Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Communications 225

Communications Marketing Radio Airlines 225

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Broadcast Segments: TV and radio programs may feature your news in their segments if relevant to their content.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. An engaged audience helps increase brand awareness and potential sales.

Branding 135

Branding Brand How To Radio 135

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

FEBRUARY 8, 2016

Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories. Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game. Top #SB50 Influencers. Ciro Procuna. Sports reporter at ESPN Deportes.

Infographics 120

Infographics Branding Brand Sports 120

The Proactive Report

DECEMBER 24, 2014

iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). Many mobile brand experiences are lagging far behind. Many mobile brand experiences are lagging far behind.

Mobile 201

Mobile Strategy Web Consumer 201

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers.

Twitter 105

Twitter Marketing Social Media Viral 105

Deirdre Breakenridge

MARCH 8, 2017

What role does content play in building relationships and a community around your brand? Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. Is PR Right for me?”

Radio 170

Radio How To Community Storytelling 170

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. Twitter Spaces are relatively new. It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far.

Branding 113

Branding Brand Twitter LinkedIn 113

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Branding Brand Analytics 105

Ishmael's Corner

MARCH 24, 2015

(h/t to Craig Matsumoto who flagged this on Twitter.). Online Radio on the Rise. When was the last time you pitched online radio? Specifically, 44 percent of Americans age 12 and up listen to online radio on a weekly basis. Uncategorized radio outreach SEO VentureBeat visual storytelling' That’s what I thought.

Radio 60

Radio Storytelling SEO Media 60

Prowly

FEBRUARY 28, 2025

Your brand could be making waves online right nowand you wouldnt even know it. Below you can find a short description of unlinked brand mentions and how to find unlinked mentions of your brand across the web. All of these are chances you miss to bring people to your brand. or keep reading to learn more first.

SEO 104

SEO Print Social Media Tools 104

PR for Anyone

SEPTEMBER 8, 2021

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE.

Television 221

Television Pitching Interviews Radio 221

Critical Mention

AUGUST 5, 2018

And what better place to make those connections than on Twitter? Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Heather West.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America.

Instagram 156

Instagram Industry Media Analytics 156

Deirdre Breakenridge

FEBRUARY 2, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. Tie the Brands Together.

YouTube 150

YouTube Groups LinkedIn Social Media 150

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand.

B2B 191

B2B Social Media Radio Fashion 191

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. followers on Twitter and 4.3 million Twitter followers.

Branding 87

Branding Brand Instagram YouTube 87

Journalistics

MARCH 26, 2015

Believe it or not, Twitter has been around for nine years now. Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.”

Twitter 75

Twitter Report Journalism Video 75

Deirdre Breakenridge

JULY 22, 2019

There are approximately 6,000 tweets shared every second on Twitter. They’re listening to the radio and tuning into podcasts. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. Can you imagine? The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Critical Mention

OCTOBER 25, 2021

Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162

Media Fashion Television Radio 162

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Technology 198

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Hamilton, Twitter Watch Party. Thousands of people tuned in to chat with the cast on Twitter as they watched the show for the first time.

Examples 130

Examples Transportation Media Tourism 130

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Critical Mention

OCTOBER 15, 2020

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Focus on Client Communication. Have a Plan C, just in case.

Tourism 186

Tourism Radio Travel Social Media 186

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool? messages flying around.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

The Proactive Report

DECEMBER 16, 2014

Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. A link from a trusted media site or an authority in your field obviously counts more than a link from the guy down the road who has no real connection to our brand. We’ve been doing this forever.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Flack's Revenge

JUNE 25, 2014

Product features and brand reputation can be likened to the profiles and images of the candidates. Brat found an answer to this question – he tapped the power of talk radio. About 50 million people in America listen to talk radio, much of it from conservative commentators like Mark Levin, Glenn Beck and Laura Ingraham.

Radio 120

Radio How To Analysis Local 120

Communications Conversations

APRIL 2, 2019

For those who aren’t aware, it’s the highest rated morning show in the Twin Cities comprised of a cast of thousands, but really run by Cory Cove, “Meat Sauce” (Paul Lambert) and Chris Hawkey (part radio star/part rock star). Just absolutely beautifully done by the Jefferson Lines team.

Case Study 140

Case Study Study Marketing Radio 140

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. for every dollar invested. Reach a Wider Audience.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

How To 149

How To Social Media B2C Television 149

PR in High Definition

MAY 26, 2020

I’ve always been a fan of Greg James and his light-hearted morning show on Radio 1 and since lockdown began, I’ve found the radio show even more comforting, especially now that the comedy and silliness has ramped up. From the comedian’s perspective, making jokes and wanting to make people laugh is part of their personality.

Radio 118

Radio YouTube Crisis International 118