ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Reputation 199

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. Great for corporations and enterprises, but less suitable for small to medium agencies or companies who are looking for different feature offerings. Established brands and agencies looking for enterprise-level solutions.

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 256

Conference Content Marketing Marketing International 256

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. The recent Target breach and CEO termination further shows that Boards of Directors are aware of how a security gap can lead to wide and negative corporate impact. Crisis Communications eBook Public Relations'

eBook 111

eBook Communications Crisis Communications Insurance 111

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248

Communications Conversations

JUNE 27, 2016

And, huge news in the social enterprise software space as this move gives Microsoft a pretty big stake in the game (along with its acquisition of Yammer years ago). But, the big question for us: What does this move mean for communicators? How does this impact communicators? billion dollars. Huge news in the tech space.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. What metrics are communicators tracking? On donations?

Measurement 143

Measurement Communications Survey Web 143

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

PRSay

JUNE 4, 2024

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. an NGLCC-certified LGBT Business Enterprise. Check them out here. Is this the year that Pride Month becomes an afterthought?

Government 209

Government Employee Insurance Insurance 209

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Are you relying on text-only assets to drive your messaging? Now is the time.

Video 117

Video Communications Strategy Product Launch 117

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good.

Brand 196

Brand Branding Reddit B2B 196

PRSay

JUNE 15, 2022

While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. What are the implications for communicators?

Policies 165

Policies Community Corporate Enterprise 165

ImPRessions - Crenshaw Communications

MARCH 29, 2018

They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. This Week in Enterprise Tech/This Week in Tech. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. When it’s a crisis communications nightmare about the highest of high stakes: nuclear war. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help. Engaging LGBTQ communications professionals with experience is best.

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Today, given our politicized culture, where it seems everyone is taking sides on hot-button issues, a failure to communicate values can actually harm a brand. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications. Creating depth of message.

Brand 185

Brand Branding Marketing Wireless 185

Ishmael's Corner

OCTOBER 8, 2014

We supported HP’s communications efforts from 1988 to 2002 when the Compaq merger resulted in a game of musical chairs with the PR agencies … and left us standing. Keep in mind the media gravitated toward HP’s cash cow – the printer business — and to a lesser extent the enterprise servers. The loss involved more than just revenue.

Agency 132

Agency Storytelling Corporate Enterprise 132

PR News

FEBRUARY 14, 2017

Large, public companies, midsize firms and tiny operations, to some degree, all find communication between parts of the enterprise to be a challenge. The post Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In appeared first on PR News Blog. In addition, as you… Continued.

Corporate 67

Corporate Enterprise Blogging Communications 67

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. In communicating on behalf of clients, we can never set up a problem and then be vague about how to solve it. FDR was, among other things, a master of public relations.

Communications 118

Communications How To Banking Government 118

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. The post 6 Common PR Mistakes Made By Startups appeared first on Crenshaw Communications.

Pitching 174

Pitching Enterprise Exercises Agency 174

PRSay

OCTOBER 3, 2016

” Well, for those of us in the communications industry, this may be playing out right before our eyes. This presents a great opportunity, particularly for us as communications professionals. Traditional tools like corporate intranets and legacy communications systems just don’t work well in a mobile environment.

Mobile 129

Mobile Enterprise Employee Technology 129

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. The post How PR Can Boost A B2B Brand appeared first on Crenshaw Communications.

B2B 170

B2B Brand Branding Education 170

Prowly

FEBRUARY 25, 2025

No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. The only exception is the Enterprise Services, which is intended for PR agencies. The only exception is the Enterprise Services, which is intended for PR agencies.

Tools 104

Tools Software Enterprise Crisis Management 104

Sword and the Script

JUNE 23, 2015

How to Energize the Enterprise for Content Marketing. On the other hand, by teaching people to share corporate content, they can see the immediate benefit both to themselves and to the company. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Presspage

APRIL 11, 2024

We quickly recognized how valuable Presspage would be, especially to large companies with complex PR and communication needs." It was the first solution of its kind: a digital newsroom that made it easier than ever for companies to communicate and interact with the press and other stakeholders. So, what’s next for Presspage? “At

Enterprise 117

Enterprise Automotive Company Airlines 117

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches.

Software 135

Software Enterprise Data International 135

Sword and the Script

JUNE 30, 2020

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. >>> Looking for a B2B tech PR with expertise and execution?

Report 122

Report Publicity Survey B2B 122

Waxing UnLyrical

MAY 3, 2018

Inspiring communications focuses people on the real value in your products or services. The post Inspiring Communications: What You Make Is Not What You Do appeared first on Shonali Burke Consulting. Guest Post by John Friedman. The value that they bring to their task is far more than the ability to bring home a paycheck.

Communications 76

Communications Healthcare Enterprise Leadership 76

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. This is intended to be an added resource to help communicators in their work.”

Publicity 156

Publicity Software Google Reddit 156