Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. (If You can’t forward a clip of a recent television interview.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

DECEMBER 6, 2024

I initially chose content marketing, PR, SEO, and link building. Ellie told me, We’ve used SourceBottle to source case studies for various stories, helping us secure coverage in top-tier publications like The Daily Telegraph, The Herald Sun, The Courier Mail, and WA Today.

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy.

Agency 164

Agency SEO Training Analysis 164

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Contently - Strategy

JUNE 25, 2024

Other content marketers and writers are out there doing what they do best: creating and sharing content about their craft that inspires, entertains, and teaches. Here’s a list of the content marketing podcasts and blogs so you can learn from them, too. Check it out for all things digital marketing.

Content Marketing 52

Content Marketing Blogging Marketing SEO 52

Sword and the Script

AUGUST 13, 2024

Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. It’s a podcast that interviews B2B marketing leaders about marketing.

Creativity 99

Creativity B2B Examples Marketing 99

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs.

B2B 120

B2B Customer Service Software Technology 120

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

MARCH 26, 2024

Another “26% say their organization lacks the skills to produce high-quality content.” [ Psst…go hire a consultant !] Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying.

Leadership 126

Leadership B2B Study Survey 126

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. If content is part of your next plan click the link and take note!

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Better understanding your buyers allows you to message them around the things they care about, increasing the impact of your marketing (and maximizing ROI).

B2B 171

B2B Company Marketing SEO 171

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Data Whenever possible, back all declarations with hard-hitting data.

B2B 78

B2B Strategy Communications Case Study 78

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

5W PR

SEPTEMBER 30, 2024

While tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing are essential for driving traffic and generating leads, they often struggle to build brand awareness and create a lasting impression.

Marketing 78

Marketing Case Study Reputation Advertising 78

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 111

Strategy How To Content Marketing Analysis 111

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. This trails traditional stables including case studies, videos and white papers. This was true for both the one-year and five-year trends. Talk to Us !

Infographics 67

Infographics Data Case Study Content Marketing 67

Buzzstream

JANUARY 17, 2018

Neil Patel is one of the biggest content marketers online today. One of the contributors to his position today is his advanced guide for content marketing. I was shocked when I discovered that Neil spent $30,000 to produce these advanced guides on popular internet marketing subjects.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

Sword and the Script

MARCH 28, 2017

However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. In some cases, it might be apathy, fear or even distrust of the media. Whatever the case, there’s another way to go about doing things. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

MARCH 27, 2018

Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. 4 Big Media Trends that have Upended PR and Marketing. If it sounds amazingly similar to the concept of good content marketing , you’re right.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Critical Mention

APRIL 19, 2019

By responding to their review or questions about your product or service promptly, you can also create opportunities for a website testimonial, a video interview about your product or a case study. For example, when you respond to a review on social media or a 3rd-party site, using your name goes a long way. Offer incentives.

Case Study 80

Case Study Social Media Video Survey 80

Critical Mention

SEPTEMBER 10, 2019

Doing so can help influence content ideas and strategies to make your content stand out above theirs. Also, other great resources to add to your website are eBooks, case studies and white papers. Adding such content to your site will give readers an in-depth perspective on what your organization has to offer.

Reputation 60

Reputation Case Study Mobile eBook 60

Stern + Associates

JULY 24, 2024

Action Tip: Conduct thorough market research to develop detailed buyer personas. Use tools like surveys, interviews, and analytics to gain insights into your audience’s behavior and preferences. Develop a Cohesive Brand Message Consistency is key in integrated marketing.

B2B 62

B2B Marketing Analytics Case Study 62

Communications Conversations

NOVEMBER 16, 2018

Case Studies – This section shared case studies relevant to my client in the social media marketing world. But, it will include the same buckets of items: Data/Stats, Trends, New tools/enhancements, and Case studies. The report, in total was about 20-25 pages long. The client loved it.

Case Study 68

Case Study Social Media Trends Study 68

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

MAY 1, 2018

Too much of what marketing does is focused on the short-term – stunts, tricks, and discounts – to influence the numbers at the expense of the long term. In an unrelated, but entirely relevant interview with John Wall for the Marketing Over Coffee podcast, Rand Fishkin describes a better approach to marketing as a flywheel.

B2B 62

B2B Marketing Survey Study 62

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. Hanson from Minnesota who is the principal of a marketing and communications consultancy called ACH Communications.

Interviews 28

Interviews SEO Blogging Writing 28

Sword and the Script

FEBRUARY 2, 2016

The secret to scale in this era of content marketing and social media…is employees. Yet, “many companies that are fearful of social media put muzzles on their employees to control the social conversation,” according to Ted Rubin , a source interviewed in this book. Secret Scale of Employees.

Social Media 60

Social Media Marketing Media Employee 60

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. meeting at an all-male golf club to the exclusion of their female chief marketing officer”.

Marketing 67

Marketing Ethics Interviews Meeting 67

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. Bonus tip: sure you can talk about your internship experience, but if you prepare a case study or presentation on the work you did, you would make a stronger impression. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52