Polaris

DECEMBER 10, 2014

You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. You can email them your blog to promote engagement.

Blogging 183

Blogging Comparison eBook Case Study 183

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Branding Brand 186

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

If that’s the case, don’t pretend otherwise. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? Dissect the client case studies.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Or, use that speaking abstract you wrote for last year’s SXSW and update it for a byline or case study. Next week: Announcing $100 billion funding round.

Media Relations 107

Media Relations How To Media Pitching 107

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Examples of earned media include newspapers, TV news, magazines, and digital publications. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset. Customer marketing if the asset is a case study.

eBook 137

eBook Product Launch Software Internal 137

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. What do all of these brands have in common? First off, what is a crisis?

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

ImPRessions - Crenshaw Communications

MARCH 28, 2017

An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. The report can also serve as the basis for creating case studies and award entries.

Measurement 120

Measurement Study Data Agency 120

Communications Conversations

JULY 23, 2015

By looking at these lists and case studies, one would think you’d HAVE to be young, witty and funny to establish any kind of successful brand voice on social media. However, it does appear to be a myth under which many people are operating (the recent Chevy product launch seems to be a perfect example).

Social Media 60

Social Media Branding Brand Case Study 60

ISEBOX

JANUARY 6, 2016

Product Launches. Case Studies & Client Testimonials. Develop an Annual Outline: The overview is your content plan for the year – the types you’ll post, the topics you’ll cover and when. Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. Personal angle – journalists always look for case studies and real people impacted by current events. What is Proactive PR? Proactive PR is any planned PR story.

Pitching 62

Pitching Trends Google Data 62

PR 20/20

SEPTEMBER 9, 2022

In this case, going on and on about the features and benefits of your company’s services is not the most effective way to communicate with visitors. However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy. Your marketing messages should include social proof.

Marketing 72

Marketing Case Study Product Launch Examples 72

Prohibition

JULY 7, 2023

Case studies of successful food PR campaigns To get a better understanding of how a food PR agency can drive success for your brand, let’s explore some case studies of successful food PR campaigns: The launch of a new restaurant : A food PR agency was hired to generate buzz and media coverage for the opening of a new restaurant.

Agency 62

Agency Case Study How To Crisis 62

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Here’s a big brand experimenting with a brand new tool during a huge new product launch. Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

Sword and the Script

DECEMBER 29, 2015

Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a Product Launch. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. The aforementioned case study also demonstrates how traditional PR efforts can double as direct revenue drivers. The challenge for PR professionals is two-fold. Don’t overlook sales opportunities.

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Communications Conversations

JUNE 24, 2015

And, not every new launch event can or should be talked about incessantly for days on end. “We want more buzz built around our new product launch.” But, it’s always there–that ask. ” So, in this way, I think this is a win.

Strategy 60

Strategy Product Launch Creativity YouTube 60

Beyond PR

JUNE 28, 2018

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies. What is The Overall Audience Perception of a Campaign or Product Launch?

Analysis 40

Analysis B2C Case Study Product Launch 40

PR Fuel

JULY 2, 2024

This could be a new product launch, an exciting partnership, or a significant milestone for your company. As I mentioned in the article, one powerful example of this is incorporating customer case studies into your press releases.

Writing 52

Writing Pitching Tools Case Study 52

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ).

Strategy 62

Strategy SEO Pitching Banking 62

NewsWhip

JUNE 10, 2021

It comes down to product launches. ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. No case studies or references. This arrangement lets the agency become deeply familiar with your brand and objectives. Single PR project. Good PR takes time and strategic planning. Lack of relevant experience.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40