Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Here are the key questions to ask as you’re developing a robust content strategy.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

Ronn Torossian

APRIL 1, 2022

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. The post Social Media Strategies for Financial Services Companies appeared first on. The pandemic has affected companies in the […].

Financial 195

Financial Social Media Company Strategy 195

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 309

Social Media Blogging Media Strategy 309

Ronn Torossian

DECEMBER 22, 2021

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

Social Media 195

Social Media Branding Brand Media 195

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 186

Social Media Video Strategy Branding 186

Cision

FEBRUARY 26, 2020

You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring.

Strategy 359

Strategy Social Media Brand Branding 359

Onclusive

OCTOBER 8, 2019

The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. If you’re a marketer in today’s digital world, you understand the importance of media across different channels.

Strategy 56

Strategy Media Journalism Analytics 56

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. Why or why not?

Branding 364

Branding Brand Pitching Industry 364

Cision

MARCH 4, 2020

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

Social Media 270

Social Media Media Strategy Brand 270

Contently - Strategy

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.

Social Media 106

Social Media Privacy Branding Brand 106

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it.

Branding 245

Branding Brand Storytelling Airlines 245

Agility PR Solutions

FEBRUARY 8, 2023

Social media has quickly become an indispensable part of any marketing strategy. One of the most effective ways to do this is through brand ambassadors. Brand ambassadors help PR by connecting the company to its audience.

Social Media 158

Social Media Branding Brand How To 158

Ronn Torossian

DECEMBER 5, 2024

From traditional press releases to social media influencers, the PR industry has evolved dramatically over the years. In the world of public relations, change is inevitable.

Digital PR 195

Digital PR Strategy Reputation Technology 195

Onclusive

JUNE 17, 2020

According to Nielsen, owned media channels are among the most trusted marketing formats. Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources.

Strategy 273

Strategy Media Television Content Marketing 273

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Branding 323

Branding Brand eBook Advertising 323

Agility PR Solutions

FEBRUARY 16, 2023

Although some brands prefer to do this in-house, it’s also common for companies to hire professionals to manage their social media content and strategy, which allows them to reach long-term modern goals. […] The post 5 skills every social media manager should possess appeared first on Agility PR Solutions.

Social Media 179

Social Media Media Strategy Company 179

Ronn Torossian

NOVEMBER 29, 2021

That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. However, the biggest problem that brands face on Twitter is the fact that they’re not sure how to leverage the platform […].

Twitter 195

Twitter Strategy Marketing Social Media 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . These are the people who shape the narrative around your brand. Once you have the data.

Social Media 162

Social Media Media Analysis Comparison 162

Sword and the Script

SEPTEMBER 3, 2024

And another one: “Another new piece of researc h [download page], this time from Ascend2 in partnership with TopRank Marketing, indicates that influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands surveyed in the US.” What are the top use cases? How was the research conducted? “We

Social Media 150

Social Media Study B2B Media 150

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. Align with marketing strategies and dashboards. Demonstrate the value of and secure investment in PR.

Strategy 195

Strategy Marketing Measurement eBook 195

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. How well do those findings represent you and the brand that you represent? Auditing and optimizing your social media presence.

Branding 234

Branding Brand Reputation Crisis 234

Remote PR Jobs

OCTOBER 21, 2024

To create a successful PR strategy, it’s crucial to find a common language with them. For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully. It lets brands connect with their audience directly and instantly.

Writing 264

Writing Publicity How To Examples 264

Agility PR Solutions

OCTOBER 6, 2024

A great public relations strategy shapes the perception of your business for both consumers and investors alike. Ultimately, public relations aims […] The post Crafting a content-driven PR strategy on social media to boost engagement appeared first on Agility PR Solutions.

Social Media 117

Social Media Strategy Media Web 117

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Branding 195

Branding Brand How To Reputation 195

Onclusive

AUGUST 3, 2020

But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media. 2) Don’t just track the placements, measure which articles are trending on social media.

Media 397

Media Pinterest Measurement Energy 397

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article relevance toward the brand, including the presence of the brand name in the headline. ? What is PR Attribution

Consumer 370

Consumer Publicity Media Analysis 370

Ronn Torossian

DECEMBER 5, 2022

There are many different things that go into creating effective influencer marketing campaigns, however, the most successful types of influencer marketing campaigns tend to stick to a few very effective strategies. The post Making More Effective Influencer Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Social Media Company 195

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. .” ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Social Media Crisis Reputation 385

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174