Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Because consumers trust earned media more than any other marketing form. But historically, communicators have struggled to measure the business impact of their campaigns. That is, until now.

Communications 185

Communications How To Media Measurement 185

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. 8 PR Tips For Nailing TV Segments appeared first on Crenshaw Communications.

Print 245

Print Pitching Television Newspapers 245

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 190

Communications Journalism Advertising Advertising 190

Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Brand health refers to how well a brand is perceived by consumers.

Measurement 104

Measurement Brand Branding Analytics 104

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels.

Media Relations 203

Media Relations Media Pitching Case Study 203

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Is how we’re creating social content today really lining up with how people want to consume it?

Consumer 104

Consumer Print Reddit Video 104

Prowly

DECEMBER 17, 2024

Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow. However, it's important to note that they don't provide all the monitoring capabilities Prowly does, such as print and broadcast monitoring. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Cision

JUNE 12, 2017

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. It is just a matter of with whom and what manner of content they create.

Advertising 190

Advertising Advertising Radio Television 190

Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. How did you discover your passion for communications? In college, I combined these areas, honed in on communications as my major, did a few internships in public relations and the rest is history.

Travel 243

Travel Agency Social Media Print 243

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis Internal International 149

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. In particular, broadcast outlets follow print media. The post Another Reason Tech Startups Need PR appeared first on Crenshaw Communications. But can a PR campaign pay for itself? The PR factor: are coverage and cash correlated?

Study 234

Study Course SEO B2B 234

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. The post Using Tech Tools for Maximum PR Coverage appeared first on Crenshaw Communications.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. .

Marketing 156

Marketing B2C Retail Print 156

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Communication behaviors have changed.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 182

Software Tools Print Technology 182

Buzzstream

FEBRUARY 17, 2025

Stanley was getting mentioned everywhere online after that (both by PRs and consumers) You can see interest in the Stanley brand skyrocketed: Again, there are a lot of other metrics to consider, like follower growth or sentiment analysis. Offline – Radio, TV, Print Why? Her post got over 97 MILLION views. What Does It Impact?

Digital PR 112

Digital PR Report Google Radio 112

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. This differs from traditional media, where information of particular interests to an individual is more difficult to locate forcing consumers to utilize the landing page.

Content Marketing 120

Content Marketing Marketing Radio Media 120

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . The coverage was incredible.

Pitching 98

Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. Some Asian markets, particularly mature ones like China and Singapore, have formal, hierarchical structures and business communication, requiring a long-term commitment to building relationships and alliances.

Mobile 156

Mobile Local Technology Television 156

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. Crossing the wire” comes from a bygone era when news services communicated via electrical telegraphy. The post A PR Intern’s Guide to Agency Lingo appeared first on Crenshaw Communications.

Agency 192

Agency Internal International Pitching 192

Cision

JULY 11, 2017

A print mention is different from a broadcast mention, which is different from a social media mention, and so on. It’s, therefore, crucial to remain engaged and pay close attention to all pickup — good or bad — and use that information to strengthen your overall communications strategy. Not sure where to begin?

How To 265

How To Media Software Agriculture 265

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. In this next blog post in the series, Sunil Puri of Mileage Communications describes the business and communications environment in India and offers advice on navigating his home market.

Meeting 90

Meeting Print Marketing Local 90

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, I know the print newspaper has its downsides. So, if we believe the naysayers, if I read the print newspaper I will: Miss out on “breaking news” By the time the hard copy Star Tribune hits my stoop each morning at 5 a.m.,

Newspapers 152

Newspapers Print Local Instagram 152

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. The post 5 PR Lessons From Our Favorite Instagrammers appeared first on Crenshaw Communications.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . The post How Influencers Can Elevate Your PR Campaign appeared first on Crenshaw Communications.

B2B 191

B2B Social Media Radio Fashion 191

Waxing UnLyrical

SEPTEMBER 4, 2013

Not only that, it helped me change my approach to communication. The use of anthropomorphism in brand identity and marketing, whether to describe consumer characteristics (e.g. But I have also been left unsatisfied by the volume of one-way communication. Images: Woop Studio ‘s Alphabet Flashcards, used with permission.

Twitter 88

Twitter Communications Ethics SEO 88

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Engaging with media outlets, whether high-profile or narrowly focused, lets businesses reach a targeted audience of readers or viewers who are also consumers.

Reputation 156

Reputation Brand Branding Media 156

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108

Privacy Banking Print Fashion 108

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. Read the fine print.

Media 136

Media Mobile Telecommunications Pitching 136

Bianchi Biz Blog

MARCH 7, 2024

In this next blog post in the series, Hanan Kamir of KAMIR describes the business and communications environment in Tel Aviv, Israel and offers advice on navigating his home market. Understanding that a narrative successful globally may not resonate as well in Israel is key to carry out communication effectively. million users X : 2.2

Print 105

Print Real Estate Marketing Automotive 105

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239