Cision

OCTOBER 7, 2016

Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Trends are cyclical. Social volume requires multiple voices and not just your brand’s.

Analysis 318

Analysis Viral Trends Software 318

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. The Age Of Uncertainty.

Trends 199

Trends Corporate Employee Reputation 199

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Want to improve your influencer engagement?

Social Media 369

Social Media Media Enterprise Viral 369

Prowly

FEBRUARY 3, 2025

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. And oftentimes, it's the lack of an effective brand research strategy. TRY PROWLY FOR FREE What is brand research? The result?

Examples 104

Examples Branding Brand How To 104

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Their efforts have propelled merely popular stories into through-the-roof viral successes.

Viral 120

Viral Data Web Trends 120

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Trends 150

Trends Strategy Viral Marketing 150

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video.

Branding 160

Branding Brand Viral Crisis Management 160

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. This, to me, is the definition of viral. ” So then we ask, what can we do about brands?

Viral 62

Viral Digital PR Pitching Data 62

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Social Media Crisis Reputation 385

Agility PR Solutions

JANUARY 14, 2025

TikTok has revolutionized social media with its unique mix of short-form videos, trending sounds, and viral challenges. With over a billion users, its an ideal platform for brands and creators to reach massive audiences, even with limited resources.

Viral 105

Viral Resources Social Media Trends 105

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”.

Trends 151

Trends Communications Employee Enterprise 151

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. This ongoing investment strengthens loyalty and drives long-term brand advocacy.

Pinterest 78

Pinterest Viral Instagram Community 78

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. Looking for inspiration? Salvation Army. Is it so hard 2 see black & blue?

Branding 159

Branding Brand Comparison Viral 159

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Branding Brand Instagram 148

5W PR

OCTOBER 24, 2024

The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms. Trending Now: The Rise of Natural Beauty One key trend that dominated discussions was the rise of natural beauty. Tina Knowles and renowned makeup artist Pat McGrath.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

Prowly

DECEMBER 4, 2024

And, as a PR pro, your job is to track all mentions that matter to your brand and boil them down to crucial insights , like trending topics, customer sentiment, and competitive intelligence. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Who should you monitor?

Data 104

Data Media Product Launch Analysis 104

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. PR gives brand advocates a voice. Here’s how B2B PR supports sales.

B2B 170

B2B Branding Brand Education 170

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Use topic segmentation to determine which topics to align with your brand. Identify trends and anomalies that can drive better decision making. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

NewsWhip

DECEMBER 2, 2024

It shows how stories grow, peak, and decline over time, offering insights into both immediate developments and long-term trends. By capturing these distinct engagement peaks in real time, Timeline provides a clear picture of how the story played out – from its subdued media launch to the viral moments driven by conversations on X.

Reddit 78

Reddit Viral Travel Analysis 78

Communications Conversations

MAY 29, 2019

While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Your brand was just getting started on Facebook.

Viral 98

Viral Community Reddit Facebook 98

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. ” Oh boy. Millions of impressions.

Social Media 179

Social Media Viral Company Media 179

Agility PR Solutions

OCTOBER 31, 2023

In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. It’s given rise to a new PR challenge: misinformation. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact.

Branding 123

Branding Brand Viral Reputation 123

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Branding Brand Viral 78

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. You need to have influencers on your side.

Branding 120

Branding Brand Viral Trends 120

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. In the spirit of thought leadership about, well, thought leadership, here’s my adapted list of qualities common to people and brands who qualify. That describes the present time, of course.

Leadership 398

Leadership B2B Community Viral 398

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 91

Social Media Trends Viral Media 91

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? It’s like the joke among PR and ad agencies that every client wants a viral video.

Branding 136

Branding Brand Comparison Storytelling 136

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. Superbowl ads.

Viral 73

Viral Marketing Real Estate Travel 73

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online. Tracking our competitors and following trending topics and seeing what is working.

Reddit 158

Reddit Viral Analytics Social Media 158

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 105

Social Media Ethics Trends Viral 105

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70