Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would!

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. From a content perspective – video is king! It’s a creative and engaging way to interact with your target audience. It’s a creative and engaging way to interact with your target audience. Who is your audience?

Video 62

Video Corporate Marketing B2B 62

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. ” 5 percent of all videos are responsible for 95 percent of all views.

Video 120

Video Trends YouTube Television 120

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). It has a short video explaining how to make the masks. It all just seems kinda forced. Thank you, BCBSMN team.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey SEO Social Media 223

Prohibition

DECEMBER 16, 2019

Currently, there are thousands of digital video providers, all vying for input and publicity. In this climate, public relations agencies face a colossal struggle to remain relevant, effectively communicating and sharing stories to their clients’ target audiences. Video Production Checklist. Pre-production.

Video 48

Video Film Creativity Small Business 48

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Public relations is HOT right now. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Video goes vertical. Content will be automated.

Trends 120

Trends Mobile Video Film 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Beyond PR

APRIL 19, 2018

Today, it’s even harder because tons of content is published every second, of every day. To combat this problem, communications pros are turning towards influencer marketing to amplify their message. So, what is the biggest problem with influencer marketing? Check out the video or read the transcript below.

Video 63

Video Marketing Creativity Consumer 63

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Communications Conversations

APRIL 15, 2021

As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR more digital marketing and comms jobs than just about anything else in the creative industry. On the other hand, social content development requires equally as much focus. Content marketing manager.

Social Media 179

Social Media Media LinkedIn Community 179

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

DECEMBER 5, 2015

In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach. Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 193

Writing Communications Marketing B2B 193

Cision

SEPTEMBER 4, 2015

Celebrities like Jimmy Fallon and Madonna have already jumped on the live streaming video train, and it’s time for your brand to do the same. Because videos on Meerkat and Periscope are viewed live and are available for only a limited time, your brand has the chance to engage with viewers in real time. Share Exclusive Content.

Video 120

Video Film Training Creativity 120

Cision

NOVEMBER 19, 2015

The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years. But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Whitepapers : The heart of content marketing, whitepapers are important for awareness building , product positioning, lead generation and customer support.

Case Study 100

Case Study B2B Resources Web 100

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Prohibition

DECEMBER 12, 2023

It’s ability to process vast amounts of information can be a goldmine for generating creative concepts. While AI can be a great assistant, it’s essential to maintain that human element in your content. For more interesting articles from us check out these posts: What is Evergreen Content and Why is it important for PR’s?

Guidelines 62

Guidelines B2C Tools Creativity 62

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. Spin Sucks.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

FEBRUARY 26, 2020

And just like “The Voice” contestants need to be able to market to a wider audience when viewers vote in the later rounds, your team needs to ensure that your content is ready for big exposure if it starts to gain traction. Showcase your creativity. Understand your brand.

Creativity 123

Creativity Strategy Storytelling Brand 123

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. This should include providing subtitles for video content and transcripts for podcasts.

How To 40

How To Ethics Education Creativity 40

Barokas

AUGUST 1, 2019

The challenge of implementing an effective content strategy, and then maintaining resources to consistently create, distribute, measure and repurpose content, often leads to de-prioritization of content projects. Ninety-six percent of respondents also reported they want content with more input from industry thought leaders.

B2B 60

B2B Survey Case Study Enterprise 60

Shift Communications

DECEMBER 15, 2015

Both have restrictions on what used to be long-form mediums – in Twitter’s case, it’s character limit; in Vine’s case, it’s the number of seconds your video is allowed to be (it’s six, by the way). You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own.

Branding 60

Branding Brand Film YouTube 60

Prohibition

JANUARY 24, 2020

It just means that you have to communicate on their level, with engaging insight-driven content, on the platforms they access and at the times they use them. Then check out our latest showreel of creative content below. Before you start ditching your grand 2020 plans – don’t worry. Simple right? Interested?

Creativity 62

Creativity Video Consumer Brand 62

Burrelles Fresh Ideas

OCTOBER 24, 2023

These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act. Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices. Test Your Distribution.

Strategy 120

Strategy How To Content Marketing Mobile 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 85

B2B Content Marketing Trends Marketing 85

Cision

JULY 29, 2015

With more ways of communicating instantly and globally than ever before, everyone to have a voice. Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Some won’t watch online videos.

Interviews 120

Interviews Comparison Video Exercises 120

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. Influencers can brainstorm and develop content ideas that are fresh, authentic, and memorable. Expect to see artisanal ice cream shops and food trucks offering unconventional yet delicious flavors.

Branding 40

Branding Brand Local Instagram 40

Sword and the Script

FEBRUARY 12, 2019

The best answer I’ve found is as long as it takes to effectively communicate an idea. With a systematic approach, where quality is assumed, you consistently add more content to your own dedicated channel , search index, and social stream that works in clicks much like compound interest works in finance. Analysis: . Analysis: .

Blogging 104

Blogging Survey B2B Analysis 104