Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

Business Wire

MARCH 20, 2018

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads.

Reddit 160

Reddit Media Analytics Trends 160

Waxing UnLyrical

APRIL 30, 2013

The image went viral. ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22.

Social Media 111

Social Media Reddit Media Facebook 111

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. And, I think progressing in that role, I started to not just look at brand conversations, right? Watch webinar.

Trends 78

Trends Branding Brand Reddit 78

NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

Reputation 78

Reputation Branding Brand Reddit 78

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

The Hoyt Organization

AUGUST 15, 2024

If false information or research about your brand spreads, dig a little deeper into the sources and data cited in the claims, as these will often be false. This is a good time to increase surveillance of online spaces, as it is likely to be a general discussion of the brand. Keep statement templates on hand and ready to go.

Reddit 90

Reddit Television Viral Social Media 90

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company also says it has doubled “the amount of content from Reddit” for media monitoring. But I did watch, listen and read.

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story.

Tools 165

Tools Media Software Analysis 165

Contently - Strategy

AUGUST 30, 2022

Did one of your whitepapers go viral—backlinked by many notable websites? It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution. Repurpose it into an interesting Twitter or Reddit thread, LinkedIn post , or Instagram carousel.

eBook 143

eBook YouTube Video Social Media 143

NewsWhip

JULY 7, 2022

Legit was focused on viral Nigerian stories, with human interest pieces front and center. Other articles which featured were a mixture of brand content and the Daily Mail’s coverage of Johnny Depp, which as we have seen saw significant levels of engagement. To explore further, check out our most recent Reddit rankings.

Facebook 78

Facebook Reddit Viral Sports 78

Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. I have a question for you: should your brand be talking about that specific topic or theme? Solutions – How can your brand start to change the thinking around offering solutions to the issues highlighted? Now, think again.

Digital PR 71

Digital PR How To Reddit Engineering 71

Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. Start monitoring print media mentions and get a better overview of how your brand is performing.

Print 104

Print Tools Software Media 104

Contently - Strategy

APRIL 9, 2024

It must serve a specific goal, channel, or audience — otherwise it just turns into digital clutter that detracts from your brand. Did one of your white papers go viral or get backlinked by many notable websites? Repurpose it into an interesting thread on X or Reddit, or as a LinkedIn post or Instagram carousel.

eBook 52

eBook Video YouTube Infographics 52

Buzzstream

SEPTEMBER 4, 2024

So of course you’ve got onsite copy hosted on your client’s website or your brand’s website, but then core, deal there is to bring customers to your website. So is it, that your brand and the client or the client that you work with, do you have global audience? Forums, Reddit, amazing. That makes sense.

International 62

International Internal Digital PR Course 62

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Enter Reddit. New to Reddit?

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

JUNE 11, 2021

One of my LinkedIn posts went viral. However, the same day, we had huge success on Reddit, to the tune of 150,000 visitors in 24 hours. In April 2021, I built a Trump Chatbot as a joke, hoping it would go viral. Even if a side project veers from your typical brand voice or marketing strategy, don’t discount it.

Marketing 127

Marketing SEO Reddit Viral 127

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78