Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Stuart Bruce

MAY 9, 2022

Last week I was one of the speakers at Communicate magazine’s DataComms conference.

Conference 148

Conference Data Crisis Communications Corporate 148

Melissa Agnes

AUGUST 14, 2014

Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. I’m a practitioner so I get the opportunity to test my own and others’ theories when it comes to crisis communication. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

PRSay

MARCH 20, 2020

Combined, these factors are changing our communication habits. . But as folks gather up essentials, stage their home offices and practice using webcam services like Zoom, they also have to prepare mentally for the resulting change in interpersonal communication. The same holds true for internal communications.

Communications 218

Communications Employee Video Google 218

PRSay

MARCH 6, 2020

For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language. Being proactive.

Communications 212

Communications Employee Crisis Policies 212

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time.

Media 294

Media Trade Shows Travel Interviews 294

Stern + Associates

AUGUST 13, 2024

Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. Curating Speech Topics Speech topics should reflect both the speaker’s expertise and the interests of the conferences being targeted.

Conference 111

Conference Leadership Corporate Pitching 111

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. More than ever, companies will look to the communications function to help them thrive in this disinformation age,” he said. Shaw asked. Storytelling. “In

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Is there a worse feeling than sitting on a conference line or Zoom call waiting for someone to show up? If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Occasionally a corporate spokesperson inadvertently offers inaccurate information. Someone is a no-show.

Interviews 309

Interviews Product Launch Radio Media Training 309

Cision

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. It’s tangible, with a focus on the process of IR programs, not benefits or consequences of IR programs.

Corporate 120

Corporate Conference Study Analysis 120

PRSay

OCTOBER 8, 2018

The PRSA Foundation has the singular mission of increasing diversity and inclusion in the communications profession, educating and empowering rising diverse talent with the potential to become the next generation of leaders. “And PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said.

Conference 129

Conference Education Leadership Travel 129

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

Storytelling 329

Storytelling SEO Community Insurance 329

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? It was five and a half hours before a news conference was held. It’s time to face the music.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

APRIL 1, 2021

It’s a bit like a conference where you can choose to attend lectures from among multiple tracks, but the commitment threshold is very low. The corporate presence is there, but through company executives and founders, not logos. It’s like podcasting and live conferences had a baby. Its pedigree, too, generated buzz.

Leadership 321

Leadership Conference Sports Meeting 321

PRSay

MARCH 23, 2022

Peterson , chief economist at The Conference Board. Peterson discussed how communications professionals can evaluate the implications of Russia’s invasion for their organizations. When communicating your company’s decision regarding Russia, be clear and thoughtful, she said. said Peterson, a former global economist with Citi.

Communications 155

Communications Conference Crisis Corporate 155

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. With both proponents and skeptics of DEI, being clear about where your company is actually looking to improve – and how and where it is achieving results – is key to communicating a positive, beneficial approach.

Communications 110

Communications Ethics Corporate Conference 110

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 122

Trends Communications Conference Leadership 122

PRSay

APRIL 7, 2020

A lack of trust in government and media has caused many people to ignore crucial health advice about the novel coronavirus, raising the importance of employer communications, says a special report from the Edelman Trust Barometer. Edelman’s 2020 Trust Barometer, published on Jan. Edelman’s 2020 Trust Barometer, published on Jan.

Crisis 152

Crisis Company Communications Government 152

Stuart Bruce

MARCH 10, 2014

Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is dead vs. Long live the all PR channel’. Business Conference Speaking corporate communications PR strategy public relations Reputation Management Self Promotion PR'

Communications 121

Communications Conference Reputation Corporate 121

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. 6 attack on the U.S.

Report 176

Report Company Government Conference 176

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. We are change agents and are desperately need to forge the new relationships we need and the old ones that need to be maintained.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” appeared first on Crenshaw Communications. ” Who, me, a publicist? PR is dead. Long live public relations.

Publicity 245

Publicity Public Affairs Agency Corporate 245

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 192

Communications Crisis System Healthcare 192

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? And this makes a significant impact.

Internal 139

Internal International Communications Strategy 139

PRSay

MAY 16, 2018

With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. They presented this research during a panel discussion at the Institute for Public Relations’ (IPR) Bridge Conference in Washington, D.C. But content variety remains.”.

Communications 119

Communications Public Affairs Crisis Communications Reputation 119

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Influencer marketing, another element of most B2B PR campaigns, can confer authority by association or endorsement.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. It’s all about thinking ahead and being prepared.

Corporate 195

Corporate Training Reputation Media Training 195

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. And I’d argue that no marketing function confers the credibility and SEO impact of earned media.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.

Brand 223

Brand Branding Pitching Conference 223

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 121

Communications Case Study Training Reputation 121

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible.

Brand 196

Brand Branding Reddit B2B 196