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X joins Timeline: Track breaking stories from the world’s fastest-moving platform

NewsWhip

By capturing these distinct engagement peaks in real time, Timeline provides a clear picture of how the story played out – from its subdued media launch to the viral moments driven by conversations on X. See the full story unfold The addition of X to Timeline is only the beginning.

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Need a social listening tool? Here’s what a former CrowdTangle founding team member recommends

NewsWhip

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

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Less “let’s go viral” and more “let’s build community”

Communications Conversations

As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Fewer people are talking about virality and shares, and more people are talking about community. Your brand was just getting started on Facebook. Suddenly, brands were paying to reach their audience.

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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

The UK-based company operates 130 national and regional print and online media brands in the U.K., NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. If there’s one thing Reach Plc has, it’s, well, reach.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

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Managing your brand reputation when an NFL star gets Covid-19

NewsWhip

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

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How PR Can Combat Misinformation and Disinformation

The Hoyt Organization

If false information or research about your brand spreads, dig a little deeper into the sources and data cited in the claims, as these will often be false. This is a good time to increase surveillance of online spaces, as it is likely to be a general discussion of the brand. Keep statement templates on hand and ready to go.

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