5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Based on analysis of hundreds of ransomware incidents, organizations that respond with transparency, speed, and strategic communications planning consistently fare better than those that attempt to minimize or hide the situation.

Communications 78

Communications Crisis Communications Crisis System 78

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.

Measurement 185

Measurement Data Marketing Analytics 185

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure.

Measurement 195

Measurement Report Reputation Analysis 195

Melissa Agnes

FEBRUARY 24, 2014

By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel. Keep your head in the news conference, not the aftermath. Crisis Communications'

Communications 236

Communications Crisis Communications Crisis Exercises 236

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

SEPTEMBER 17, 2018

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Network with senior marketing and communications professionals.

Conference 30

Conference Data Storytelling Banking 30

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Be sure to stay engaged and foster open communication for the best results.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But pay attention to the broader story – a spokesperson can easily be quoted on the record criticizing a major company, one they may even work with from time to time, for inadequate privacy and cybersecurity measures. Use cybersecurity conferences and panels. Context matters. All breaches aren’t the same.

Privacy 294

Privacy Media Telecommunications Conference 294

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. .

Storytelling 284

Storytelling B2C Retail Measurement 284

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Shift Communications

OCTOBER 10, 2017

Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. The Value of Conference Data. Conference Influencers.

Conference 114

Conference Data Marketing B2B 114

5W PR

MARCH 10, 2025

Targeting the Right Channels Different communication channels reach different audiences effectively. While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators.

Strategy 78

Strategy Education Video Storytelling 78

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. ” — Dan Beltramo, CEO, AirPR.

Conference 110

Conference International Internal Storytelling 110

PRSay

DECEMBER 12, 2024

Consider the range of professional development opportunities available to you, including conferences, mentorship programs, certifications and coaching. For example, a $5,000 per person professional development budget could fund six months of one-on-one coaching, offering tailored support, lasting impact and measurable ROI.

Measurement 140

Measurement Resources Examples Conference 140

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.”

Conference 120

Conference International Internal Data 120

5W PR

FEBRUARY 2, 2025

The ability to transport users into carefully crafted virtual environments or overlay digital content onto the physical world opens up unprecedented opportunities for brands to communicate their messages. These technologies offer new ways to tell stories, build relationships, and measure success.

Storytelling 78

Storytelling Brand Branding Transportation 78

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

MARCH 2, 2025

Public relations strategies must balance technical expertise with clear communication while maintaining strict compliance with security protocols. They contribute regular columns to defense publications, speak at major industry conferences, and engage in policy discussions.

Leadership 78

Leadership Technology Policies Case Study 78

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. That coverage is not typical for mid-size companies.

Data 273

Data Report Study Analysis 273

Stuart Bruce

MARCH 10, 2014

Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is dead vs. Long live the all PR channel’. Business Conference Speaking corporate communications PR strategy public relations Reputation Management Self Promotion PR'

Communications 121

Communications Conference Corporate Reputation 121

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. Test it with research. Why not make them for the better?

Strategy 265

Strategy How To Resources Employee 265

PRSay

OCTOBER 15, 2024

Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlotte, N.C. Ahead of her Oct. Another meeting is one thing.

Company 67

Company Employee Internal International 67

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team.

Analytics 100

Analytics Measurement B2C Construction 100

PRSay

SEPTEMBER 28, 2020

When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area. Here, she offers a preview of her speech and discusses what she calls “First Amendment-ish” issues: Our Conference theme this year is “Strategic Communications: Navigating a World Disrupted.”

Communications 148

Communications Employee Government Nonprofit 148

Waxing UnLyrical

NOVEMBER 9, 2016

I say “again” simply because all communication vehicles eventually become mainstream, homogenized, and then the target audience tunes out and waits for the next iteration of communication style to appear. So truth and transparency, it seems, is on a spectrum of communication styles.

Storytelling 95

Storytelling Measurement Ethics Web 95

5W PR

MARCH 20, 2025

Companies that master the art of communicating their capabilities, compliance standards, and industry expertise gain significant advantages in the competitive federal marketplace. Building Trust Through Strategic Communications Defense technology companies must establish themselves as trusted partners to government agencies.

Government 60

Government Technology Case Study Leadership 60

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. Many conference organizers are mindful to not have a single vendor or company dominate a track. Was your submission aligned with the conference or track? It’s an abstract.

Conference 100

Conference Writing How To Real Estate 100

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Reputation 195

The Resolution Blog

OCTOBER 26, 2017

New forms of communication has brought new specialist talent and offerings. I know how many specialist agencies there now are offering communications. Whether it’s paid influencer work, content seeding or media relations for SEO links, they have taken time to up-skill in their area of communications. They are specialists.

How To 181

How To SEO eBook Measurement 181

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Knowing that communication has no borders and boundaries. This extends beyond the four walls of your communications department in your company.

Big Data 250

Big Data Data Education Internal 250