5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

Stern + Associates

NOVEMBER 15, 2024

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. BlueSky is a decentralized social media platform designed to give users more control over their online experience.

Social Media 117

Social Media Privacy Media Twitter 117

Ronn Torossian

DECEMBER 22, 2021

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

Social Media 195

Social Media Branding Brand Media 195

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. 8. What’s the best way to build your professional brand?

Twitter 281

Twitter System Community Healthcare 281

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. Social Targeting on Twitter. How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

Ronn Torossian

NOVEMBER 29, 2021

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. The post Leveraging Twitter in Marketing Strategies appeared first on.

Twitter 195

Twitter Strategy Marketing Social Media 195

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. Ready to use a tool that will increase your brand visibility?

Branding 104

Branding Brand How To Measurement 104

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Steak Umms takes a (big) stand on Twitter. Coke devotes its Twitter feed to help the needy. Very honest.

Social Media 198

Social Media Branding Brand Employee 198

Ronn Torossian

AUGUST 27, 2018

As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. The post Twitter Re-commits to Fighting “Toxic” Content appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Twitter 218

Twitter Facebook Consumer Social Media 218

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Plus, people would use this opportunity to backslash brands, right? It was for the kids.

Branding 256

Branding Brand Social Media Employee 256

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 185

Social Media Video Strategy Branding 185

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. But first: What Exactly is Social Media Marketing? Tall order?

Social Media 177

Social Media Branding Brand Marketing 177

Ronn Torossian

MARCH 24, 2022

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use. The post Reaching More Twitter Consumers appeared first on.

Twitter 195

Twitter Consumer Community Strategy 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Branding 323

Branding Brand eBook Advertising 323

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. I had this fantasy in my head that I would create Instagram, Pinterest and Twitter accounts and people would magically find me and flock to my blog. and life in general. Boy, was I wrong.

Fashion 0

Fashion Blogging Branding Brand 0

Ronn Torossian

NOVEMBER 24, 2018

You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. The post Five Tips to Get More Twitter Shares appeared first on 5WPR CEO Ronn Torossian Founder's Blog. You’re content isn’t influencing people unless it can be found and consumed […].

Twitter 199

Twitter Social Media Consumer Blogging 199

Contently - Strategy

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Real Estate Analysis 69

Agility PR Solutions

APRIL 6, 2023

When it comes to improving your brand image, you can’t leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. That’s why you see celebrities and companies using Twitter to issue official statements.

Social Media 184

Social Media Writing Media Facebook 184

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. The first step in boosting your brand is understanding what’s currently out there. Perform a digital audit. Maintain consistency & adapt.

Branding 229

Branding Brand Pinterest Instagram 229

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Branding Brand Video 266

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. .” ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Social Media Crisis Reputation 385

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Branding Brand How To 271

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. They gave me the Twitter password. I thought it was a fun way for them to loosen things up on Twitter. And yes, the social media intern trope is getting old.

Internal 122

Internal International Social Media Twitter 122

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. On Twitter , post between 1 and 5 Tweets a day. I’ve been doing social media audits for midsized and large companies for years. Recent reports I’ve seen, put most social media teams in the 1-3 person range.

Social Media 211

Social Media Media Survey LinkedIn 211

Communications Conversations

JUNE 11, 2021

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. A lot of that has come out on social media over the last 12 months since George Floyd was murdered.

Guidelines 190

Guidelines Community Social Media Examples 190

Ronn Torossian

MARCH 18, 2023

Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.

Branding 195

Branding Brand Communications Instagram 195

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

5W PR

FEBRUARY 11, 2025

False narratives spread at lightning speed across social media platforms, reaching millions before facts catch up. For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. Social media amplifies these challenges. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 157

Twitter Survey Journalism Social Media 157

Agility PR Solutions

JUNE 4, 2023

Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the package.

Twitter 172

Twitter Policies Branding Brand 172

Onclusive

AUGUST 3, 2020

But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media. 2) Don’t just track the placements, measure which articles are trending on social media.

Media 397

Media Pinterest Measurement Energy 397

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet.

How To 198

How To Instagram Social Media LinkedIn 198

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Branding 104

Branding Brand How To Measurement 104

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144