Communications Conversations

DECEMBER 16, 2014

The wall is interactive, if you ever stood in the foot prints and waved your hands, and we were not able to turn it off. Case Studies event case studies PR case studies verizon PR verizon PR case study' We also would have the second public fashion show that ran Thursday night at 7 p.m.

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

MAY 22, 2018

Digital and print trades in a given sector are tantamount to a virtual business community. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. This adds up to coverage with greater relevance to the likeliest buyers.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Feeling inspired by these content marketing case studies?

Case Study 52

Case Study Financial Content Marketing Study 52

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

PRSay

FEBRUARY 1, 2019

This is especially important online, where readers skim even more than they do in print. These liberties have a time and place; for example, you probably wouldn’t want to pepper a case study or article with too many fragments. Readers perceive bullets as each being separate sentences and paragraphs. Copyright © 2019 Ann Wylie.

Writing 164

Writing Case Study Training Print 164

Cision

JULY 5, 2016

At the risk of really dating myself, when I first started in the workforce in 1990, our marketing department only had a few shared computers, we were not yet using email regularly, we were still creating “mechanicals” for printed materials as opposed to using desktop publishing, and companies were just starting to create websites!

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Contently - Strategy

DECEMBER 4, 2018

So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. One of my favorite mid-funnel pieces of content we’ve produced is this short video case study about our client Eni , the global energy company.

Case Study 110

Case Study Marketing Study Content Marketing 110

PRSay

NOVEMBER 9, 2017

I studied “old school” style : I printed the APR Study Guide and put it in a binder, reading through (more than once!) Last-minute review with peers filled gaps I’d missed in my own studying. I rented textbooks (i.e., and highlighting each section. I participated in an APR Boot Camp.

Case Study 113

Case Study Conference Study Print 113

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. Case Studies: Creative Healthcare PR Strategies Here are some case studies highlighting effective healthcare PR strategies: Physician-Owned Organization Raises Awareness Locally With the help of THO, South Bay Independent Physicians Medical Group, Inc.,

Healthcare 90

Healthcare Industry Strategy Case Study 90

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater case study. Muck Rack case study. In fact, it’s not an editorial placement at all. click image for higher resolution).

Software 149

Software Case Study Advertising Advertising 149

Contently - Strategy

MAY 7, 2020

When building the business case for content marketing, start where your current marketing efforts fall short. For example, you may have effective mid-funnel content like case studies, but potential customers don’t find them because there isn’t enough top-funnel content that builds awareness.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Do this with case studies or even real-life testimonials. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. Start with your origin story.

Storytelling 159

Storytelling Comparison Case Study Branding 159

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. Instead of the broad shot approach – publish everywhere and hope for the best – why not find the websites with high DA and concentrate on getting published where your content will be seen by the right audience on a trusted site with good visibility online.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness).

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Norton's Notes

JULY 20, 2016

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

Bad Pitch Blog

AUGUST 4, 2010

From Businessweek to Gawker, print to online, old to new outlets – everyone is tired of it. MediaBistro: Pitch of the Day WIRED: Yours is a Very Bad Press Release TechCrunch: How to get our attention: A Case Study Out, damned pitch! Out, I Say!

Pitching 68

Pitching Case Study Print Google 68

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

Pitching 130

Pitching Nonprofit Financial Insurance 130

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response. Q5: Why are visuals important when pitching the media?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. We’ll be doing a Q&A on the value of visual social hubs and sharing some case studies. Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response. Q5: Why are visuals important when pitching the media?

Infographics 100

Infographics Video Case Study Print 100

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Take the time to build out that process. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.

Television 130

Television Print Interviews YouTube 130

PR for Anyone

JANUARY 20, 2022

I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell. You are there to provide value.

Interviews 130

Interviews How To Media Television 130

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. That wasn’t necessarily the case with our print publication. It’s either/or.

Blogging 76

Blogging How To Print Facebook 76

The Proactive Report

NOVEMBER 21, 2023

Whether targeting traditional print media, digital news outlets, or niche platforms, as a PR professional it is imperative that you use a nuanced approach informed by data that aligns with the unique dynamics of each audience and each channel.

Newspapers 130

Newspapers Social Media Data Consumer 130

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts. Anne Isenhower, Anne Isenhower Communications. ” I break around 11 a.m.

Meeting 97

Meeting Writing Pitching Case Study 97

The Proactive Report

JUNE 22, 2015

Meme style print font can also be added to your photos. The program is succinct and more than sufficient for most minor editing of mobile photographs. Its smooth interface is intuitive and user friendly for individuals new to or not yet fully familiar with other less intuitive photo editing software options.

Google 100

Google Tools Print Mobile 100

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. You actually did a case study for us on BuzzStream, and that’s where I met you. I feel like that’s probably the closest line there, radio, billboard, like print ads and stuff.

Digital PR 71

Digital PR SEO Agency Pitching 71

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Here’s just a few ways: Website content : This encapsulates a lot – resources such as blogs, customer case studies and testimonials, and the quality of the copy across a company’s site.

Reputation 62

Reputation Media SEO Case Study 62

Communications Conversations

OCTOBER 15, 2019

Lean on trends, research and case studies. Cloud) and print (The Minneapolis St. Maybe it’s because I’m getting in inboxes before they’re cluttered. Maybe it’s just dumb luck. I prefer to think it’s the former. Of course, there are always exceptions, but by and large, these work awfully well.

Media Relations 100

Media Relations Pitching Media Report 100

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s a mix of theory, practice, and case studies. It was written by Dr Jon White and Laura Mazur, and published almost 30 years ago by the Economist Intelligence Unit. You might even get lucky and find an original edition via a second-hand reseller.

Communications 52

Communications Case Study Print Study 52

Stephen Waddington

AUGUST 19, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It includes a breakdown of terminology, signposting to helpful resources and antivax and astroturfing case studies to illustrate the threat posed by disinformation. It was also a time of incredible innovation.

Web 60

Web Sports Mobile Government 60

PR in High Definition

SEPTEMBER 26, 2018

But you can embrace this at multiple levels – there’s a difference between compensating for gaps in product releases and case studies with opinion articles and news hijacking and planning a strongly themed campaign with a considered narrative. Shifting to ‘Build-Mode’. Finally, it’s crucial to avoid novelty for its own sake.

Reputation 48

Reputation Case Study Print Study 48

Solo PR Pro

DECEMBER 10, 2019

A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis. Goleman’s 1995 book Emotional Intelligence was on the New York times best seller list for over a year and a half with more than 5,000,000 copies in print worldwide in 40 languages.

Crisis 56

Crisis Leadership Nonprofit Case Study 56

Buzzstream

SEPTEMBER 27, 2018

Illustrative case studies – you or your clients have demonstrated, with data to back it up, that you know how to respond to this topic. Deep research – you know how to access information that is highly technical, industry specific, or hidden (through out of print works, interviews, etc.)

Strategy 99

Strategy Analysis Reddit Data 99

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility.

Publicity 62

Publicity Brand Branding SEO 62