding Brand Measurement 138

Agility PR Solutions

OCTOBER 31, 2023

In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. Read on to find out how a strong protection strategy can keep brand reputations intact. […] The post 7 best practices for protecting brands from misinformation appeared first on Agility PR Solutions.

Branding 125

Branding Brand Viral Reputation 125

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 139

Crisis Consumer Viral Branding 139

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. Superbowl ads.

Viral 73

Viral Marketing Real Estate Travel 73

Rock the Status Quo

AUGUST 15, 2014

Regardless of the masks people wear in public, you just never know what private battles they face. His death yesterday created a carpe diem moment…At Edelman, we are in the business of helping our clients create or join public conversations. It’s a one-way ticket to social media #virality.” Great read.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Branding 133

Branding Brand Film Insurance 133

Agility PR Solutions

OCTOBER 7, 2020

It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for your most important messaging. Social media marketing has the potential to be the most cost-effective form of advertising any business puts together.

Social Media 187

Social Media Viral Media Advertising 187

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? It’s like the joke among PR and ad agencies that every client wants a viral video.

Branding 136

Branding Brand Comparison Storytelling 136

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Branding 136

Branding Brand How To Storytelling 136

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. Brands issue their own versions […]. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere.

Trends 150

Trends Strategy Viral Marketing 150

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools International Internal Resources 354

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Humanize Your Brand. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Agility PR Solutions

NOVEMBER 14, 2024

A single late package can trigger a X/Twitter tirade, a negative review can go viral, and suddenly your carefully cultivated brand reputation is facing a reputational pile-up. […] The post Harnessing technology to drive positive PR and brand perception in logistics appeared first on Agility PR Solutions.

Technology 103

Technology Branding Brand Viral 103

Polaris

NOVEMBER 29, 2014

Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. If a blog doesn’t disclose relationships with the brands they review, your firm should avoid it.

Policies 181

Policies Marketing Viral Pitching 181

Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. “Data is an imperative in our industry. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Maris Callahan is the director of public relations for Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281